Author Archives: Abbie Fink

Collaboration, Best Practices Are Benefits of the PRGN Network

Collaboration, Best Practices Are Benefits of the PRGN Network

 |  May 11, 2022

Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more. Tune into the latest episode of #CSOM as Abbie Fink shares more on the history of PRGN and its benefits with Adrian McIntyre as the organization celebrates its 30th anniversary this week in Arizona.

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Creativity Is Just Half of the Equation

Creativity Is Just Half of the Equation

 |  May 5, 2022

When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.

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Communications Remains Front and Center in the Workplace

Communications Remains Front and Center in the Workplace

 |  Apr 27, 2022

While a lot has changed in the workplace, the importance of communications remains the same. Hear more on this in the latest episode of #CSOM with Abbie Fink and Adrian McIntyre.

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And the Winner Is….

And the Winner Is….

 |  Apr 19, 2022

Award season is in full swing and Abbie Fink is sharing what to consider when developing your next award submission. Learn more!

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Have We Ever Compromised Our Integrity?

Have We Ever Compromised Our Integrity?

 |  Apr 13, 2022

After recently speaking to a crisis communications class at the University of Arizona, Abbie Fink is sharing some of the questions she received from students and continuing the conversation with Adrian McIntyre in the latest episode of #CSOM. Learn more!

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How To Turn a Speaking Engagement Into a New Business Opportunity

How To Turn a Speaking Engagement Into a New Business Opportunity

 |  Apr 7, 2022

Guest speaking engagements are a great chance to find potential business and showcase your skills. In today's post, Abbie Fink shares what you should consider when taking on a speaking opportunity.

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Architects Aren’t Just for Buildings

Architects Aren’t Just for Buildings

 |  Mar 30, 2022

The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!

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Are You Looking for a Job in Public Relations?

Are You Looking for a Job in Public Relations?

 |  Mar 24, 2022

Job searching in the current market has evolved with the rise of hybrid and remote work environments. Find out the best tips for securing a job in the PR field of today with Abbie Fink.

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Can You Be Trusted?

Can You Be Trusted?

 |  Mar 16, 2022

With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!

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Two Years

Two Years

 |  Mar 10, 2022

This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.

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Grow Your Brand with Instagram

Grow Your Brand with Instagram

 |  Mar 2, 2022

The final episode in the "Grow Your Brand" series is here with Abbie Fink and Dr. Adrian McIntyre sharing how Instagram can benefit your organization. Find out more in the latest episode of #CSOM.

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Why I Say Yes to Speaking to College Classes

Why I Say Yes to Speaking to College Classes

 |  Feb 23, 2022

Guest speakers can offer college students the opportunity to network professionally and receive advice for the workplace. Read more from Abbie Fink on why she will always speak to college classes.

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