What Are the 4Ps of Communication

Before the holiday break, I wrote a post about listening to your audience. It was based on a promotional piece I found in some old files on effective face-to-face communications.

If you’ve ever taken a marketing class, you remember learning about the 4Ps of marketing: product, price, place, and promotion.

When it comes to communicating, consider these:

P – outline the Purpose

P – paint a Picture to help people see and identify with the subject

P – outline a Plan

P – give people a Part to play

Valuable tips that can be added to any marketing mix.