Our Blog

Which Way Should I Take Photos for Marketing Use?

Which Way Should I Take Photos for Marketing Use?

 |  Aug 23, 2022

Taking photos for your marketing efforts? Check out this post from Alison Bailin for more information on how to take them for traditional media, online media and more.

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What Is an Emergency Event Box?

What Is an Emergency Event Box?

 |  June 23, 2022

No matter the size or scope of the event, an emergency event box is essential for all PR people. Find out what should be included in your event box in today's post from Alison Bailin.

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How Do I Get the Media to Read My Pitch?

How Do I Get the Media to Read My Pitch?

 |  Apr 28, 2022

When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.

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How Do I Send a Press Release?

How Do I Send a Press Release?

 |  Jan 28, 2022

How are you sending your press releases in 2022? Find out the best practices for your next release with Alison Bailin in our PR Toolkit series.

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What is Story Hunting?

What is Story Hunting?

 |  Nov 23, 2021

After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.

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Where Can I Secure a Bylined Article?

Where Can I Secure a Bylined Article?

 |  June 8, 2021

In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.

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What is Paid Search Marketing?

What is Paid Search Marketing?

 |  Jan 21, 2021

Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]

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What is Bridging in an Interview?

What is Bridging in an Interview?

 |  Oct 13, 2020

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. Click the link to read more!

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How do you become a thought leader?

How do you become a thought leader?

 |  Sep 24, 2020

Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process for successfully landing thought leadership opportunities for her clients.

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How to Write a Winning Award Nomination

How to Write a Winning Award Nomination

 |  Sep 16, 2020

Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found the most successful nominations have a few things in common. Among them: Neither regurgitate the website content nor copy/ paste the boilerplate of the organization and expect to win. […]

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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What is a fact sheet?

What is a fact sheet?

 |  Sep 4, 2019

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.

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