Author Archives: Justin Liggin

The Benefits of Radio

The Benefits of Radio

 |  Aug 29, 2023

Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!

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What Are the Keys to Visual Marketing?

What Are the Keys to Visual Marketing?

 |  Aug 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

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What to Know About Gen Alpha

What to Know About Gen Alpha

 |  Aug 18, 2023

With 2.8 million Gen Alphas born globally each week, Justin Liggin is covering the newest generation in this blog post. Discover how to reach this audience with your marketing strategies. Click here!

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Is Your Campaign Media Friendly?

Is Your Campaign Media Friendly?

 |  Aug 8, 2023

Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.

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Finding the Right Fit for Your Story

Finding the Right Fit for Your Story

 |  Aug 4, 2023

Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.

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What is SMS Marketing?

What is SMS Marketing?

 |  July 27, 2023

Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.

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How Barbie is Turning the World Pink

How Barbie is Turning the World Pink

 |  July 19, 2023

If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.

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How Can You Find Inspiration in Public Relations?

How Can You Find Inspiration in Public Relations?

 |  July 12, 2023

With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!

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What is Threads?

What is Threads?

 |  July 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

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What is PR4.0?

What is PR4.0?

 |  June 27, 2023

In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!

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What’s New in Canva?

What’s New in Canva?

 |  June 20, 2023

Online graphic design tool Canva is rolling out new features that are helping us unlock our creative side. From AI to audio syncing, Justin Liggin shares the platform's newest tools in this blog post.

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How Events Can Create Opportunities for Clients

How Events Can Create Opportunities for Clients

 |  June 15, 2023

By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.

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