Author Archives: Abbie Fink

Is It Okay To Be Skeptical When Consuming The News?

Is It Okay To Be Skeptical When Consuming The News?

 |  July 21, 2021

In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now!

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What Makes a Good Client?

What Makes a Good Client?

 |  July 14, 2021

For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.

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Why it is Important to be News Literate

Why it is Important to be News Literate

 |  July 7, 2021

Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.

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How Good is Your Digital Marketing Strategy – Part Three?

How Good is Your Digital Marketing Strategy – Part Three?

 |  July 1, 2021

Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.

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Is it Enough to Just Say You’re Sorry?

Is it Enough to Just Say You’re Sorry?

 |  June 23, 2021

We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?

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How Good is Your Digital Marketing Strategy – Part Two?

How Good is Your Digital Marketing Strategy – Part Two?

 |  June 17, 2021

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.

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#MediaMonday – Ron Dungan

#MediaMonday – Ron Dungan

 |  June 14, 2021

Happy #MediaMonday! Today's feature comes Ron Dungan, a senior field correspondent with KJZZ. Learn more about him!

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Why You Want Your Public Relations Team at the Table

Why You Want Your Public Relations Team at the Table

 |  June 9, 2021

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

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#MediaMonday – Nicole Raz

#MediaMonday – Nicole Raz

 |  June 7, 2021

Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.

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How Good is Your Digital Marketing Strategy – Part One?

How Good is Your Digital Marketing Strategy – Part One?

 |  June 3, 2021

How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.

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Is Social Media a Blessing or Curse for Corporate Communications?

Is Social Media a Blessing or Curse for Corporate Communications?

 |  May 26, 2021

Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.

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Is Diversity, Equity and Inclusion a Waste of Time?

Is Diversity, Equity and Inclusion a Waste of Time?

 |  May 21, 2021

The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.

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