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You Must Be a Smart Consumer of News

You Must Be a Smart Consumer of News

 |  Jan 27, 2023

As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!

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Assuming Perfection

Assuming Perfection

 |  Jan 26, 2023

The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.

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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

 |  Jan 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

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Do You Have A Brand Mascot?

Do You Have A Brand Mascot?

 |  Jan 24, 2023

From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.

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#MediaMonday – Patrick Breen

#MediaMonday – Patrick Breen

 |  Jan 23, 2023

Happy #MediaMonday! The latest feature comes to us from Patrick Breen, staff photographer and videographer for the Arizona Republic. Learn more about Patrick and his award-winning work in this post.

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The Power of Visual Storytelling

The Power of Visual Storytelling

 |  Jan 20, 2023

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.

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Does Your Brand Need a Refresh?

Does Your Brand Need a Refresh?

 |  Jan 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

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The Social TV Experience

The Social TV Experience

 |  Jan 18, 2023

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.

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Graphic Design Trends to Watch For

Graphic Design Trends to Watch For

 |  Jan 17, 2023

New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.

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The Psychology of Color

The Psychology of Color

 |  Jan 13, 2023

Colors can change the way people feel about certain products and brands, such as company logos, cover art, and advertisements. Read more on colors and how they impact brand efforts in the latest blog post from Rayna Burgett.

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Near-Death Experience Triggers Foundation’s Growth

Near-Death Experience Triggers Foundation’s Growth

 |  Jan 12, 2023

After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.

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Turns Out We Still Need Contingency Plans…Just in Case

Turns Out We Still Need Contingency Plans…Just in Case

 |  Jan 11, 2023

Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.

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