Author Archives: Abbie Fink
When Is a Chair More Than a Chair?
Abbie Fink | Sep 17, 2026
A needlepoint chair no one remembers sitting in has become one of the most memorable pieces of Abbie S. Fink’s family history. Find out how the century-old chair traveled from Minnesota to Illinois to Phoenix, and why its story keeps going, in her latest HMA blog post. Sit with us!
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Why Is Curiosity an Important PR Skill?
Abbie Fink | Sep 9, 2026
Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity? Abbie S. Fink delves into why this overlooked skill is necessary in PR.
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The Questions That Stay With You
Abbie Fink | Sep 3, 2026
Inspired by her recent read, Yesteryear, Abbie S. Fink reflects on the questions the book raised about how we build our lives online and the lessons communicators can take from it about authenticity and the responsibility that comes with shaping how others see the world. Read more!
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Rhinestones, Reputation and Really Good PR
Abbie Fink | Aug 28, 2026
Dolly Parton knew exactly who she was, what she wanted to say and when not to take the bait. Abbie S. Fink reflects on the communications lessons behind a brand that was unmistakably Dolly and what business leaders can learn from the way she lived her message. Read more.
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CSOM – AI Can Help Us Do the Work. It Shouldn’t Help Us Pretend To Be Someone We’re Not.
Abbie Fink | Aug 20, 2026
Used responsibly, AI makes us faster and more efficient. But there is an important distinction between using technology to assist the work and allowing technology to replace the trust that makes the work possible. Tune in as Abbie Fink talks responsible AI use in a new Copper State of Mind.
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More Than a Book Retreat
Abbie Fink | Aug 13, 2026
Stories have a way of bringing people together and creating connection. Abbie Fink shares how her book club retreat was a reminder for communicators everywhere. Read more on what she took away from the experience in this blog post.
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When Every Minute Matters: Crisis Communications in Today’s Media Landscape
Abbie Fink | Aug 5, 2026
Today’s news cycle doesn’t wait on facts. Stakeholders demand answers within minutes – not days. Abbie S. Fink discusses the importance of crisis training and why plans have to be updated regularly in this blog post.
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CSOM – Culture Is What People Experience
Abbie Fink | July 27, 2026
True company culture is both an identity and a set of shared practices shaped by daily actions, stories and genuine interactions. Inspired by her recent cruise vacation, Abbie Fink discusses what culture in action looks like and why employees should feel empowered to serve as brand ambassadors. Listen to a new episode of the Copper State of Mind podcast!
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CSOM – How Sports Fundraising Has Evolved From Candles, Candy, and Calendars
Abbie Fink | July 16, 2026
Good communication starts with people. Abbie Fink reflects on her conversation with Mandy Holmes, founder of Sponsor My Athlete, and shares why relationships, trust and shared value matter more than a one-time sponsorship in this episode of Copper State of Mind. Read and listen here!
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A Reflection on 33 Years
Abbie Fink | July 1, 2026
As she celebrates 33 years with HMA Public Relations, Abbie S. Fink reflects on the people, experiences and opportunities that have shaped her journey and why she still believes in the power of communication to make a difference. Read more in this blog post.
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The High Cost of Assumptions
Abbie Fink | June 25, 2026
Effective leaders don't expect people to read their minds. Read more from Abbie Fink on why creating clarity and asking questions, rather than making assumptions, leads to stronger relationships and better outcomes.
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The Communications Your Firm Should Never Let AI Handle (And the Ones It Should)
Abbie Fink | June 17, 2026
AI is a powerful tool for research, summaries and first drafts. But when a client is frustrated, a crisis is unfolding or your reputation is at stake, human judgment isn't optional. Abbie Fink shares how professional services firms can use AI effectively without sacrificing the human expertise clients are paying for in this blog post.
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