Author Archives: Justin Liggin

PR and Personal Branding

PR and Personal Branding

 |  May 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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#FunFactFriday – What is Mental Health Awareness Month

#FunFactFriday – What is Mental Health Awareness Month

 |  Apr 30, 2021

May is National Mental Health Awareness Month and is centered around raising awareness on the importance of mental health, advocating for legislation supporting individuals with mental illness and breaking the stigma. Learn about national health campaigns that have made a difference by supporting mental health.

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Tips and Tricks for Working Remotely

Tips and Tricks for Working Remotely

 |  Apr 21, 2021

If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.

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Communicating Your Reopening

Communicating Your Reopening

 |  Apr 16, 2021

As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.

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The Importance of Personalization

The Importance of Personalization

 |  Apr 2, 2021

In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?

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How to Build a Crisis Management Strategy for Social Media

How to Build a Crisis Management Strategy for Social Media

 |  Mar 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

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What Does the Future Look Like for Event Marketing?

What Does the Future Look Like for Event Marketing?

 |  Mar 17, 2021

Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […]

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How Can You Improve Your Local SEO?

How Can You Improve Your Local SEO?

 |  Mar 12, 2021

If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]

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How Can You Communicate Sustainability?

How Can You Communicate Sustainability?

 |  Feb 26, 2021

February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]

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How to Make Your Feed Fun

How to Make Your Feed Fun

 |  Feb 19, 2021

While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]

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What Social Media Metrics Should You Track?

What Social Media Metrics Should You Track?

 |  Feb 5, 2021

Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts.  There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]

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What is Paid Search Marketing?

What is Paid Search Marketing?

 |  Jan 21, 2021

Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […]

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