Our Blog

What To Do When You’re Stuck in a Writing Rut

What To Do When You’re Stuck in a Writing Rut

 |  June 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

READ MORE
What is Twitter Blue?

What is Twitter Blue?

 |  June 10, 2021

The development of Twitter Blue serves as a reminder of the valuable data that can come from surveys and listening to your audience’s needs and wants. So what exactly does Twitter Blue offer? Read more from Autumn Jarrett.

READ MORE
Why You Want Your Public Relations Team at the Table

Why You Want Your Public Relations Team at the Table

 |  June 9, 2021

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

READ MORE
Where Can I Secure a Bylined Article?

Where Can I Secure a Bylined Article?

 |  June 8, 2021

In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.

READ MORE
#MediaMonday – Nicole Raz

#MediaMonday – Nicole Raz

 |  June 7, 2021

Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.

READ MORE
Is Ben & Jerry’s More Than Ice Cream?

Is Ben & Jerry’s More Than Ice Cream?

 |  June 4, 2021

As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.

READ MORE
How Good is Your Digital Marketing Strategy – Part One?

How Good is Your Digital Marketing Strategy – Part One?

 |  June 3, 2021

How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.

READ MORE
Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

 |  June 2, 2021

Here at HMA, we see the value of having printed business cards.  In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.

READ MORE
How Journalists Must Prepare For The Squeaky Wheels

How Journalists Must Prepare For The Squeaky Wheels

 |  June 1, 2021

A new report says it is “necessary” to better prepare journalism students for the realities of increasingly “vile” online abuse they could face. Hear more from Scott Hanson.

READ MORE
#FunFactFriday – Common Myths in Public Relations

#FunFactFriday – Common Myths in Public Relations

 |  May 28, 2021

Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.

READ MORE
The Connection Between PR and ESG

The Connection Between PR and ESG

 |  May 27, 2021

Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.

READ MORE
Is Social Media a Blessing or Curse for Corporate Communications?

Is Social Media a Blessing or Curse for Corporate Communications?

 |  May 26, 2021

Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.

READ MORE
1 2 3 4 124 125