Author Archives: Scott Hanson

Iconic Photo Opps

Iconic Photo Opps

 |  Oct 26, 2021

Thanks to social media, consumers have been creating buzz about their favorite haunts and destinations by sharing great photos. Learn more about iconic photo opportunities with Scott Hanson.

READ MORE
#MediaMonday – Lee Patterson

#MediaMonday – Lee Patterson

 |  Oct 18, 2021

It's #MediaMonday! Today's feature comes from Lee Patterson, a sports radio host and director at KATO 1230 AM. Learn more about the voice of Gila Valley and eastern Arizona prep sports!

READ MORE
Media Availability is Essential

Media Availability is Essential

 |  Oct 15, 2021

When Muhammad Ali went by Cassius Clay, he told the media that he is the best friend that reporters have due to his availability. By offering great quotes, speaking his mind and being articulate in his answers, he knew that he could use the media to his advantage. Learn more from Scott Hanson!

READ MORE
#MediaMonday – Zach Crenshaw

#MediaMonday – Zach Crenshaw

 |  Oct 4, 2021

It's #MediaMonday! Today's feature comes from Zach Crenshaw, ABC15's newest weekend evening anchor. A fun fact about Zach is that he lived in Japan while when he was growing up. Learn more about him!

READ MORE
Reaching Your Target Audience is Essential

Reaching Your Target Audience is Essential

 |  Sep 28, 2021

In PR, we have many modes through which we can tell stories such as words, images and video. So how do other industries connect with their target audience to share their stories? Read more from Scott Hanson!

READ MORE
Is Slow and Steady Effective?

Is Slow and Steady Effective?

 |  Sep 22, 2021

San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!

READ MORE
A Sign to Be Kind

A Sign to Be Kind

 |  Sep 17, 2021

Is kindness the way to ultimate success? Read more from Scott Hanson on promoting kindness in today's post.

READ MORE
Is Imitation The Secret to Success?

Is Imitation The Secret to Success?

 |  Sep 7, 2021

As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.

READ MORE
Wanna Bet?

Wanna Bet?

 |  Sep 2, 2021

As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!

READ MORE
#MediaMonday – John Holmberg

#MediaMonday – John Holmberg

 |  Aug 30, 2021

Happy #MediaMonday! Today we are featuring John Holmberg, host of Holmberg’s Morning Sickness on KUPD-FM from 5:30 a.m. to 10 a.m. each weekday. The show isn't for the lighthearted, so tune in to hear some twisted humor. Learn more about John and his 20 years with KUPD!

READ MORE
How Important Is Connecting With Target Audience?

How Important Is Connecting With Target Audience?

 |  Aug 24, 2021

In addition to some great music being played on 93.9 The Mountain, they also have brilliant promotions including one from a Flagstaff marijuana dispensary. Read more!

READ MORE
#MediaMonday – Laura Swan

#MediaMonday – Laura Swan

 |  Aug 16, 2021

Today’s #MediaMonday comes to us from the historic southeastern Arizona town of Bisbee. Learn more about Laura Swan, the publisher and editor of the Bisbee Observer!

READ MORE
1 2 3 4 26 27