Author Archives: Abbie Fink

#MediaMonday – Ron Dungan

#MediaMonday – Ron Dungan

 |  June 14, 2021

Happy #MediaMonday! Today's feature comes Ron Dungan, a senior field correspondent with KJZZ. Learn more about him!

READ MORE
Why You Want Your Public Relations Team at the Table

Why You Want Your Public Relations Team at the Table

 |  June 9, 2021

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

READ MORE
#MediaMonday – Nicole Raz

#MediaMonday – Nicole Raz

 |  June 7, 2021

Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.

READ MORE
How Good is Your Digital Marketing Strategy – Part One?

How Good is Your Digital Marketing Strategy – Part One?

 |  June 3, 2021

How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.

READ MORE
Is Social Media a Blessing or Curse for Corporate Communications?

Is Social Media a Blessing or Curse for Corporate Communications?

 |  May 26, 2021

Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.

READ MORE
Is Diversity, Equity and Inclusion a Waste of Time?

Is Diversity, Equity and Inclusion a Waste of Time?

 |  May 21, 2021

The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.

READ MORE
What is Your Brand’s Purpose?

What is Your Brand’s Purpose?

 |  May 11, 2021

Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.

READ MORE
#MediaMonday – Brent Ruffner

#MediaMonday – Brent Ruffner

 |  May 10, 2021

Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!

READ MORE
Guest Post: What is PR?

Guest Post: What is PR?

 |  May 5, 2021

Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.

READ MORE
Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

READ MORE
Should We Be Educating Our Clients About Public Relations?

Should We Be Educating Our Clients About Public Relations?

 |  Apr 22, 2021

Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.

READ MORE
Should Your Business Have a ‘Do Good’ Community Relations Strategy?

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

 |  Apr 14, 2021

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.

READ MORE
1 2 3 4 5 27 28