Author Archives: Abbie Fink
Should Your Lawyer Write Your Talking Points?
Abbie Fink | Dec 12, 2023
There is value in being prepared, but should your lawyer write your talking points? Abbie Fink covers the importance of including your communications team following a recent congressional hearing on campus antisemitism. Read more in this post.
READ MORE
Tis the Season…for Informational Interviews
Abbie Fink | Dec 7, 2023
It's the time of informational interviews and Abbie Fink is sharing some points that she has learned from recent conversations. From following up to thank you notes, learn more in this blog post.
READ MORE
LinkedIn Is Still My Go-to for Business Connections
Abbie Fink | Nov 16, 2023
Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!
READ MORE
Symbolic Gestures Can Be Quite Powerful
Abbie Fink | Nov 9, 2023
After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.
READ MORE
How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Abbie Fink | Nov 1, 2023
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
READ MORE
Newsjacking Can Be a Valuable Tool
Abbie Fink | Oct 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
READ MORE
Give ‘em the Pickle!
Abbie Fink | Oct 18, 2023
Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.
READ MORE
Why it is Important to Include Strategic Marketing in Your Business Plan
Abbie Fink | Oct 4, 2023
Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!
READ MORE
Why Experience Counts More Than How Long Something Takes
Abbie Fink | Sep 29, 2023
Experience counts! Discover why some are saying goodbye to hourly billing and taking a different approach that emphasizes the value of our work in this blog post from Abbie Fink following a recent webinar hosted by Public Relations Global Network. Read more!
READ MORE
What Is the Point of Banning Books?
Abbie Fink | Sep 22, 2023
October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.
READ MORE
A Great Example of Transparency in the Midst of an Uncomfortable Situation
Abbie Fink | Sep 13, 2023
Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.
READ MORE
Are There Newspaper Carriers Anymore?
Abbie Fink | Sep 5, 2023
With many of us off for Labor Day, we might not have been aware that yesterday was also National Newspaper Carrier Day. Abbie Fink covers the history behind the day and how to recognize it in this blog post.
READ MORE