Meet our award-winning team.
Scott Hanson, APR, Fellow PRSA, is president of HMA Public Relations. He has been with the firm since 1986.
Scott Hanson, APR, Fellow PRSA, is president of HMA Public Relations. He has been with the firm since 1986.
Recognized as an industry leader, he is among only 600 PR practitioners to be admitted to the Public Relations Society of America’s distinguished College of Fellows and among only 20 percent of PR practitioners nationwide to have earned his Accredited in Public Relations certificate from the PRSA. He received the 2012 Percy Award from PRSA’s Phoenix Chapter, the highest honor bestowed by the chapter. Hanson has earned several Copper Anvil Awards for public relations programming from the PRSA, numerous writing awards from Associated Press, as well as a prestigious Gold Award for media relations from Bulldog Reporter Magazine. He has also been recognized for his communications expertise by numerous client-related industries, including a President’s Award from the Arizona Association for Economic Development for his efforts to improve Arizona. Hanson is also a founding member of the Public Relations Global Network, one of the world’s largest international public relations networks with more than 50 agencies worldwide.
Hanson is a graduate of Valley Leadership Class XX and was active in Young Entrepreneurs’ Organization for nearly 20 years. He is past chairman of the Northern Arizona University School of Communications’ Advisory Council and is also the professional advisor for NAU’s PRSSA chapter. He sat on the board for Junior Achievement of Arizona for 10 years and served for more than a decade on the board of directors for The Arthritis Foundation’s Greater Southwest Chapter, as well as representing the chapter on the foundation’s National Awareness and Planning committees. He has also served on the board of directors for the Society of Professional Journalists’ Phoenix Chapter.
Additionally, Hanson has hosted Protecting The Public, an award-winning monthly news and information program for Phoenix Channel 11, and has done freelance work for other news organizations, including KPHO-TV (CBS), KSAZ-TV (FOX) and KNXV-TV (ABC). He has also appeared regularly on KAET-TV (PBS). In 2012 he was inducted into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter’s Silver Circle, honoring his 25 years of contributions to the broadcasting industry.
A telecommunications graduate of Northern Arizona University, Hanson was awarded both an Arizona Broadcasters Association and an Arizona Republic scholarship.
The Phoenix native is also the author of “Who Is Gym?” an Arizona history book that captures the fascinating stories about the names behind high schools and their sports venues, and “What’s Your Number?” a book about the stories behind the retired numbers at Arizona’s high schools. And when he is not playing or writing about sports, Hanson is a certified high school baseball umpire and football official for the Arizona Interscholastic Association. He has umpired three state championship baseball games and dozens of regional and state playoff games in both baseball and football.
Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993.
Abbie S. Fink
Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management, crisis communications and marketing promotions for both the private and public sectors.
Fink serves as HMA’s primary media and digital communications trainer. She has conducted training sessions for a variety of organizations including professional services organizations, not-for-profit organizations, government agencies and trade associations.
Fink is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management.
Committed to advancing the public relations profession, Fink has been active member of the Public Relations Society of America (PRSA) since 1986. She is a past president of the Phoenix Chapter of the PRSA and is a member and past board member of the PRSA’s Counselors Academy. She is the current Chair of PRSA’s Western District.
An award-winning practitioner, she has received honors from PRSA, including the national Patrick Jackson Award for Distinguished Service to PRSA and the Phoenix Chapter’s highest honor, the Percy Award, for her commitment to the industry, the Arizona Festivals and Events Association, International Association of Business Communicators and the City of Phoenix Mayor’s Commission on Disability Affairs for her work in media relations, issues management and special event management.
She is a past board member for the Boys and Girls Clubs of Greater Scottsdale and Florence Crittenton Services of Arizona and was a founding board member of the Arizona Festivals and Events Association and served as its president for two years. She is a graduate and past president of Scottsdale Leadership Class XVII and is past member of the organization’s advisory board.
She was the recipient of the Junior League’s Valley Impact Award, recognizing her volunteer efforts in the community. She was a finalist for the Golden Heart of Business Award, presented by Arizona Woman magazine, and the YWCA of Metropolitan Phoenix awarded her its Philanthropy Leader of the Year Award in February 2010. Scottsdale Leadership honored her in December 2010 with its Hodges Alumni Achievement Award, and she was named one of the top 25 businesswomen of the year in 2013 by the Phoenix Business Journal.
