Author Archives: Abbie Fink

#MediaMonday – Michael Mallace

#MediaMonday – Michael Mallace

 |  Mar 27, 2023

The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post.

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Observations From the Corner Booth

Observations From the Corner Booth

 |  Mar 24, 2023

After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!

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When Networking Goes Global

When Networking Goes Global

 |  Mar 2, 2023

There is no denying the value in having relationships, both personal and professional, that you can tap in to for knowledge and expertise. Find out more on the Public Relations Global Network and the agencies that are a part of it in this blog post from Abbie Fink.

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Managing PR Campaigns With Heart

Managing PR Campaigns With Heart

 |  Feb 14, 2023

It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.

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Everything Is Just “Super” Here in Arizona

Everything Is Just “Super” Here in Arizona

 |  Feb 7, 2023

With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!

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#MediaMonday – Craig Harris

#MediaMonday – Craig Harris

 |  Jan 30, 2023

Today’s #MediaMonday profile comes to us from Craig Harris, editor-in-chief of The Coronado News, a direct mail weekly newspaper, newsletter and daily website with local and national news, sports and financial coverage. Meet Craig and learn more about this publication launching on Jan. 31. in this post!

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You Must Be a Smart Consumer of News

You Must Be a Smart Consumer of News

 |  Jan 27, 2023

As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!

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The Power of Visual Storytelling

The Power of Visual Storytelling

 |  Jan 20, 2023

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.

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Turns Out We Still Need Contingency Plans…Just in Case

Turns Out We Still Need Contingency Plans…Just in Case

 |  Jan 11, 2023

Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.

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It Will Be Nice When “First” Isn’t Newsworthy

It Will Be Nice When “First” Isn’t Newsworthy

 |  Dec 16, 2022

Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.

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Are Award Programs Just a Vanity Play?

Are Award Programs Just a Vanity Play?

 |  Dec 9, 2022

When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.

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When Actions Have Costly Consequences

When Actions Have Costly Consequences

 |  Dec 1, 2022

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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