Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday
HMA Public Relations Celebrates Leadership Recognition in Sun Devil 100 Class of 2026
HMA Public Relations | Apr 27, 2026
HMA Public Relations celebrated leadership, growth and community impact with the Arizona State University Sun Devil 100. Congratulations to our president, Abbie S. Fink, on being named to the Class of 2026!
READ MORE
#MediaMonday – Mike O’Donnell
Abbie Fink | Apr 20, 2026
Mike O’Donnell has returned to the Valley as station manager of KZON “The ZONE” here in Phoenix. He joins us this #MediaMonday to share what listeners can expect from the relaunch, how he’s building the brand back in its home market, the station’s programming plans, fun facts and more. Check it out!
READ MORE
#MediaMonday – Isabela Lisco
Justin Liggin | Apr 13, 2026
Happy #MediaMonday! Meet Isabela Lisco of KOLD in Tucson, an education solutions reporter focused on impactful, solutions-driven stories across Arizona. Read her story, learn what she looks for in a pitch and more in this post.
READ MORE
AI Can Write Your News Release. It Can’t Save Your Reputation.
Abbie Fink | Apr 9, 2026
AI can help write a news release, but it can’t protect your reputation. Abbie Fink breaks down why strategic communications, not content generation, is what prevents crises and drives smart business decisions. If you’re relying on AI alone, you may be solving the wrong problem. Find out more.
READ MORE
#MediaMonday – Mason Carroll
Justin Liggin | Apr 6, 2026
Happy #MediaMonday! The spotlight is on Mason Carroll, the Northern Arizona bureau reporter for Arizona’s Family, who covers everything from wildfire impact to housing and tourism. Mason shares her passion for telling stories that truly impact communities, best advice for PR pros pitching her, favorite local spots and more. Take a look!
READ MORE
#MediaMonday – Bryan Soto
Jennifer Schwegman | Mar 30, 2026
Meet the creator behind Señor Foodie, Bryan Soto, a storyteller highlighting hidden gems, mom-and-pop spots and flavors that don’t always get the spotlight online. Bryan shares his focus on authenticity, community and, of course, food in this #MediaMonday feature. Learn more!
READ MORE
CSOM – When World Events Hit Close to Home
Abbie Fink | Mar 27, 2026
In this episode of the Copper State of Mind podcast, Abbie Fink takes a real-world look at navigating today’s global uncertainty, balancing risk and relationships and what happens when communicators must counsel themselves and make decisions that are both business and personal. Learn more in the blog post and listen to the CSOM podcast.
READ MORE
#MediaMonday – Rahmun Aung Khin
Jennifer Schwegman | Mar 23, 2026
It’s #MediaMonday and we’re highlighting Rahmun Aung Khin, the Phoenix-based creator behind @TopRahmun who shares the stories behind the Valley’s food scene from chefs to hidden gems. Meet Rahmun, learn how he found his role in media and discover what he is looking for in this feature!
READ MORE
We Did Something Uncomfortable Last Year (And We Were One of the First to Do It)
Abbie Fink | Mar 12, 2026
We did something uncomfortable last year: we created an AI policy for our agency and made everyone sign it. Not because we’re anti-AI, but because our clients trust us with confidential information and we need clear guardrails for how AI should be used. Abbie Fink shares why putting responsible AI practices in writing became one of the smartest decisions we’ve made and why your agency should consider doing the same. Read more!
READ MORE
#MediaMonday – Alaina Kwan
Justin Liggin | Mar 9, 2026
Meet Alaina Kwan, morning reporter for Good Morning Arizona on Arizona’s Family, in this week’s #MediaMonday. She shares how she fell in love with storytelling, the types of stories she’s interested in covering across the Valley and what makes a PR pitch stand out. Get the scoop in this blog post!
READ MORE
PR Lessons from Survivor
Alison Bailin | Feb 25, 2026
Fifty seasons later, Survivor is still delivering blindsides, unforgettable TV moments and yes, some surprisingly sharp PR strategy insights. As the milestone season begins, Alison Bailin shares the communications lessons every brand can take from the show in this blog post.
READ MORE
#MediaMonday – Andrea Robinson
Alison Bailin | Feb 23, 2026
Meet Andrea Robinson in this #MediaMonday! Andrea shares her path from college intern to morning show co-host to media entrepreneur, and how she’s continuing to spotlight good news in our local communities. Read more about her journey, the Peoria pitches she’s looking for, fun facts and more in this post.
READ MORE