In 2015, the Valley of the Sun 20-30 Club awarded her the first-ever Past Active Service Award for her ongoing commitment to the youth of the community. In 2016, she received an Amazing Women/Amazing Rewards recognition from the Phoenix Suns and National Bank of Arizona.
Fink has both a master’s degree in mass communications and a Bachelor of Arts degree in journalism/public relations from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She has been an adjunct faculty member at Arizona State University and Phoenix College and was a contributing writer to a marketing textbook currently in circulation at Grand Canyon University.
She resides in Scottsdale. When not working or volunteering, you are likely to find Fink hosting book club, completing a 5K, enjoying carport cocktails, listening to Donny Osmond or playing with her dog, Hildy. Travel is high on her list of things to do and there is always a trip being planned at any given time.
Alison Bailin is director of client service at HMA Public Relations and has been a member of the team since 2004.
Alison Bailin is director of client service at HMA Public Relations and has been a member of the team since 2004. Her responsibilities include client management, digital communications, business development, digital communications, strategic media relations, client relations, promotional marketing, creative writing, crisis communications, event planning and issues management. Bailin’s diverse clients at HMA encompass the retail, professional services, event, restaurant, healthcare, government, tourism and non-profit fields.
Bailin also serves as the editor of and contributing writer for The Arizona 100, an e-magazine and content marketing site, owned and distributed by HMA, featuring 15 100-word stories on business, economic development, retail and travel news delivered to more than 50,000 subscribers each issue. She also helps to oversee FinderBinderAZ, which is the statewide media directory for Arizona.
A longtime member of the Public Relations Society of America (PRSA), Bailin has volunteered her time in leadership roles with the Phoenix chapter’s professional development committee, chairing both its media breakfasts and luncheon programs for several years, and its annual awards program, which she has co-chaired three times. She has also served as a committee member for the PRSA Western District Conference in recent years. She has served on the Board of Governors for the National Academy of Television Arts and Sciences Rocky Mountain Chapter and is a past member of its Executive Board. She also volunteered for 15 years on its Rocky Mountain Emmy planning committee.
She served on the board of directors – including several years as chair – of Subway Kids & Sports of Arizona from 2004 to 2020 and has served as chair of its annual fundraising event and grant programs. Bailin is a founding member of both Phoenix Suns Charities 88 and the Weekend Jetaway Casino Classic charity event, and currently volunteers as a kitten bottle feeder at the Arizona Humane Society’s Feline ICU.
Bailin has been honored for her work by PRSA, the International Association of Business Communicators, the American Marketing Association and more. In 2013, she was named one of the “Women to Watch” in Arizona business as well as inducted into her high school hall of fame. In 2012, Bailin was named by AZ Business Magazine as one of the “Five Most Influential Women in Business Under 35.”
Bailin earned a Bachelor of Arts degree in journalism with an emphasis in public relations from the Walter Cronkite School of Journalism and Mass Communications at Arizona State University in 2003, with honors. Today she is a frequent speaker at Cronkite on the topics of creative writing, journalism, event planning and public relations.
In her spare time, Bailin serves as a freelance writer on the topics of lifestyle, travel, food, wine, spirits and entertainment for media outlets across the Southwest, including: North Valley Magazine, AZ Business Magazine, AZ Business Leaders Magazine, WHERE Magazine, InBusiness Magazine, AZ Business Angels, So Scottsdale Magazine, Uptown Magazine, Scottsdale Airpark Magazine, AZ Health & Living Magazine, The Entertainer Magazine, AZRE Magazine, Fabulous Arizona, Fabulous California, Contractor & Community Magazine and many more. In 2019, she was honored as a finalist for “Best Food Writer” in Arizona at the Foodist Awards. See her full portfolio here.
An Uptown Phoenix resident, Bailin moved from Indian to Arizona at age two. If you’re a native or have lived here since a child, she will likely ask you where you went to high school (she went to Horizon). When not working or volunteering, you can mostly likely find her studying sharks and whales; planning a trip to one or more wine countries; listening to Howard Stern; or watching either sports, reality television or Law & Order: SVU. Yes, she still has cable. When people brag about “cutting the cord,” she sheds a tear.
Jennifer Schwegman is a senior consultant at HMA Public Relations and has been a member of the team since 2018.
Jennifer Schwegman is a senior consultant at HMA Public Relations and has been a member of the team since 2018. Her responsibilities include client management, digital communications, strategic media relations, creative writing, crisis communications, and issues management. She is also involved in new business development,
Schwegman’s clients at HMA are leaders in their field representing the retail, professional services, healthcare, behavioral health and gaming industries.
