Author Archives: Justin Liggin
What Does Verification Mean on Social Media?
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.READ MORE
The Power of the Prompt in ChatGPT
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.READ MORE
#MediaMonday – Amanda Luberto
Happy #MediaMonday! The latest feature comes to us from Amanda Luberto, a coproducer of The Arizona Republic and azcentral.com podcasts, Valley 101, a weekly podcast that answers listener questions about the Phoenix area, and The Gaggle, an Arizona politics podcast. Meet Amanda and learn more about her programs here!READ MORE
How Can You Find Your Audience?
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!READ MORE
How Can Nonprofit Organizations Tell Inclusive Stories?
Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!READ MORE
Could Password Sharing Cause Crisis?
While more than 100 million households currently share passwords for Netflix, this will soon change with the platform's upcoming password sharing plan. Read more from Justin Liggin on what's to come for Netflix and the importance of PR in this rollout.READ MORE
Are News Organizations Departing Twitter?
Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin LigginREAD MORE
What Are Content Pillars?
By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.READ MORE
What is Change Communication?
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.READ MORE
What is a Successful Rebrand?
With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!READ MORE
Are You Celebrating Brand Milestones?
Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!READ MORE
Are You Optimizing Your News for SEO?
When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.READ MORE