Author Archives: Justin Liggin

How to Make Your Feed Fun

How to Make Your Feed Fun

 |  Feb 19, 2021

While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]

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What Social Media Metrics Should You Track?

What Social Media Metrics Should You Track?

 |  Feb 5, 2021

Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts.  There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]

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What is Paid Search Marketing?

What is Paid Search Marketing?

 |  Jan 21, 2021

Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]

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Switch Up Your Social Media with Video Posts

Switch Up Your Social Media with Video Posts

 |  Jan 15, 2021

If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]

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Reaching Gen Z in 2021

Reaching Gen Z in 2021

 |  Jan 8, 2021

With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]

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Music Streaming Services: A Useful PR Tool

Music Streaming Services: A Useful PR Tool

 |  Dec 10, 2020

As the year wraps up, music streaming services recount users favorite tunes. So how can brands use this to their advantage?

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How to Go Live on Social Media

How to Go Live on Social Media

 |  Dec 4, 2020

In 2020, live streaming is the way to go. Learn the best practices for going live on your social media and how to engage with your followers!

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Welcome Justin Liggin to the HMA Team

Welcome Justin Liggin to the HMA Team

 |  Nov 20, 2020

Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis.

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