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Why Is Curiosity an Important PR Skill?
Abbie Fink | Sep 9, 2026
Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity? Abbie S. Fink delves into why this overlooked skill is necessary in PR.
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Some advice from a not-so-traditional intern
Neda Tavassoli | Aug 27, 2026
It was time for a change. That’s not an unusual thought for, say, a woman in her late forties going through a possible mid-life crisis. After over 20 years in the mental health arena as a therapist, I had come to the end of my rope. Burned out and a tad overwhelmed, it was time […]
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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Where Have Our Ethics Gone?
Scott Hanson | Mar 15, 2023
One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.
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How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
Abbie Fink | Nov 24, 2021
Whether big or small, for profit or not-for-profit, a PR agency can be a valuable asset to your organization. Abbie Fink and Dr. Adrian McIntyre take a closer look at hiring a PR firm in this week's #CSOM.
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Is a Picture Really Worth a Thousand Words?
Abbie Fink | Nov 10, 2021
Visual storytelling through photos and videos emphasizes the message you are trying to send. Hear more in this week's #CSOM from Abbie Fink, Dr. Adrian McIntyre and guest Paul Bowers.
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#TipForTuesday – Social Media in your PR Strategy
Marissa Baker | Nov 9, 2021
Is your social media strategy part of your overall public relations strategy? Read more from Marissa Baker.
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How to Be a Better Sponge
Alison Bailin | Nov 5, 2021
Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!
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How VR Could Change PR
Justin Liggin | Nov 4, 2021
With Facebook's introduction of the Metaverse, virtual reality is becoming more prevalent. So how can you take advantage of VR in PR? Justin Liggin tackles this question in today's blog post. Read more!
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#WhatisWednesday – What is the Value of a Survey?
Marissa Baker | Nov 3, 2021
Getting feedback from your clients and employees is very important. Surveys are one easy way to collect this information. Learn more!
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Capturing Client News
Abbie Fink | Oct 29, 2021
Capturing client clips is a great way to share the results of your PR efforts. The way we capture clips has changed over the years too. Read more from Abbie Fink.
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Should You Incorporate a Podcast into Your Communications Strategy?
Abbie Fink | Oct 27, 2021
Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.
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