Author Archives: Abbie Fink
CSOM- Public Relations is Alive and Kicking
Public relations used to be all about press releases, but now it’s so much more. In this episode of Copper State of Mind, Abbie Fink explains why thoughtful, connected communication is more important than ever for achieving business goals and overcoming challenges. Learn more!
READ MORECSOM – Silence Is Not a Strategy in Times of Change and Uncertainty
Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team. Listen in!
READ MORECSOM – Help Save Public Television
Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.
READ MORECSOM – Education Solutions Focus of News Collaborative Initiative
What happens when local journalism gets the resources it needs? This week on Copper State of Mind, hear from Chris Kline of the Arizona Media Association on a major initiative that is boosting education reporting in 15 Arizona newsrooms. Read more from Abbie Fink in this post and listen here!
READ MORENews They Can Use vs. News They Can Lose
Every business has a story worth telling—and the media is listening. Discover what makes a story newsworthy and how strategic public relations can help turn everyday moments into headlines. Read this post from Abbie Fink and download HMA’s guide to crafting stories that get noticed.
READ MORE#CSOM The Value of Lifelong Learning
What does it really mean to keep learning throughout your career? In this episode of Copper State of Mind, Abbie Fink discusses the value of both formal and informal learning, shares her own experiences with continuing education, and talks how curiosity, practical skills, and critical thinking can support professional growth. Tune in!
READ MOREThere Is News Everywhere You Travel…and So Are Starbucks
This week, Abbie Fink is on the ground in Mexico City for the Public Relations Global Network conference, where members will come together and topics like AI, crisis comms, and ethics are front and center. Abbie shares more on the conference kickoff and experience in this post.
READ MORECSOM – Would You Rather Hire a Robot or Recent College Grad?
Can today’s workplace evolve to meet the mindset of tomorrow’s workforce? In this episode of Copper State of Mind, Abbie Fink discusses recent college graduates, the generational divide reshaping workplace culture, the role of remote work in skill-building, and how employers can adapt without losing top talent. Listen here!
READ MORECSOM: Little Things Can Make All The Difference
It’s all about the little things. Abbie Fink reflects on her recent media tour through Tennessee and Kentucky, sharing how in-person visits and small, thoughtful gestures can strengthen relationships and set your business apart. Find out more in this episode of Copper State of Mind!
READ MORE#MediaMonday – Mala Blomquist
This week’s #MediaMonday features Mala Blomquist, managing editor of the Jewish News of Greater Phoenix. Mala shares her media journey, the types of stories she’s looking for, and opens up about her experience co-writing Charlotte, the true story of Holocaust survivor Charlotte Adelman.
READ MOREDeveloping a Long-Term Communications Plan with a Digital Communications Agency
Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.
READ MORECSOM: Measuring the True Impact of PR & Communications Campaigns
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!
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