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Here’s Your Roadmap to Real Measurement Results
Karen Crabtree | July 10, 2025
You nailed the campaign, but what did it actually accomplish? If you've ever struggled to connect PR success to real organizational impact, the updated Barcelona Principles 2025 are your measurement roadmap. Learn more with insights from KC Crabtree in this blog post!
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#MediaMonday – Luke Ramseth
Justin Liggin | July 7, 2025
It’s time for another #MediaMonday! This week’s feature comes from our PRGN partner, Franco. The agency recently caught up with Luke Ramseth, an autos reporter at The Detroit News, to learn more about the stories he’s working on and what he’s currently looking for. Learn more!
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Happy Fourth of July from HMA PR!
HMA Public Relations | July 4, 2025
Wishing you a safe and joyful Fourth of July from all of us at HMA Public Relations! Please note that our office will be closed Friday, July 4, 2025, in observance of the holiday. We will reopen Monday, July 7.
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CSOM – Silence Is Not a Strategy in Times of Change and Uncertainty
Abbie Fink | July 3, 2025
Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team. Listen in!
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#MediaMonday – Times Media Group Strengthens Community Reporting
Justin Liggin | June 30, 2025
This week’s #MediaMonday highlights how Times Media Group is expanding its reach through a new partnership that supports trusted, community-centered reporting. Read the blog post for more and catch up on some of the TMG team we’ve spotlighted over the years.
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Lessons for Global Communications
Justin Liggin | June 26, 2025
The demand for purpose-driven, tech-enabled PR continues to grow. Learn more about the top challenges, emerging risks, and opportunities shaping our industry in this blog post from Justin Liggin featuring insights from ICCO’s recent presentation at the 2025 AMEC Global Summit.
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#MediaMonday – Ford Hatchett
Alison Bailin | June 23, 2025
Ford Hatchett, multi-media journalist from ABC 15, stops by for this week's #MediaMonday feature. Ford shares his focuses as a general assignment reporter, how he found a love for media production and journalism in high school, fun facts and more. Take a look!
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Juneteenth 2025
HMA Public Relations | June 19, 2025
June 19 is Juneteenth, a day honoring Black freedom, resilience, and joy. Learn more and check out resources about the day in this post. In observance of Juneteenth, HMA will be closed on Thursday, June 19. We will resume regular business hours on Friday, June 20.
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#MediaMonday – Tips from Tucson Media
Justin Liggin | June 16, 2025
Tucson journalists want stories that are local, relevant, and engaging. Check out Justin Liggin’s recap of a recent PRSA Southern Arizona panel to find out what local media in Tucson are looking for and how your pitches can stand out. Read now!
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CSOM – Help Save Public Television
Abbie Fink | June 10, 2025
Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.
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#MediaMonday – Megan Butler
Justin Liggin | June 9, 2025
Happy #MediaMonday! Meet Megan Butler, assignment manager at KOLD in Tucson. She shares her media journey, how she helps lead more than 11 hours of broadcast every weekday, what she looks for in a story, dos and don’ts for PR pros and more. Check it out!
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CSOM – Education Solutions Focus of News Collaborative Initiative
Abbie Fink | June 5, 2025
What happens when local journalism gets the resources it needs? This week on Copper State of Mind, hear from Chris Kline of the Arizona Media Association on a major initiative that is boosting education reporting in 15 Arizona newsrooms. Read more from Abbie Fink in this post and listen here!
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