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AI Is Making Content Easier. That Doesn’t Mean Brand Influence Is Easier.
Abbie Fink | May 14, 2026
The latest PRGN Influence Insights survey reveals a growing challenge for brands: standing out in an overcrowded, AI-driven content landscape. While AI can improve efficiency, trust, strategy and authenticity still require human judgment. In this blog post, Abbie Fink shares the survey findings and explains why influence still depends on people.
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Celebrating HMA’s Abbie S. Fink as a 2026 Most Admired Leader
HMA Public Relations | May 11, 2026
Leadership, connection and community impact. Congratulations to HMA Public Relations President Abbie S. Fink for being named among the Phoenix Business Journal’s 2026 Most Admired Leaders. See more in our latest blog post.
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AI Is Writing Your Firm’s Future – Whether You’re Ready or Not
Abbie Fink | May 7, 2026
AI is changing how professional services firms work. But while technology can improve efficiency, clients still expect human judgment, expertise and trusted advice. In this blog post, Abbie Fink shares where AI helps, where it falls short and why thoughtful implementation matters in professional services.
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Where Storytelling Meets Leadership: Abbie Fink on the Today and Tomorrow in Scottsdale Podcast
HMA Public Relations | May 4, 2026
Abbie S. Fink has spent more than 30 years helping shape conversations and strengthen communities as a public relations leader. In a new conversation on the Today and Tomorrow in Scottsdale Podcast, she shared insights on storytelling, leadership and why showing up matters. Read more and listen to the episode!
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Doing Good Is Good PR
Justin Liggin | Apr 30, 2026
Giving back does more than impact communities, it shapes how your organization is seen and remembered. Justin Liggin shares real local examples of giving in action and how intentional community relations can strengthen your PR efforts, create meaningful stories and build long-term credibility. Read more!
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HMA Public Relations Celebrates Leadership Recognition in Sun Devil 100 Class of 2026
HMA Public Relations | Apr 27, 2026
HMA Public Relations celebrated leadership, growth and community impact with the Arizona State University Sun Devil 100. Congratulations to our president, Abbie S. Fink, on being named to the Class of 2026!
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#MediaMonday – Mike O’Donnell
Abbie Fink | Apr 20, 2026
Mike O’Donnell has returned to the Valley as station manager of KZON “The ZONE” here in Phoenix. He joins us this #MediaMonday to share what listeners can expect from the relaunch, how he’s building the brand back in its home market, the station’s programming plans, fun facts and more. Check it out!
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#MediaMonday – Isabela Lisco
Justin Liggin | Apr 13, 2026
Happy #MediaMonday! Meet Isabela Lisco of KOLD in Tucson, an education solutions reporter focused on impactful, solutions-driven stories across Arizona. Read her story, learn what she looks for in a pitch and more in this post.
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AI Can Write Your News Release. It Can’t Save Your Reputation.
Abbie Fink | Apr 9, 2026
AI can help write a news release, but it can’t protect your reputation. Abbie Fink breaks down why strategic communications, not content generation, is what prevents crises and drives smart business decisions. If you’re relying on AI alone, you may be solving the wrong problem. Find out more.
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#MediaMonday – Mason Carroll
Justin Liggin | Apr 6, 2026
Happy #MediaMonday! The spotlight is on Mason Carroll, the Northern Arizona bureau reporter for Arizona’s Family, who covers everything from wildfire impact to housing and tourism. Mason shares her passion for telling stories that truly impact communities, best advice for PR pros pitching her, favorite local spots and more. Take a look!
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#MediaMonday – Bryan Soto
Jennifer Schwegman | Mar 30, 2026
Meet the creator behind Señor Foodie, Bryan Soto, a storyteller highlighting hidden gems, mom-and-pop spots and flavors that don’t always get the spotlight online. Bryan shares his focus on authenticity, community and, of course, food in this #MediaMonday feature. Learn more!
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CSOM – When World Events Hit Close to Home
Abbie Fink | Mar 27, 2026
In this episode of the Copper State of Mind podcast, Abbie Fink takes a real-world look at navigating today’s global uncertainty, balancing risk and relationships and what happens when communicators must counsel themselves and make decisions that are both business and personal. Learn more in the blog post and listen to the CSOM podcast.
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