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Where Can I Secure a Bylined Article?
Alison Bailin | June 8, 2021
In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.
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What is Paid Search Marketing?
Justin Liggin | Jan 21, 2021
Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]
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What is Bridging in an Interview?
Alison Bailin | Oct 13, 2020
During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. Click the link to read more!
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How do you become a thought leader?
Alison Bailin | Sep 24, 2020
Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process for successfully landing thought leadership opportunities for her clients.
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How to Write a Winning Award Nomination
Alison Bailin | Sep 16, 2020
Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found the most successful nominations have a few things in common. Among them: Neither regurgitate the website content nor copy/ paste the boilerplate of the organization and expect to win. […]
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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What is a fact sheet?
Alison Bailin | Sep 4, 2019
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
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What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
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What is a Bylined Article?
Alison Bailin | Mar 6, 2019
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
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What is Story Mining?
Alison Bailin | Feb 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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What is a Segment Sheet?
Alison Bailin | Jan 10, 2019
Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]
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