Author Archives: Justin Liggin
What We Learned About Earned Media in 2023
Justin Liggin | Nov 22, 2023
Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!
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How AI Is Changing Our Navigation
Justin Liggin | Nov 17, 2023
AI is reshaping our navigation experience on the Google Maps platform with new features introduced that use visual results, augmented reality and more to streamline the user experience. Learn more in this post from Justin Liggin.
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How Social Media Can Benefit Your Event
Justin Liggin | Nov 14, 2023
Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.
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#MediaMonday – Fred Mayson
Justin Liggin | Nov 13, 2023
Today’s #MediaMonday feature comes to us from Fred Mayson, a general assignment reporter for Mohave Valley Daily News and two other regional papers from News West Publishing, the Laughlin Nevada Times and Needles Desert Star. Meet Fred in this post!
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What Are Key Performance Indicators?
Justin Liggin | Nov 8, 2023
Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!
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#MediaMonday – Alicia Haygood
Justin Liggin | Nov 6, 2023
Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.
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Business Cards Still Booming
Justin Liggin | Nov 2, 2023
Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.
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Why Predictions Are Powerful
Justin Liggin | Oct 26, 2023
The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!
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Standing Out with Swag
Justin Liggin | Oct 17, 2023
From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.
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Find Luck on Friday the 13th
Justin Liggin | Oct 13, 2023
Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.
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#MediaMonday – Daisy Nelson
Justin Liggin | Oct 9, 2023
Daisy Nelson, the editor in chief of Mohave Valley Daily News, Needles Desert Star and Laughlin Nevada Times, is the latest feature in our #MediaMonday series. Meet Daisy, discover what drew her to writing and find out more on her role in this post.
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What is Offline Marketing?
Justin Liggin | Oct 3, 2023
From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.
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