Author Archives: Justin Liggin

The Power of Snackable Content

The Power of Snackable Content

 |  July 29, 2021

For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!

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PR Tips for a Rebrand

PR Tips for a Rebrand

 |  July 22, 2021

Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.

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How to Create Videos on Canva

How to Create Videos on Canva

 |  July 13, 2021

Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.

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Generational Marketing – Millennials vs. Gen Z

Generational Marketing – Millennials vs. Gen Z

 |  June 30, 2021

With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.

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#FunFactFriday – The Olympics and PR

#FunFactFriday – The Olympics and PR

 |  June 18, 2021

The Olympics Games are right around the corner, but with the event facing fierce public backlash, could it become a future lesson in crisis management? Find out more with Justin Liggin.

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The Connection Between PR and ESG

The Connection Between PR and ESG

 |  May 27, 2021

Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.

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PR and Personal Branding

PR and Personal Branding

 |  May 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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#FunFactFriday – What is Mental Health Awareness Month

#FunFactFriday – What is Mental Health Awareness Month

 |  Apr 30, 2021

May is National Mental Health Awareness Month and is centered around raising awareness on the importance of mental health, advocating for legislation supporting individuals with mental illness and breaking the stigma. Learn about national health campaigns that have made a difference by supporting mental health.

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Tips and Tricks for Working Remotely

Tips and Tricks for Working Remotely

 |  Apr 21, 2021

If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.

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Communicating Your Reopening

Communicating Your Reopening

 |  Apr 16, 2021

As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.

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The Importance of Personalization

The Importance of Personalization

 |  Apr 2, 2021

In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?

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How to Build a Crisis Management Strategy for Social Media

How to Build a Crisis Management Strategy for Social Media

 |  Mar 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

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