Author Archives: Abbie Fink
Have You Voted Yet?
Abbie Fink | July 18, 2024
Election season is here, and voters are flooded with campaign messages across direct mail, billboards, radio, and more. Yet, how many of these actually inform us about the candidates and their plans? In this blog post, Abbie Fink discusses this campaign messaging, highlighting the overwhelming rhetoric versus the real insights on what truly matters.
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Continuing Education Is Always a Good Thing
Abbie Fink | June 13, 2024
Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!
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#MediaMonday Update– Kerry Fehr-Snyder
Abbie Fink | June 3, 2024
With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.
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When a Picture Is Worth a Thousand Words
Abbie Fink | Mar 28, 2024
Abbie Fink explores the importance of transparency in official communications and the challenges posed by digital editing tools in relation to the Royal Family in her latest blog post. Read more!
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It’s Just Common Sense, We Need To Protect Our Kids Online
Abbie Fink | Mar 14, 2024
After attending a recent presentation from Jim Steyer, founder and CEO of Common Sense Media, Abbie Fink shares insights on shaping a safer digital world for kids and families amidst the rise of artificial intelligence. Learn about the Common Sense AI Principles and how they can help in her latest blog post.
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#MediaMonday – Elvia Diaz
Abbie Fink | Mar 4, 2024
The latest feature in our #MediaMonday series comes to us from Elvia Diaz, a multimedia/bilingual journalist with the Arizona Republic. Meet Elvia and discover her journey to the newsroom, favorite stories to work on, best local spots and more here.
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#MediaMonday – Craig Harris
Abbie Fink | Feb 26, 2024
Happy #MediaMonday! The latest feature comes to us from Craig Harris, who took his investigative skills to broadcast to join ABC 10News San Diego and KGTV Channel 10. Discover what intrigues Craig about investigative journalism, what he is looking forward to in his new role and much more in this post.
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What Is at the CORE of Your Communications Strategy?
Abbie Fink | Jan 25, 2024
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
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What Are the 4Ps of Communication
Abbie Fink | Jan 12, 2024
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
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Communication Tools Tucked Away in an Old File
Abbie Fink | Dec 21, 2023
After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips. Read more!
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Should Your Lawyer Write Your Talking Points?
Abbie Fink | Dec 12, 2023
There is value in being prepared, but should your lawyer write your talking points? Abbie Fink covers the importance of including your communications team following a recent congressional hearing on campus antisemitism. Read more in this post.
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Tis the Season…for Informational Interviews
Abbie Fink | Dec 7, 2023
It's the time of informational interviews and Abbie Fink is sharing some points that she has learned from recent conversations. From following up to thank you notes, learn more in this blog post.
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