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Why Media Training Isn’t Just for the Person Holding the Mic
Alison Bailin | June 1, 2026
Think media training is only for a spokesperson? The skills you learn can make you a better presenter, networker, leader and communicator. Alison Bailin explains why media training benefits far more than just those talking to reporters in this blog post.
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Juneteenth 2025
HMA Public Relations | June 19, 2025
June 19 is Juneteenth, a day honoring Black freedom, resilience, and joy. Learn more and check out resources about the day in this post. In observance of Juneteenth, HMA will be closed on Thursday, June 19. We will resume regular business hours on Friday, June 20.
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What is a FAM Tour?
Alison Bailin | Oct 24, 2024
What is a FAM tour in the world of PR? Alison Bailin explains how this tool helps media experience destinations firsthand, like our recent collaboration with Discover Flagstaff. Check out this blog post to learn more about the jargon behind common PR tactics.
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What Makes Excellent Client Service?
Justin Liggin | May 23, 2024
Find out more about the factors of excellent client service as Justin Liggin shares what he learned from a recent webinar hosted by PRGN partner Novitas Communications. Read more in this blog post!
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How Do I Become Excellent at Public Relations?
Alison Bailin | Mar 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
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Do I Still Need a Headshot?
Alison Bailin | Feb 8, 2023
In the age of instant images and social media, headshots need to evolve with the times. Read recommendations for headshots of your leadership and spokespeople in this blog post from Alison Bailin.
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Which Way Should I Take Photos for Marketing Use?
Alison Bailin | Aug 23, 2022
Taking photos for your marketing efforts? Check out this post from Alison Bailin for more information on how to take them for traditional media, online media and more.
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What Is an Emergency Event Box?
Alison Bailin | June 23, 2022
No matter the size or scope of the event, an emergency event box is essential for all PR people. Find out what should be included in your event box in today's post from Alison Bailin.
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How Do I Get the Media to Read My Pitch?
Alison Bailin | Apr 28, 2022
When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.
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How Do I Send a Press Release?
Alison Bailin | Jan 28, 2022
How are you sending your press releases in 2022? Find out the best practices for your next release with Alison Bailin in our PR Toolkit series.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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Where Can I Secure a Bylined Article?
Alison Bailin | June 8, 2021
In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.
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