Our Blog

Is it Enough to Just Say You’re Sorry?

Is it Enough to Just Say You’re Sorry?

 |  June 23, 2021

We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?

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Communicating Your Reopening

Communicating Your Reopening

 |  Apr 16, 2021

As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.

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#FunFactFriday – What is April Fools’ Day

#FunFactFriday – What is April Fools’ Day

 |  Mar 26, 2021

As March comes to an end and we’ve marked the one-year anniversary working from home, that also mean April Fools’ Day is on the horizon. Every year, we anticipate April Fools’ pranks from our friends, family and even our favorite brands. Some pranks go down as the best in history, while others leave brands in […]

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How to Smoothly Transition Back to “Normal”

How to Smoothly Transition Back to “Normal”

 |  Mar 25, 2021

With vaccinations more readily available, we are starting to see a shift to another “new normal.” So what does this new normal look like for businesses?

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How to Build a Crisis Management Strategy for Social Media

How to Build a Crisis Management Strategy for Social Media

 |  Mar 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

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A Lot Can Happen in a Year

A Lot Can Happen in a Year

 |  Mar 16, 2021

March 16, 2020 was a Monday.  I was in Tucson for an all-day meeting with a client’s emergency operations team.  They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies.  Others in the […]

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Utilize professional event planners, crisis managers to assist with COVID-19 vaccination process

Utilize professional event planners, crisis managers to assist with COVID-19 vaccination process

 |  Jan 29, 2021

After about three hours of refreshing the browser, my dad was able to book an appointment for he and my mom to get their first dose of the COVID-19 vaccination.  A few days before their appointment, the Arizona Department of Health announced that, if available, the on-site clinicians were authorized to vaccinate the “plus one” […]

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HMA joins with other communications firms on a collaborative public health campaign effort

HMA joins with other communications firms on a collaborative public health campaign effort

 |  July 24, 2020

HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.

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Messaging In Sync

Messaging In Sync

 |  Apr 22, 2020

"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!

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How should tourism and hospitality entities respond to Coronavirus?

How should tourism and hospitality entities respond to Coronavirus?

 |  Mar 13, 2020

Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism.

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Is it a public relations issue or an institutional one?

Is it a public relations issue or an institutional one?

 |  Dec 5, 2019

On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more!

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Real Life Crisis Plans

Real Life Crisis Plans

 |  Oct 29, 2019

During a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency. Read more about the crisis efforts of the hotel he was staying in.

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