Our Blog

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

 |  Apr 14, 2021

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.

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How to Build a Crisis Management Strategy for Social Media

How to Build a Crisis Management Strategy for Social Media

 |  Mar 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

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What Social Media Metrics Should You Track?

What Social Media Metrics Should You Track?

 |  Feb 5, 2021

Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts.  There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]

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What is Paid Search Marketing?

What is Paid Search Marketing?

 |  Jan 21, 2021

Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]

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What is Bridging in an Interview?

What is Bridging in an Interview?

 |  Oct 13, 2020

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. Click the link to read more!

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How do you become a thought leader?

How do you become a thought leader?

 |  Sep 24, 2020

Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process for successfully landing thought leadership opportunities for her clients.

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How to Write a Winning Award Nomination

How to Write a Winning Award Nomination

 |  Sep 16, 2020

Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found the most successful nominations have a few things in common. Among them: Neither regurgitate the website content nor copy/ paste the boilerplate of the organization and expect to win. […]

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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What is a fact sheet?

What is a fact sheet?

 |  Sep 4, 2019

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.

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What is Media Training?

What is Media Training?

 |  June 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.

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What is a Bylined Article?

What is a Bylined Article?

 |  Mar 6, 2019

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]

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What is Story Mining?

What is Story Mining?

 |  Feb 13, 2019

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]

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