Author Archives: Abbie Fink

CSOM – From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi
Abbie Fink reflects on her recent trip to Nairobi, Kenya, for the Public Relations Global Network conference in a new Copper State of Mind episode. She shares how global collaboration creates meaningful change by connecting cultures through personal experiences and inspiring conversations on AI, trade dynamics and other important industry topics. Read more!
READ MORE
CSOM – Honesty and Integrity for PR Pros in the Post-Truth Era
In this episode of Copper State of Mind, Abbie Fink is joined by Samantha Villegas, APR Fellow PRSA to discuss ethics and communication in a post-truth era and how to stay grounded in honesty when deception has become the norm. Read more and listen here!
READ MORE
CSOM – Casualties in the War on Truth
From late-night hosts to journalists, more and more voices are being silenced for truth. In this Copper State of Mind, Abbie Fink talks the growing threats to press freedom and why we should all care.
READ MORE
CSOM – Is There Anything To Love About RFPs?
Crafting an RFP? Before you hit send, tune in to this episode of Copper State of Mind. Abbie Fink and Adrian share what makes an RFP truly helpful for both clients and agencies, and cover how organizations can make the process smoother. Get helpful tips in the latest #CSOM.
READ MORE
CSOM – What Do a Pop Star, a Football Player and Cracker Barrel Have in Common?
From the Taylor and Travis engagement to kisscam scandals and Cracker Barrel, Abbie Fink breaks down the recent buzzworthy headlines keeping PR professionals talking in this episode of Copper State of Mind. Tune in!
READ MORE
Online Learning Opens Up Tremendous Opportunities
In this blog post, Abbie Fink reflects on a week filled with four online learning sessions and how it reminded her of the value of making time for growth. Discover why it’s so impactful to say “yes” when learning opportunities land in your inbox. Read more!
READ MORE
CSOM – Where Do Leaders Come From?
What does leadership look like at every age? On the latest Copper State of Mind, physical education teacher Sandra Fink joins Abbie Fink to share how the WEB program helps students see that everyone has the potential to lead. From middle school to the boardroom, explore more on leadership in this blog post.
READ MORE
CSOM – The Knight Center for the Future of News: Move fast, make a difference
This episode of Copper State of Mind welcomes Dean Battinto Batts and Professor Julia Wallace from Arizona State University to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Center will foster innovation, research and collaboration to ensure a sustainable future for journalism. Read more on this from Abbie Fink!
READ MORE
How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
Whether you're a CEO or first-time spokesperson, a great media interview requires preparation, clarity and confidence. Abbie Fink shares essential tips for the spotlight including avoiding jargon and reinforcing key brand messages. Read more and download HMA's free guide for expert media training tips here!
READ MORE
CSOM- Public Relations is Alive and Kicking
Public relations used to be all about press releases, but now it’s so much more. In this episode of Copper State of Mind, Abbie Fink explains why thoughtful, connected communication is more important than ever for achieving business goals and overcoming challenges. Learn more!
READ MORE
CSOM – Silence Is Not a Strategy in Times of Change and Uncertainty
Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team. Listen in!
READ MORE
CSOM – Help Save Public Television
Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.
READ MORE