Author Archives: Abbie Fink

Why Experience Counts More Than How Long Something Takes

Why Experience Counts More Than How Long Something Takes

 |  Sep 29, 2023

Experience counts! Discover why some are saying goodbye to hourly billing and taking a different approach that emphasizes the value of our work in this blog post from Abbie Fink following a recent webinar hosted by Public Relations Global Network. Read more!

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What Is the Point of Banning Books?

What Is the Point of Banning Books?

 |  Sep 22, 2023

October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.

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A Great Example of Transparency in the Midst of an Uncomfortable Situation

A Great Example of Transparency in the Midst of an Uncomfortable Situation

 |  Sep 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.

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Are There Newspaper Carriers Anymore?

Are There Newspaper Carriers Anymore?

 |  Sep 5, 2023

With many of us off for Labor Day, we might not have been aware that yesterday was also National Newspaper Carrier Day. Abbie Fink covers the history behind the day and how to recognize it in this blog post.

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Is It Really Ok To Be Selfish?

Is It Really Ok To Be Selfish?

 |  Aug 31, 2023

After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!

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Associated Press Issues AI Guidelines

Associated Press Issues AI Guidelines

 |  Aug 24, 2023

The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!

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How Are We Managing AI?

How Are We Managing AI?

 |  Aug 16, 2023

As public relations professionals, we are continuing to evaluate AI and how we can incorporate the tool into the work we do. Read more on Abbie Fink's recent experience with AI and how to manage technology in your comms strategies in this post.

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Why Is It Important To Get Consensus From Your Leadership?

Why Is It Important To Get Consensus From Your Leadership?

 |  Aug 11, 2023

As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.

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How Preparing for New Business Is Just Like Going Back to School

How Preparing for New Business Is Just Like Going Back to School

 |  Aug 3, 2023

Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.

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Has Barbie Had a Positive Impact?

Has Barbie Had a Positive Impact?

 |  July 28, 2023

From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.

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How Did Taco Tuesday Become Mainstream?

How Did Taco Tuesday Become Mainstream?

 |  July 21, 2023

Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.

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Do Unsolicited Emails Actually Work for New Business Development?

Do Unsolicited Emails Actually Work for New Business Development?

 |  July 11, 2023

Are you utilizing email for new business development? Abbie Fink shares how businesses can actually develop relationships and secure opportunities with the help of email in this post.

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