Author Archives: Abbie Fink
What Strategies Are Involved in an Influencer Marketing Campaign?
Abbie Fink | Nov 28, 2023
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
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LinkedIn Is Still My Go-to for Business Connections
Abbie Fink | Nov 16, 2023
Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!
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Symbolic Gestures Can Be Quite Powerful
Abbie Fink | Nov 9, 2023
After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.
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What Are the Benefits of Having a Blog?
Abbie Fink | Nov 7, 2023
Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!
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Is Organic Social Sharing Right for Your Brand?
Abbie Fink | Nov 3, 2023
After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.
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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Abbie Fink | Nov 1, 2023
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
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Newsjacking Can Be a Valuable Tool
Abbie Fink | Oct 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
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How Does Your Brand Communicate Its Purpose?
Abbie Fink | Oct 25, 2023
Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.
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What is Brand Equity?
Abbie Fink | Oct 19, 2023
Maintaining brand equity is important for building loyal audiences and differentiating the company from its competition. Read more from Rayna Burgett on key elements that contribute to brand equity in today's blog post.
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Give ‘em the Pickle!
Abbie Fink | Oct 18, 2023
Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.
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Thinking Outside the Traditional PR Box
Abbie Fink | Oct 11, 2023
Utilizing the expertise of professional partners in your client services team can enhance the value of PR agencies and businesses alike. Rayna Burgett discusses bringing new resources into your business and shares how the Public Relations Global Network helps HMA think outside of the traditional PR box. Find out more!
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Do Marketing Strategies Look Different for Small Businesses?
Abbie Fink | Oct 6, 2023
Your small businesses can benefit from marketing plans and strategies. Discover how earned media, email marketing and more can help generate small business growth and meet goals in this blog post from Rayna Burgett.
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