Schwegman has provided strategic public relations and marketing communications counsel to clients for more than 20 years. With a diverse industry background that includes both client and agency-side experience, she has a proven track record for promoting visibility and awareness for some of the world’s most innovative companies. Schwegman loves helping CEOs find their voice and creating one-of-a kind media tours. She has also initiated product placement in commercials, major motion pictures, Vogue and on the catwalk at Fashion Week.
Over the years, she has been privileged to help a variety of companies with their communications initiatives including such fine brands as Lawson, PeopleNet, Robert Half, and Rollerblade.
Known for developing and managing campaigns that meet and exceed objectives while capturing the attention of media and analysts, Schwegman’s outstanding rapport with top journalists and producers has helped her earn unprecedented coverage for clients. A former editor of Bingo Business, Schwegman has also been published in a variety of business and trade publications.
Schwegman graduated with bachelor’s degrees in International Business, Economics and German and a minor in Music from St. Catherine University in St. Paul, Minnesota. She is a member of the International Association of Business Communicators, where she has volunteered her time in leadership roles with the local Phoenix chapter. She is past board chair of the St. Jude Children’s Hospital Theatre of Dreams and founder of Frontline Forum, an association of technology leaders committed to building a vibrant and inclusive technology ecosystem in the state of Minnesota.
Raised in Memphis, Tennessee, Schwegman loves BBQ and biscuits and gravy. A lover of all things outdoors, she’s often on the trails running or hiking (working off the biscuits and gravy). In her spare time, the relatively new Valley transplant enjoys exploring Arizona with her husband, Mike and Shih-Tzu Shelby.
Autumn Jarrett is an account executive at HMA Public Relations and has been a member of the team since 2019.
Autumn Jarrett is an account executive at HMA Public Relations and has been a member of the team since 2019. Her responsibilities include digital communications, social media management, media relations, graphic design, new business development and serving as the day-to-day contact for the agency’s varied clients. Jarrett also serves as a contributing writer to The Arizona 100, a twice-monthly digital publication featuring 100-word stories about the people, events, activities and news shaping Arizona.
Jarrett graduated cum laude from The Walter Cronkite School of Journalism and Mass Communications with a Bachelor of Arts degree in journalism with an emphasis in public relations and a certificate in marketing and sales from the W.P. Carey School of Business.
During her time at Cronkite, Jarrett interned at Arizona Public Service (APS) in the corporate communications department where she assisted in the development of tactics and strategies for a crisis billing assistance program, designed advertisements, documented the quarterly earning press release process and hosted lunch-and-learns for the communications department.
Jarrett gained further industry experience by completing a professional program through the Cronkite PR Lab, where she conducted primary research of audiences and stakeholders for ASU’s Interplanetary Initiative, developed tactics, strategies and objectives, and created original content including presentations, infographics, a new website and a podcast.
Originally from Decatur, Ill., Jarrett moved to Arizona to attend ASU without ever visiting the campus or even the state of Arizona. She will correct you every time that you say she’s from Chicago, and no, she wasn’t born in the fall. She has grown to love Arizona since moving here, despite the “dry heat” that is tremendously different from back home, but the easy access to great spicy margaritas has helped.
Marissa Baker is an account coordinator at HMA Public Relations and has been a member of the team since July 2019.
Marissa Baker is an account coordinator at HMA Public Relations and has been a member of the team since July 2019. Her responsibilities include media relations, drafting media materials, social media management, digital communications and supporting HMA’s account executive team and varied clients.
Baker also serves as a contributing writer and supports the social media for The Arizona 100, a twice-monthly digital publication featuring 100-word stories about the people, events, activities and news shaping Arizona.
Prior to joining HMA, Baker served as a reporter for The Odyssey at Creighton University. She also gained industry knowledge through an internship working with the marketing and public relations team at Fontenelle Forest in Omaha, Neb. During her time at the forest, she learned more about working with nonprofits while gaining experience in event planning, media relations and digital communications.
Originally from Phoenix, Baker moved to the Midwest to study mass communication and graduated from Creighton University in 2018, earning her Bachelor of Arts in communication with an emphasis in journalism.
After spending her college years in the snow, Baker is glad to be back in the sunny desert where she plans to stay. On any given day you can find her at a local concert enjoying live music (she enjoys all genres but is most likely at a Doll Skin show listening to rock) or on a scenic hiking trail taking pictures of the clouds and cacti.