Author Archives: Abbie Fink

Is It Worth It To Ask for Online Reviews?

Is It Worth It To Ask for Online Reviews?

 |  June 8, 2022

In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing online reviews and the value of them for your business. Hear more!

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#MediaMonday – Rachel Leingang

#MediaMonday – Rachel Leingang

 |  June 6, 2022

It's #MediaMonday! Today's feature comes to us from Rachel Leingang of the Arizona Agenda, a Substack newsletter covering Arizona politics and government. Find out more about her!

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What Do Journalists Want?

What Do Journalists Want?

 |  June 2, 2022

A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.

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In the House With….Laurie Munn

In the House With….Laurie Munn

 |  May 25, 2022

In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.

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Collaboration, Best Practices Are Benefits of the PRGN Network

Collaboration, Best Practices Are Benefits of the PRGN Network

 |  May 11, 2022

Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more. Tune into the latest episode of #CSOM as Abbie Fink shares more on the history of PRGN and its benefits with Adrian McIntyre as the organization celebrates its 30th anniversary this week in Arizona.

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Creativity Is Just Half of the Equation

Creativity Is Just Half of the Equation

 |  May 5, 2022

When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.

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Communications Remains Front and Center in the Workplace

Communications Remains Front and Center in the Workplace

 |  Apr 27, 2022

While a lot has changed in the workplace, the importance of communications remains the same. Hear more on this in the latest episode of #CSOM with Abbie Fink and Adrian McIntyre.

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And the Winner Is….

And the Winner Is….

 |  Apr 19, 2022

Award season is in full swing and Abbie Fink is sharing what to consider when developing your next award submission. Learn more!

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Have We Ever Compromised Our Integrity?

Have We Ever Compromised Our Integrity?

 |  Apr 13, 2022

After recently speaking to a crisis communications class at the University of Arizona, Abbie Fink is sharing some of the questions she received from students and continuing the conversation with Adrian McIntyre in the latest episode of #CSOM. Learn more!

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How To Turn a Speaking Engagement Into a New Business Opportunity

How To Turn a Speaking Engagement Into a New Business Opportunity

 |  Apr 7, 2022

Guest speaking engagements are a great chance to find potential business and showcase your skills. In today's post, Abbie Fink shares what you should consider when taking on a speaking opportunity.

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Architects Aren’t Just for Buildings

Architects Aren’t Just for Buildings

 |  Mar 30, 2022

The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!

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Are You Looking for a Job in Public Relations?

Are You Looking for a Job in Public Relations?

 |  Mar 24, 2022

Job searching in the current market has evolved with the rise of hybrid and remote work environments. Find out the best tips for securing a job in the PR field of today with Abbie Fink.

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