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How Important Is Connecting With Target Audience?
Scott Hanson | Aug 24, 2021
In addition to some great music being played on 93.9 The Mountain, they also have brilliant promotions including one from a Flagstaff marijuana dispensary. Read more!
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Marketing in the Age of Nostalgia
Marissa Baker | Aug 19, 2021
Brands like Burger King are going back to their old-school roots to evoke a sense of nostalgia with its consumers. The new Burger King logo tugs on the emotions of hamburger lovers everywhere by bringing back the logo that was used in the ‘90s. Learn more about nostalgia marketing in today's post from Marissa Baker!
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Ways to Improve your PR Plan
Marissa Baker | Aug 5, 2021
Before you start driving, you must know your destination in order to get to the right place. You might check a map and do a little research about the destination before setting out. The same is true when it comes to your PR strategy. Read more!
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You’re Hiring! Now What?
Marissa Baker | July 23, 2021
A major part of our duty in public relations is to be strategic about who we are reaching out to with what information, including when a company has job openings. Read more about the best places to share this type of news.
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PR Tips for a Rebrand
Justin Liggin | July 22, 2021
Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.
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Is It Okay To Be Skeptical When Consuming The News?
Abbie Fink | July 21, 2021
In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now!
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What is the Difference Between Publicity and Public Relations?
Autumn Jarrett | July 15, 2021
We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.
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Our Thirst For Ranch Life in The Wild West
Scott Hanson | Aug 4, 2020
Brooks Companies, a former client of ours, sells the dream of ranch life in the Wild West. This is a common theme among TV shows old and new like Yellowstone. Follow the link to read more. #HMATurns40
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Where does that phrase come from?
Annelise Krafft | July 2, 2020
Did you know some common phrases have insensitive and racist origins? Click the link to learn more from Annelise about how you can shift your vocabulary.
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Look for the helpers
Abbie Fink | Apr 1, 2020
Abbie is following Mr. Rogers famous words and "looking for the helpers," who are showing up in all sorts of ways. Read more!
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COVID-19 Drives Up Open Rates for E-Newsletters
Scott Hanson | Mar 25, 2020
An early trend we are seeing as a result of people working from home is the increase in the open rates of e-newsletters. Read more!
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Have you tried Instagram’s “Stay Home” sticker?
Autumn Jarrett | Mar 24, 2020
Instagram is joining the list of social media platforms encouraging social distancing, introducing a new “stay home” sticker and story to keep its users engaged. Learn more!
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