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Happy Thanksgiving!
Justin Liggin | Nov 25, 2021
Team HMA wishes everyone a wonderful and safe Thanksgiving!
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How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Abbie Fink | Nov 24, 2021
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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#MediaMonday – Holly Bock
Scott Hanson | Nov 22, 2021
It's #MediaMonday! Today's feature comes from Holly Bock, a reporter at AZ Family. Learn more about her!
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#FunFactFriday – Thanksgiving
Justin Liggin | Nov 19, 2021
Thanksgiving is right around the corner! Check out these fun facts for the special day with Justin Liggin.
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What is Public Relations?
Abbie Fink | Nov 18, 2021
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
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Why Are Soft Skills Important in PR?
Justin Liggin | Nov 17, 2021
Soft skills like authenticity and empathy are essential when it comes to working in PR. Read more from Justin Liggin on the importance of soft skills.
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Naming Rights
Scott Hanson | Nov 16, 2021
Nicknames are often earned through something a person has done or how they act and eventually become a part of an individual's personal brand. Read more from Scott Hanson on nicknames.
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#MediaMonday – Audrey Jensen
Alison Bailin | Nov 15, 2021
Happy #MediaMonday! Today's feature comes from Audrey Jensen, a real estate reporter at the Phoenix Business Journal. Learn more about her and how she got her start in writing!
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Do Hashtags Increase Brand Awareness?
Justin Liggin | Nov 12, 2021
If you are looking to enhance your brand awareness strategy, custom hashtags are a great way to start. Read more on how hashtags can make your business more recognizable with Justin Liggin.
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Phoenix Rises Again
Scott Hanson | Nov 11, 2021
Phoenix has given rise to an international network of independently owned public relations firms that still stands today. Read more from Scott Hanson.
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Is a Picture Really Worth a Thousand Words?
Abbie Fink | Nov 10, 2021
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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