Author Archives: Abbie Fink

Global PR Podcast Sheds Light on a Variety of Topics

Global PR Podcast Sheds Light on a Variety of Topics

 |  Sep 22, 2022

From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.

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London Bridge is Down

London Bridge is Down

 |  Sep 15, 2022

With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.

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Check the Calendar… Part II

Check the Calendar… Part II

 |  Sep 9, 2022

With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.

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That’s a Wrap…For Now

That’s a Wrap…For Now

 |  Aug 31, 2022

In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!

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Drum Roll Please…Good Marketing Is Creative and Personal

Drum Roll Please…Good Marketing Is Creative and Personal

 |  Aug 25, 2022

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.

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In the House With…Jackie Yoder

In the House With…Jackie Yoder

 |  Aug 17, 2022

Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!

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Anticipating Your Customers’ Needs Before They Do

Anticipating Your Customers’ Needs Before They Do

 |  Aug 10, 2022

Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.

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In the House With….Melanie Green

In the House With….Melanie Green

 |  Aug 3, 2022

In this week’s episode of #CSOM, Abbie Fink and Adrian McIntyre are joined by Melanie Green, chief marketing and business development officer at Fish & Richardson, to discuss law firm marketing and how it can benefit your organization. Hear more!

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In the House With….Samantha Gulick

In the House With….Samantha Gulick

 |  July 20, 2022

Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!

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Direct Mail Is Alive and Well

Direct Mail Is Alive and Well

 |  July 12, 2022

Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.

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How To React To Controversial Topics

How To React To Controversial Topics

 |  July 6, 2022

PR professionals owe it to our businesses and our clients to talk through controversial subjects, consider our actions, and lead with authenticity. In this week's episode of #CSOM, Abbie Fink and Adrian McIntyre discuss how to react to controversial topics. Read and listen here!

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#FunFactFriday – 29 Years of Communications History

#FunFactFriday – 29 Years of Communications History

 |  July 1, 2022

With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post!

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