Author Archives: Abbie Fink
We Did Something Uncomfortable Last Year (And We Were One of the First to Do It)
Abbie Fink | Mar 12, 2026
We did something uncomfortable last year: we created an AI policy for our agency and made everyone sign it. Not because we’re anti-AI, but because our clients trust us with confidential information and we need clear guardrails for how AI should be used. Abbie Fink shares why putting responsible AI practices in writing became one of the smartest decisions we’ve made and why your agency should consider doing the same. Read more!
READ MORE
Donuts Still Matter: Why the Human Touch Eclipses AI in PR
Abbie Fink | Feb 18, 2026
AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” and why the human touch is still the most powerful tool we have in public relations in this blog post.
READ MORE
CSOM – What Does It Take for PR Firms to Earn a Seat at the Strategy Table?
Abbie Fink | Feb 5, 2026
In this Copper State of Mind podcast, Abbie Fink unpacks why communications and PR leaders belong at the strategic table, how branding is shaped in every interaction and why agencies must shift the conversation from hours to value. Read more and listen here!
READ MORE
CSOM – Just Because You Can, Doesn’t Mean You Should
Abbie Fink | Jan 22, 2026
As crises unfold in real time, journalism’s role as a trusted source is under pressure. In this episode of the Copper State of Mind podcast, Abbie Fink explores how the rapid media cycle and volume of real-time content is reshaping journalism, ethics and public trust. Learn more!
READ MORE
CSOM – The Rearview Mirror and the Road Ahead
Abbie Fink | Dec 18, 2025
The final Copper State of Mind podcast episode of 2025 revisits the conversations and topics that resonated most with listeners all year – from celebrity reputation management and rebuilding trust in the media to leadership development. Take a look back and listen to the year’s biggest moments in public relations, communications and more in this post from Abbie Fink.
READ MORE
CSOM – As We Look Ahead to the New Year, Relationships Will Matter More
Abbie Fink | Dec 4, 2025
As the traditional concept of media relations continues to evolve, PR professionals must adapt and prioritize relationship building with non-traditional channels. In a new episode of the Copper State of Mind podcast, Abbie Fink discusses the changing role of PR, what it means for clients and the podcast’s recent PRSA Copper Anvils Award win.
READ MORE
CSOM – From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi
Abbie Fink | Nov 6, 2025
Abbie Fink reflects on her recent trip to Nairobi, Kenya, for the Public Relations Global Network conference in a new Copper State of Mind episode. She shares how global collaboration creates meaningful change by connecting cultures through personal experiences and inspiring conversations on AI, trade dynamics and other important industry topics. Read more!
READ MORE
CSOM – Honesty and Integrity for PR Pros in the Post-Truth Era
Abbie Fink | Oct 23, 2025
In this episode of Copper State of Mind, Abbie Fink is joined by Samantha Villegas, APR Fellow PRSA to discuss ethics and communication in a post-truth era and how to stay grounded in honesty when deception has become the norm. Read more and listen here!
READ MORE
CSOM – Casualties in the War on Truth
Abbie Fink | Oct 9, 2025
From late-night hosts to journalists, more and more voices are being silenced for truth. In this Copper State of Mind, Abbie Fink talks the growing threats to press freedom and why we should all care.
READ MORE
CSOM – Is There Anything To Love About RFPs?
Abbie Fink | Sep 25, 2025
Crafting an RFP? Before you hit send, tune in to this episode of Copper State of Mind. Abbie Fink and Adrian share what makes an RFP truly helpful for both clients and agencies, and cover how organizations can make the process smoother. Get helpful tips in the latest #CSOM.
READ MORE
CSOM – What Do a Pop Star, a Football Player and Cracker Barrel Have in Common?
Abbie Fink | Sep 18, 2025
From the Taylor and Travis engagement to kisscam scandals and Cracker Barrel, Abbie Fink breaks down the recent buzzworthy headlines keeping PR professionals talking in this episode of Copper State of Mind. Tune in!
READ MORE
Online Learning Opens Up Tremendous Opportunities
Abbie Fink | Sep 11, 2025
In this blog post, Abbie Fink reflects on a week filled with four online learning sessions and how it reminded her of the value of making time for growth. Discover why it’s so impactful to say “yes” when learning opportunities land in your inbox. Read more!
READ MORE