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The Power of Snackable Content

The Power of Snackable Content

 |  July 29, 2021

For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!

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#WhatisWednesday – How to Get the Most Out of Your Media Coverage

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

 |  July 28, 2021

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker.

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How Important is a Good P.A. Announcer?

How Important is a Good P.A. Announcer?

 |  July 27, 2021

One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer.

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#MediaMonday – Jeff Popovich

#MediaMonday – Jeff Popovich

 |  July 26, 2021

It's #MediaMonday! Today's feature comes from Jeff Popovich, the producer for AZ Family's newly launched Arizona's Family Foodie. Learn more about him!

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You’re Hiring! Now What?

You’re Hiring! Now What?

 |  July 23, 2021

A major part of our duty in public relations is to be strategic about who we are reaching out to with what information, including when a company has job openings. Read more about the best places to share this type of news.

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PR Tips for a Rebrand

PR Tips for a Rebrand

 |  July 22, 2021

Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.

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Is It Okay To Be Skeptical When Consuming The News?

Is It Okay To Be Skeptical When Consuming The News?

 |  July 21, 2021

In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now!

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How to Brush Up on Your Public Speaking

How to Brush Up on Your Public Speaking

 |  July 20, 2021

With COVID-19 vaccines now being widely distributed and many organizations planning for the return of in-person events this fall, it has never been a better time to brush up on your public speaking. In today's #TipForTuesday post, Autumn Jarrett shares a few things to remember before addressing your audience.

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#Media Monday – Shanti Lerner

#Media Monday – Shanti Lerner

 |  July 19, 2021

Happy #MediaMonday! Today’s feature comes to us from Shanti Lerner, who covers culture and outdoors for the Arizona Republic.  It’s been a worldwide journey for her to get to Arizona. Learn more about her!

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How Has the Pandemic Changed the Way You Shop?

How Has the Pandemic Changed the Way You Shop?

 |  July 16, 2021

How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!

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What is the Difference Between Publicity and Public Relations?

What is the Difference Between Publicity and Public Relations?

 |  July 15, 2021

We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.

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What Makes a Good Client?

What Makes a Good Client?

 |  July 14, 2021

For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.

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