Author Archives: Abbie Fink
#MediaMonday – When Journalism Loses Its Independence, Democracy Pays the Price
Abbie Fink | June 8, 2026
When editorial independence is compromised, public trust suffers. This #MediaMonday, Abbie Fink examines why a strong, independent press remains essential to democracy and why it matters far beyond the newsroom. Read more in this blog post!
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CSOM – Leadership Is About the People Around You
Abbie Fink | June 4, 2026
Awards are meaningful, but the relationships built along the way matter most. In a new Copper State of Mind episode, Abbie Fink reflects on recent recognitions and shares lessons she has learned about leadership, trust and bringing others with you.
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In an AI-Driven World, Trust May Become a Brand’s Biggest Competitive Advantage
Abbie Fink | May 28, 2026
AI can generate content in seconds, but building trust still takes our intention and human understanding. Abbie Fink examines insights from PRGN’s 2026 Influence Insights survey and why communications professionals remain critical to helping brands connect authentically with their audiences in this blog post.
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Why Communications Teams Need a Seat at the Table in AI Decisions
Abbie Fink | May 21, 2026
The rapid rise of AI is creating new efficiencies as well as new risks around authenticity, trust and governance. Informed by global findings from PRGN’s 2026 Influence Insights survey, Abbie Fink discusses why communications strategists need a seat at the table to help guide AI adoption from the start. Read more!
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AI Is Making Content Easier. That Doesn’t Mean Brand Influence Is Easier.
Abbie Fink | May 14, 2026
The latest PRGN Influence Insights survey reveals a growing challenge for brands: standing out in an overcrowded, AI-driven content landscape. While AI can improve efficiency, trust, strategy and authenticity still require human judgment. In this blog post, Abbie Fink shares the survey findings and explains why influence still depends on people.
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AI Is Writing Your Firm’s Future – Whether You’re Ready or Not
Abbie Fink | May 7, 2026
AI is changing how professional services firms work. But while technology can improve efficiency, clients still expect human judgment, expertise and trusted advice. In this blog post, Abbie Fink shares where AI helps, where it falls short and why thoughtful implementation matters in professional services.
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#MediaMonday – Mike O’Donnell
Abbie Fink | Apr 20, 2026
Mike O’Donnell has returned to the Valley as station manager of KZON “The ZONE” here in Phoenix. He joins us this #MediaMonday to share what listeners can expect from the relaunch, how he’s building the brand back in its home market, the station’s programming plans, fun facts and more. Check it out!
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AI Can Write Your News Release. It Can’t Save Your Reputation.
Abbie Fink | Apr 9, 2026
AI can help write a news release, but it can’t protect your reputation. Abbie Fink breaks down why strategic communications, not content generation, is what prevents crises and drives smart business decisions. If you’re relying on AI alone, you may be solving the wrong problem. Find out more.
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CSOM – When World Events Hit Close to Home
Abbie Fink | Mar 27, 2026
In this episode of the Copper State of Mind podcast, Abbie Fink takes a real-world look at navigating today’s global uncertainty, balancing risk and relationships and what happens when communicators must counsel themselves and make decisions that are both business and personal. Learn more in the blog post and listen to the CSOM podcast.
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We Did Something Uncomfortable Last Year (And We Were One of the First to Do It)
Abbie Fink | Mar 12, 2026
We did something uncomfortable last year: we created an AI policy for our agency and made everyone sign it. Not because we’re anti-AI, but because our clients trust us with confidential information and we need clear guardrails for how AI should be used. Abbie Fink shares why putting responsible AI practices in writing became one of the smartest decisions we’ve made and why your agency should consider doing the same. Read more!
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Donuts Still Matter: Why the Human Touch Eclipses AI in PR
Abbie Fink | Feb 18, 2026
AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” and why the human touch is still the most powerful tool we have in public relations in this blog post.
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CSOM – What Does It Take for PR Firms to Earn a Seat at the Strategy Table?
Abbie Fink | Feb 5, 2026
In this Copper State of Mind podcast, Abbie Fink unpacks why communications and PR leaders belong at the strategic table, how branding is shaped in every interaction and why agencies must shift the conversation from hours to value. Read more and listen here!
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