Author Archives: Justin Liggin
What is Offline Marketing?
Justin Liggin | Oct 3, 2023
From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.
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How to Keep Your Brand Top of Mind
Justin Liggin | Sep 26, 2023
The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.
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#MediaMonday – Jose R. Gonzalez
Justin Liggin | Sep 25, 2023
Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.
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What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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How Can Data Drive Storytelling?
Justin Liggin | Sep 12, 2023
Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.
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The Keys to A Successful Webinar
Justin Liggin | Sep 8, 2023
Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Justin Liggin on key elements for a successful webinar.
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Am I Building Loyal Audiences?
Justin Liggin | Sep 6, 2023
How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.
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Why Consistency is Important for Integrated Marketing Success
Justin Liggin | Sep 1, 2023
Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.
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The Benefits of Radio
Justin Liggin | Aug 29, 2023
Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!
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What Are the Keys to Visual Marketing?
Justin Liggin | Aug 22, 2023
From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!
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What to Know About Gen Alpha
Justin Liggin | Aug 18, 2023
With 2.8 million Gen Alphas born globally each week, Justin Liggin is covering the newest generation in this blog post. Discover how to reach this audience with your marketing strategies. Click here!
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Is Your Campaign Media Friendly?
Justin Liggin | Aug 8, 2023
Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.
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