Author Archives: Abbie Fink

Are You a Responsible, Independent News Consumer?

Are You a Responsible, Independent News Consumer?

 |  July 5, 2023

As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.

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Marking a Major Milestone at HMA Public Relations

Marking a Major Milestone at HMA Public Relations

 |  June 21, 2023

With Abbie Fink celebrating her 30th anniversary with HMA Public Relations on July 1, she is sharing 30 things for 30 years to mark the milestone. Find out what has made HMA Public Relations special for Abbie in this blog post.

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When Is Being Terrible a Good Thing?

When Is Being Terrible a Good Thing?

 |  June 13, 2023

After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.

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Is the Daily Newspaper Still Relevant?

Is the Daily Newspaper Still Relevant?

 |  June 8, 2023

Is the daily newspaper still relevant? Abbie Fink answers the pertinent question and discusses the important role of the media in her latest blog post. Read more!

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Is It Possible to Rebrand Yourself?

Is It Possible to Rebrand Yourself?

 |  May 18, 2023

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

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It Really Is All About Relationships

It Really Is All About Relationships

 |  May 12, 2023

For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.

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Don’t Feed the Trolls

Don’t Feed the Trolls

 |  May 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.

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#MediaMonday – Neal Morton

#MediaMonday – Neal Morton

 |  May 1, 2023

Happy #MediaMonday! The latest feature comes to us from Neal Morton, a reporter for The Hechinger Report covering K-12 schools in Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming. Learn more about Neal in this post!

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Change Your Story, Change the Impact

Change Your Story, Change the Impact

 |  Apr 28, 2023

Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.

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The Value of the Informational Interview

The Value of the Informational Interview

 |  Apr 21, 2023

Informational interviews are valuable whether you are just out of college or a long-time professional. Abbie Fink shares her best tips for informational interviews in this blog post. Read more!

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#MediaMonday – Terrance Thornton

#MediaMonday – Terrance Thornton

 |  Apr 10, 2023

Today's #MediaMonday profile comes to us from Terrance Thornton, who recently started the Arizona Digital Free Press, a digital-only, sustainable news organization covering Scottsdale and Paradise Valley. Meet Terrance and read more on his outlet in this blog post!

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Tik Tok Ban, Will Others Follow?

Tik Tok Ban, Will Others Follow?

 |  Apr 7, 2023

Earlier this week, Arizona’s governor announced that Tik Tok is now banned from all state-owned devices citing security concerns. Read more on the ban and what this means in the latest post from Abbie Fink.

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