Author Archives: Justin Liggin
The PR and Pickleball Connection
Justin Liggin | July 25, 2024
Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.
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Can Product Packages Deliver Your Message?
Justin Liggin | July 11, 2024
Find out how thinking outside the box can help deliver your message with product packages. Justin Liggin explains how influencer engagement through product packages can help build engagement and connect with audiences. Read more!
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Abbie Celebrates 31 Years at HMA
Justin Liggin | July 1, 2024
With Abbie Fink celebrating a milestone 31 years at HMA Public Relations, and the first as agency president, we are revisiting some of her insightful blog posts from over the years on public relations, communications, education, branding, community relations, networking, social media, and much more. Happy Anniversary, Abbie!
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Broaden B2B Reach with Public Relations
Justin Liggin | June 27, 2024
Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.
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#MediaMonday – J. Graber
Justin Liggin | June 10, 2024
Happy #MediaMonday! Catch our latest feature from J. Graber, news editor for the Scottsdale Independent newspaper. J. shares how his love reading inspired his writing career, the Scottsdale stories he is looking for, fun facts, and much more in this post.
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How Does Earned Media Benefit Business?
Justin Liggin | June 6, 2024
Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.
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What Makes Excellent Client Service?
Justin Liggin | May 23, 2024
Find out more about the factors of excellent client service as Justin Liggin shares what he learned from a recent webinar hosted by PRGN partner Novitas Communications. Read more in this blog post!
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How Do Arizonans Engage with Media in 2024?
Justin Liggin | May 9, 2024
The Arizona Media Association has revealed the media perceptions and habits of Arizonans in its annual study. Read some of the key findings across digital, social, and streaming platforms, and explore how consumers engage with media daily in this blog post by Justin Liggin.
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#MediaMonday – Marc Stiles
Justin Liggin | Apr 29, 2024
It's time for another #MediaMonday! The spotlight is on Marc Stiles in the latest feature, a veteran reporter at Puget Sound Business Journal who was covered in Fearey's Meet The Media series. Read more!
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What is the State of Journalism?
Justin Liggin | Apr 25, 2024
The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.
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#MediaMonday- Emma Lutjen
Justin Liggin | Apr 22, 2024
Happy #MediaMonday! Check out a new feature from PRGN partner agency Bianchi Public Relations on Emma Lutjen, an associate editor at EE World Online. Meet the Media in this post!
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#MediaMonday – Jessica Swarner
Justin Liggin | Apr 15, 2024
Meet Jessica Swarner, the community editor for The Copper Courier, in the latest #MediaMonday feature! Discover how she got her start in writing and explore her favorite stories to work on in this new post.
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