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What is Jargon?

What is Jargon?

 |  Oct 22, 2021

When you use jargon to people outside of your industry, it can sound like an alien language. Learn how you can avoid this with Alison Bailin.

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Fake Reviews Could Cost You

Fake Reviews Could Cost You

 |  Oct 21, 2021

Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.

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How to Find Inspiration While Writing

How to Find Inspiration While Writing

 |  Oct 20, 2021

It can be hard to get the right words down on paper when you feel uninspired. Learn a few tricks from Marissa Baker to help kickstart your brain to create good content.

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Tips for Rebuilding Loyalty

Tips for Rebuilding Loyalty

 |  Oct 19, 2021

How loyal are your consumers to your brand? In today's post, Justin Liggin shares a few tactics to help retain your best consumers. Read more!

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Does Your Newsletter Have These Elements?

Does Your Newsletter Have These Elements?

 |  Oct 14, 2021

Since the onset of the pandemic, there has been a definite revival in newsletters. See what information you should be including in your newsletters to help keep your consumers engaged.

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Employees as Brand Ambassadors

Employees as Brand Ambassadors

 |  Sep 29, 2021

Are your employees empowered to represent your brand effectively? Your employees are a direct reflection of your business and have direct influence on whether your customers will be satisfied. Hear more in this week's episode of #CSOM with Abbie Fink and Adrian McIntyre.

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Reaching Your Target Audience is Essential

Reaching Your Target Audience is Essential

 |  Sep 28, 2021

In PR, we have many modes through which we can tell stories such as words, images and video. So how do other industries connect with their target audience to share their stories? Read more from Scott Hanson!

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Is Slow and Steady Effective?

Is Slow and Steady Effective?

 |  Sep 22, 2021

San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!

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#TipForTuesday – Improving your SEO

#TipForTuesday – Improving your SEO

 |  Sep 21, 2021

Are you hurting your SEO? There are a few things that you can unintentionally do that can lower your SEO rank. Learn more.

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#TipForTuesday – Continue Communicating to Consumers

#TipForTuesday – Continue Communicating to Consumers

 |  Sep 14, 2021

People are eager to get back to shopping at brick and mortar locations. So what does this mean for brands with a large in-person presence? Learn more!

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New Financial Features on Twitter

New Financial Features on Twitter

 |  Sep 10, 2021

Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage.

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Creativity, Curiosity, and Craft – what you need to get a job in public relations

Creativity, Curiosity, and Craft – what you need to get a job in public relations

 |  Sep 1, 2021

Abbie Fink is often asked what skills are needed to be successful in public relations. In this week's episode of #CSOM, she discusses with Dr. Adrian McIntyre why creativity and curiosity are so important in this field.

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