Author Archives: Abbie Fink
Is It Possible to Rebrand Yourself?
Abbie Fink | May 18, 2023
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!
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It Really Is All About Relationships
Abbie Fink | May 12, 2023
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.
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Don’t Feed the Trolls
Abbie Fink | May 5, 2023
By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.
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#MediaMonday – Neal Morton
Abbie Fink | May 1, 2023
Happy #MediaMonday! The latest feature comes to us from Neal Morton, a reporter for The Hechinger Report covering K-12 schools in Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming. Learn more about Neal in this post!
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Change Your Story, Change the Impact
Abbie Fink | Apr 28, 2023
Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.
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The Value of the Informational Interview
Abbie Fink | Apr 21, 2023
Informational interviews are valuable whether you are just out of college or a long-time professional. Abbie Fink shares her best tips for informational interviews in this blog post. Read more!
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#MediaMonday – Terrance Thornton
Abbie Fink | Apr 10, 2023
Today's #MediaMonday profile comes to us from Terrance Thornton, who recently started the Arizona Digital Free Press, a digital-only, sustainable news organization covering Scottsdale and Paradise Valley. Meet Terrance and read more on his outlet in this blog post!
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Tik Tok Ban, Will Others Follow?
Abbie Fink | Apr 7, 2023
Earlier this week, Arizona’s governor announced that Tik Tok is now banned from all state-owned devices citing security concerns. Read more on the ban and what this means in the latest post from Abbie Fink.
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#MediaMonday – Michael Mallace
Abbie Fink | Mar 27, 2023
The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post.
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Observations From the Corner Booth
Abbie Fink | Mar 24, 2023
After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!
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When Networking Goes Global
Abbie Fink | Mar 2, 2023
There is no denying the value in having relationships, both personal and professional, that you can tap in to for knowledge and expertise. Find out more on the Public Relations Global Network and the agencies that are a part of it in this blog post from Abbie Fink.
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Managing PR Campaigns With Heart
Abbie Fink | Feb 14, 2023
It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.
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