Our Blog

#MediaMonday – Joe McHugh

#MediaMonday – Joe McHugh

 |  Sep 14, 2026

As editorial supervisor at Times Media Group, Joe McHugh manages more than a dozen publications throughout Arizona. This #MediaMonday, find out how to reach Joe with your story, his talents as a card magician, his title as a self-proclaimed master pizza chef and more fun facts.

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Why Is Curiosity an Important PR Skill?

Why Is Curiosity an Important PR Skill?

 |  Sep 9, 2026

Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity? Abbie S. Fink delves into why this overlooked skill is necessary in PR.

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Happy Labor Day 2026 from HMA Public Relations!

Happy Labor Day 2026 from HMA Public Relations!

 |  Sep 7, 2026

Happy Labor Day from all of us at HMA Public Relations! We wish everyone a relaxing and well-deserved holiday. Our office is closed in observance and the HMA Public Relations team will return on Tuesday, Sept. 8.

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The Questions That Stay With You

The Questions That Stay With You

 |  Sep 3, 2026

Inspired by her recent read, Yesteryear, Abbie S. Fink reflects on the questions the book raised about how we build our lives online and the lessons communicators can take from it about authenticity and the responsibility that comes with shaping how others see the world. Read more!

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#HMAMediaLove – August 2026 Media Highlights

#HMAMediaLove – August 2026 Media Highlights

 |  Aug 31, 2026

From giving programs uplifting Arizona families to expert takes on the issues communities are facing and prestigious awards, August kept our clients in the news. See the stories we were proud to help share this month in this edition of #HMAMediaLove.

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Rhinestones, Reputation and Really Good PR

Rhinestones, Reputation and Really Good PR

 |  Aug 28, 2026

Dolly Parton knew exactly who she was, what she wanted to say and when not to take the bait. Abbie S. Fink reflects on the communications lessons behind a brand that was unmistakably Dolly and what business leaders can learn from the way she lived her message. Read more.

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Some advice from a not-so-traditional intern

Some advice from a not-so-traditional intern

 |  Aug 27, 2026

It was time for a change. That’s not an unusual thought for, say, a woman in her late forties going through a possible mid-life crisis. After over 20 years in the mental health arena as a therapist, I had come to the end of my rope. Burned out and a tad overwhelmed, it was time […]

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#MediaMonday – Kamilah Williams

#MediaMonday – Kamilah Williams

 |  Aug 24, 2026

From Glendale development to stories about kids making a difference, ABC15 Arizona's Kamilah Williams has a clear eye for the stories that matter in her community. This #MediaMonday, she talks about what catches her attention in a story, why real people strengthen stories and how a high school video editing class started her interest in broadcast journalism.

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CSOM – AI Can Help Us Do the Work. It Shouldn’t Help Us Pretend To Be Someone We’re Not.

CSOM – AI Can Help Us Do the Work. It Shouldn’t Help Us Pretend To Be Someone We’re Not.

 |  Aug 20, 2026

Used responsibly, AI makes us faster and more efficient. But there is an important distinction between using technology to assist the work and allowing technology to replace the trust that makes the work possible. Tune in as Abbie Fink talks responsible AI use in a new Copper State of Mind.

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#MediaMonday – Inside the 12News Newsroom

#MediaMonday – Inside the 12News Newsroom

 |  Aug 17, 2026

What does it take to help a great story make it on-air? Justin Liggin got a behind-the-scenes look at the 12News newsroom with PRSA Phoenix and is here to share a few takeaways from the team. Check out a new #MediaMonday!

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More Than a Book Retreat

More Than a Book Retreat

 |  Aug 13, 2026

Stories have a way of bringing people together and creating connection. Abbie Fink shares how her book club retreat was a reminder for communicators everywhere. Read more on what she took away from the experience in this blog post.

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HMA Public Relations’ Abbie S. Fink Named to PRSA’s Inaugural Women of Impact Awards

HMA Public Relations’ Abbie S. Fink Named to PRSA’s Inaugural Women of Impact Awards

 |  Aug 10, 2026

We’re proud to share that Abbie S. Fink, President of HMA Public Relations, has been recognized with an Award of Commendation for Agency Leader as part of Public Relations Society of America’s inaugural Women of Impact Awards. PRSA, the nation’s leading professional organization for the communications community, honored  33 women whose leadership, innovation and influence […]

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