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What To Do When You’re Stuck in a Writing Rut
Marissa Baker | June 11, 2021
As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?
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What is Twitter Blue?
Autumn Jarrett | June 10, 2021
The development of Twitter Blue serves as a reminder of the valuable data that can come from surveys and listening to your audience’s needs and wants. So what exactly does Twitter Blue offer? Read more from Autumn Jarrett.
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Why You Want Your Public Relations Team at the Table
Abbie Fink | June 9, 2021
When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.
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Where Can I Secure a Bylined Article?
Alison Bailin | June 8, 2021
In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.
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#MediaMonday – Nicole Raz
Abbie Fink | June 7, 2021
Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.
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Is Ben & Jerry’s More Than Ice Cream?
Autumn Jarrett | June 4, 2021
As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.
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How Good is Your Digital Marketing Strategy – Part One?
Abbie Fink | June 3, 2021
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
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Are Business Cards Still Relevant?
Marissa Baker | June 2, 2021
Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.
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How Journalists Must Prepare For The Squeaky Wheels
Scott Hanson | June 1, 2021
A new report says it is “necessary” to better prepare journalism students for the realities of increasingly “vile” online abuse they could face. Hear more from Scott Hanson.
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#FunFactFriday – Common Myths in Public Relations
Marissa Baker | May 28, 2021
Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.
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The Connection Between PR and ESG
Justin Liggin | May 27, 2021
Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.
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Is Social Media a Blessing or Curse for Corporate Communications?
Abbie Fink | May 26, 2021
Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.
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