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What Does Your Community Really Think of Your Business?
Marissa Baker | Feb 17, 2021
As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]
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What Social Media Metrics Should You Track?
Justin Liggin | Feb 5, 2021
Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]
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Is Influencer Marketing Just the New Celebrity Endorsement?
Marissa Baker | Jan 26, 2021
Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]
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How to Maximize Instagram
Autumn Jarrett | Jan 22, 2021
As we all know, Instagram is one of the most popular and fastest-growing social media platforms. According to Agility PR, 90 percent of Instagram users follow at least one business and that more than a billion people not only use the app monthly, but 60 percent of users log in daily. More than half of […]
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Switch Up Your Social Media with Video Posts
Justin Liggin | Jan 15, 2021
If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]
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Should your CEO be on social media?
Abbie Fink | Jan 13, 2021
With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]
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Reaching Gen Z in 2021
Justin Liggin | Jan 8, 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]
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How to Refresh your Social Media Presence in the New Year
Autumn Jarrett | Jan 5, 2021
After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]
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Social Media Updates That Can Help Your Business
Marissa Baker | Dec 2, 2020
How long have you been on social media? Many platforms have added recent updates that include story and shopping features.
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Diversity in Facebook’s Accelerator Program
Marissa Baker | Nov 10, 2020
Facebook is supporting journalism through its new accelerator program by encouraging minorities to pursue journalism. Read more about the program here...
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The New York Times encourages votes in a unique way
Marissa Baker | Oct 29, 2020
Many companies are encouraging consumers to go out and vote. The New York Times does this in a unique way through social media. Read more...
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Social Media Takes What We Give It
Scott Hanson | Aug 11, 2020
Tik Tok goes the clock! Due to privacy concerns, the popular video app Tik Tok might not be around for much longer. Does this mean that using Tik Tok is an invasion of privacy? Just like with any other social media platform, Scott thinks that the information you voluntarily share online doesn't pose a privacy concern. Click the link to read more.
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