Author Archives: Abbie Fink

Should We Be Educating Our Clients About Public Relations?

Should We Be Educating Our Clients About Public Relations?

 |  Apr 22, 2021

Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.

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Should Your Business Have a ‘Do Good’ Community Relations Strategy?

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

 |  Apr 14, 2021

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.

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What is the Difference Between Local and National Public Relations?

What is the Difference Between Local and National Public Relations?

 |  Apr 6, 2021

Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support.  The answer is yes.  But, they’ll usually go on to say, you are a Phoenix-based public relations agency.  Also, yes.  We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.

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A Lot Can Happen in a Year

A Lot Can Happen in a Year

 |  Mar 16, 2021

March 16, 2020 was a Monday.  I was in Tucson for an all-day meeting with a client’s emergency operations team.  They were putting plans in place “just in case.” It is always best to be prepared, right? You plan and hope you’ll never need it. I was there to discuss communications strategies.  Others in the […]

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#MediaMonday Update – Fernanda Santos

#MediaMonday Update – Fernanda Santos

 |  Mar 15, 2021

We profiled Fernanda Santos in June 2016, then with the New York Times. A lot has changed for Fernanda over the past several years. She shared an update on her Facebook page recently and gave us permission to share it here as well. Fernanda – what’s new? I’ve been named a contributing columnist for Washington […]

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The Royal Interview

The Royal Interview

 |  Mar 10, 2021

Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember.  My dad and I stayed up all night to watch Diana marry Charles.  I was glued to the television […]

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Sometimes You Have to Forget the Script

Sometimes You Have to Forget the Script

 |  Mar 3, 2021

In May, I purchased a new air conditioning unit.  The company I purchased it from offered one-year, same-as-cash financing.  I arranged for the financing, had the unit installed and set-up automatic payments. About two months later, I got a notification that an American Express account could not be opened because my identity couldn’t be verified.  […]

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What is a copyright troll?

What is a copyright troll?

 |  Feb 24, 2021

A picture is worth a thousand words, right?  Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right?  After all, […]

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Has New Business Development Changed?

Has New Business Development Changed?

 |  Feb 18, 2021

So much about the workplace has changed because of the pandemic.  Work-from-home has become the norm, more and more meetings are taking place virtually using a variety of different platforms and we’ve been challenged to find ways to network. And for those of us that work with clients, the biggest change has been in how […]

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What the Flack?

What the Flack?

 |  Feb 11, 2021

The PR community is all a-flutter about Flack, currently running on Amazon Prime.  The show focuses on Robyn, an American publicist working for a cutthroat London PR company that represents troubled celebrities.  And while she’s helping cover-up her clients’, shall we say, “misdeeds,” she is doing drugs, drinking and sleeping with her clients. Don’t get […]

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Utilize professional event planners, crisis managers to assist with COVID-19 vaccination process

Utilize professional event planners, crisis managers to assist with COVID-19 vaccination process

 |  Jan 29, 2021

After about three hours of refreshing the browser, my dad was able to book an appointment for he and my mom to get their first dose of the COVID-19 vaccination.  A few days before their appointment, the Arizona Department of Health announced that, if available, the on-site clinicians were authorized to vaccinate the “plus one” […]

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Should You Be Held Accountable?

Should You Be Held Accountable?

 |  Jan 14, 2021

Forbes posted an article recently that in summary says that those associated with the current White House administration should be held accountable for their words and actions these past four years.  And if a company chooses to employ a member of the administration, in particular communications staffers, then the magazine, in no uncertain terms, “will […]

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