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Phone Call: The Scariest Thing in PR
Media phone calls. Why are they so scary to make? Even veteran Generation X phone-users struggle with the once easy task.
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#HMAMediaLove – September 2026 Media Highlights
Getting a story in front of the right audience starts with knowing what makes it worth telling. All September long, we worked with our clients and the media to find those opportunities and connect their work and expertise with the conversations happening around them. See where those stories landed in our latest edition of #HMAMediaLove for September.
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How Is Creator Journalism Changing News and PR?
We know that traditional news remains important, and when it loses traction in one place, that attention often shifts somewhere else...So if these creator journalists are leading the way, then as communicators, we must think about how we are pitching them. Learn more on creator journalism in this blog post from Justin Liggin.
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#MediaMonday – Jeremy Allen
What makes a story stand out? For The Michigan Chronicle’s Jeremy Allen, it starts with human interest and community impact. Our PRGN partner Franco caught up with the executive editor for its Meet the Media series. Read more in this week’s #MediaMonday!
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Ethics Is Not a September Initiative
Awareness of ethics in public relations goes beyond just the month of September. It is year-round. With AI as a huge variable in the ethical equation, we must always commit ourselves to authenticity and transparancy.
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#MediaMonday – Becky Pallack
Veteran reporter, Becky Pallack, uses her culmination of experience in community-news, beat reporting, and the audience-first product work as a co-founder of Arizona Luminaria — a bilingual, women-led nonprofit newsroom for Southern Arizona. Read more about her rich experience (and her love of Tucson breakfast spots) in today's #MediaMonday.
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When Is a Chair More Than a Chair?
A needlepoint chair no one remembers sitting in has become one of the most memorable pieces of Abbie S. Fink’s family history. Find out how the century-old chair traveled from Minnesota to Illinois to Phoenix, and why its story keeps going, in her latest HMA blog post. Sit with us!
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#MediaMonday – Joe McHugh
As editorial supervisor at Times Media Group, Joe McHugh manages more than a dozen publications throughout Arizona. This #MediaMonday, find out how to reach Joe with your story, his talents as a card magician, his title as a self-proclaimed master pizza chef and more fun facts.
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Why Is Curiosity an Important PR Skill?
Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity? Abbie S. Fink delves into why this overlooked skill is necessary in PR.
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Happy Labor Day 2026 from HMA Public Relations!
Happy Labor Day from all of us at HMA Public Relations! We wish everyone a relaxing and well-deserved holiday. Our office is closed in observance and the HMA Public Relations team will return on Tuesday, Sept. 8.
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The Questions That Stay With You
Inspired by her recent read, Yesteryear, Abbie S. Fink reflects on the questions the book raised about how we build our lives online and the lessons communicators can take from it about authenticity and the responsibility that comes with shaping how others see the world. Read more!
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#HMAMediaLove – August 2026 Media Highlights
From giving programs uplifting Arizona families to expert takes on the issues communities are facing and prestigious awards, August kept our clients in the news. See the stories we were proud to help share this month in this edition of #HMAMediaLove.
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