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You Must Be a Smart Consumer of News
Abbie Fink | Jan 27, 2023
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!
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Assuming Perfection
Scott Hanson | Jan 26, 2023
The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.
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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways
Rayna Burgett | Jan 25, 2023
In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”
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Do You Have A Brand Mascot?
Justin Liggin | Jan 24, 2023
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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#MediaMonday – Patrick Breen
Scott Hanson | Jan 23, 2023
Happy #MediaMonday! The latest feature comes to us from Patrick Breen, staff photographer and videographer for the Arizona Republic. Learn more about Patrick and his award-winning work in this post.
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The Power of Visual Storytelling
Abbie Fink | Jan 20, 2023
After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.
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Does Your Brand Need a Refresh?
Alison Bailin | Jan 19, 2023
Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!
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The Social TV Experience
Rayna Burgett | Jan 18, 2023
Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.
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Graphic Design Trends to Watch For
Justin Liggin | Jan 17, 2023
New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.
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The Psychology of Color
Rayna Burgett | Jan 13, 2023
Colors can change the way people feel about certain products and brands, such as company logos, cover art, and advertisements. Read more on colors and how they impact brand efforts in the latest blog post from Rayna Burgett.
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Near-Death Experience Triggers Foundation’s Growth
Scott Hanson | Jan 12, 2023
After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.
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Turns Out We Still Need Contingency Plans…Just in Case
Abbie Fink | Jan 11, 2023
Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.
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