Our Blog

Happy Thanksgiving!

Happy Thanksgiving!

 |  Nov 24, 2022

Team HMA wishes you a happy and safe Thanksgiving! 

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Watch Your Tone!

Watch Your Tone!

 |  Nov 23, 2022

The tone of writing you use for your business can influence how your audience views your brand. Read more on the importance of tone in this blog post from Rayna Burgett.

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Inbound vs. Outbound Marketing

Inbound vs. Outbound Marketing

 |  Nov 22, 2022

In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.

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#MediaMonday – Geri Koeppel

#MediaMonday – Geri Koeppel

 |  Nov 21, 2022

Happy #MediaMonday! Our latest feature comes to us from veteran journalist Geri Koeppel, who is currently writing for Times Media Group and The New Times. Read her story and discover the stories you should be pitching her in this post.

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Features That Every Business Website Should Have

Features That Every Business Website Should Have

 |  Nov 18, 2022

While web design trends and content can change, there are several elements that every business site should have. Find out what to include on your site in this blog post from Rayna Burgett.

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We Expect the Brands We Support to Support the Issues We Care About

We Expect the Brands We Support to Support the Issues We Care About

 |  Nov 17, 2022

A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!

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Are Chatbots Right for Your Business?

Are Chatbots Right for Your Business?

 |  Nov 16, 2022

Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.

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Making Procurement A Little More Personal

Making Procurement A Little More Personal

 |  Nov 15, 2022

While many in the PR industry have steered clear of government work due to the new business development process, government contracts have been a part of HMA clients since the '80s. Scott Hanson discusses government work and shares a recent procurement experience in this blog post.

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#MediaMonday – Christina Silvestri

#MediaMonday – Christina Silvestri

 |  Nov 14, 2022

Happy #MediaMonday! Our latest feature comes to us from Christina Silvestri, editor-in-chief of AZ Foothills. Meet Christina and find out how she became a part of Arizona's longest-running luxury lifestyle media brand in this post.

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Veterans Day

Veterans Day

 |  Nov 11, 2022

HMA Public Relations will be closed on Friday, Nov. 11 in observance of Veterans Day. Team HMA honors all those who have served and those who continue to serve. Thank you for your courage, sacrifice and dedication for our country.

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How Influencer Marketing Can Grow Your Brand

How Influencer Marketing Can Grow Your Brand

 |  Nov 10, 2022

Could influencer marketing be the key to growing your brand? Learn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.

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The Results Are in…Well, Sort Of

The Results Are in…Well, Sort Of

 |  Nov 9, 2022

Following Election Day, Abbie Fink is discussing the local coverage of the special day and sharing her appreciation for newsrooms across the country. Read more in this post!

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