Author Archives: Abbie Fink

CSOM- Public Relations is Alive and Kicking

CSOM- Public Relations is Alive and Kicking

 |  July 17, 2025

Public relations used to be all about press releases, but now it’s so much more. In this episode of Copper State of Mind, Abbie Fink explains why thoughtful, connected communication is more important than ever for achieving business goals and overcoming challenges. Learn more!

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CSOM – Silence Is Not a Strategy in Times of Change and Uncertainty

CSOM – Silence Is Not a Strategy in Times of Change and Uncertainty

 |  July 3, 2025

Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team. Listen in!

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CSOM – Help Save Public Television

CSOM – Help Save Public Television

 |  June 10, 2025

Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.

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CSOM – Education Solutions Focus of News Collaborative Initiative

CSOM – Education Solutions Focus of News Collaborative Initiative

 |  June 5, 2025

What happens when local journalism gets the resources it needs? This week on Copper State of Mind, hear from Chris Kline of the Arizona Media Association on a major initiative that is boosting education reporting in 15 Arizona newsrooms. Read more from Abbie Fink in this post and listen here!

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News They Can Use vs. News They Can Lose

News They Can Use vs. News They Can Lose

 |  May 28, 2025

Every business has a story worth telling—and the media is listening. Discover what makes a story newsworthy and how strategic public relations can help turn everyday moments into headlines. Read this post from Abbie Fink and download HMA’s guide to crafting stories that get noticed.

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#CSOM The Value of Lifelong Learning

#CSOM The Value of Lifelong Learning

 |  May 22, 2025

What does it really mean to keep learning throughout your career? In this episode of Copper State of Mind, Abbie Fink discusses the value of both formal and informal learning, shares her own experiences with continuing education, and talks how curiosity, practical skills, and critical thinking can support professional growth. Tune in!

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There Is News Everywhere You Travel…and So Are Starbucks

There Is News Everywhere You Travel…and So Are Starbucks

 |  May 14, 2025

This week, Abbie Fink is on the ground in Mexico City for the Public Relations Global Network conference, where members will come together and topics like AI, crisis comms, and ethics are front and center. Abbie shares more on the conference kickoff and experience in this post.

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CSOM – Would You Rather Hire a Robot or Recent College Grad?

CSOM – Would You Rather Hire a Robot or Recent College Grad?

 |  May 8, 2025

Can today’s workplace evolve to meet the mindset of tomorrow’s workforce? In this episode of Copper State of Mind, Abbie Fink discusses recent college graduates, the generational divide reshaping workplace culture, the role of remote work in skill-building, and how employers can adapt without losing top talent. Listen here!

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CSOM:  Little Things Can Make All The Difference

CSOM:  Little Things Can Make All The Difference

 |  Apr 24, 2025

It’s all about the little things. Abbie Fink reflects on her recent media tour through Tennessee and Kentucky, sharing how in-person visits and small, thoughtful gestures can strengthen relationships and set your business apart. Find out more in this episode of Copper State of Mind!

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#MediaMonday – Mala Blomquist

#MediaMonday – Mala Blomquist

 |  Apr 21, 2025

This week’s #MediaMonday features Mala Blomquist, managing editor of the Jewish News of Greater Phoenix. Mala shares her media journey, the types of stories she’s looking for, and opens up about her experience co-writing Charlotte, the true story of Holocaust survivor Charlotte Adelman.

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Developing a Long-Term Communications Plan with a Digital Communications Agency

Developing a Long-Term Communications Plan with a Digital Communications Agency

 |  Apr 17, 2025

Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.

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CSOM: Measuring the True Impact of PR & Communications Campaigns

CSOM: Measuring the True Impact of PR & Communications Campaigns

 |  Apr 10, 2025

What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!

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