Author Archives: Abbie Fink
The Faces and Places of PRGN
Meet the key people and markets from across the globe with our partners at the Public Relations Global Network. Abbie Fink shares more on a recent PRGN blog series that is helping businesses expand in new places. Read more!
READ MORELessons Learned from the Olympics
As the Summer Olympics wind down, Abbie Fink is revisiting some of HMA's past Olympic-themed blog posts. Discover key business lessons, fun facts and more inspired by the games!
READ MOREHave You Voted Yet?
Election season is here, and voters are flooded with campaign messages across direct mail, billboards, radio, and more. Yet, how many of these actually inform us about the candidates and their plans? In this blog post, Abbie Fink discusses this campaign messaging, highlighting the overwhelming rhetoric versus the real insights on what truly matters.
READ MOREContinuing Education Is Always a Good Thing
Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post. Check it out!
READ MORE#MediaMonday Update– Kerry Fehr-Snyder
With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.
READ MOREWhen a Picture Is Worth a Thousand Words
Abbie Fink explores the importance of transparency in official communications and the challenges posed by digital editing tools in relation to the Royal Family in her latest blog post. Read more!
READ MOREIt’s Just Common Sense, We Need To Protect Our Kids Online
After attending a recent presentation from Jim Steyer, founder and CEO of Common Sense Media, Abbie Fink shares insights on shaping a safer digital world for kids and families amidst the rise of artificial intelligence. Learn about the Common Sense AI Principles and how they can help in her latest blog post.
READ MORE#MediaMonday – Elvia Diaz
The latest feature in our #MediaMonday series comes to us from Elvia Diaz, a multimedia/bilingual journalist with the Arizona Republic. Meet Elvia and discover her journey to the newsroom, favorite stories to work on, best local spots and more here.
READ MORE#MediaMonday – Craig Harris
Happy #MediaMonday! The latest feature comes to us from Craig Harris, who took his investigative skills to broadcast to join ABC 10News San Diego and KGTV Channel 10. Discover what intrigues Craig about investigative journalism, what he is looking forward to in his new role and much more in this post.
READ MOREWhat Is at the CORE of Your Communications Strategy?
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
READ MOREWhat Are the 4Ps of Communication
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
READ MORECommunication Tools Tucked Away in an Old File
After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips. Read more!
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