Author Archives: Justin Liggin

Why Predictions Are Powerful

Why Predictions Are Powerful

 |  Oct 26, 2023

The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!

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Standing Out with Swag

Standing Out with Swag

 |  Oct 17, 2023

From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.

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Find Luck on Friday the 13th

Find Luck on Friday the 13th

 |  Oct 13, 2023

Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.

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#MediaMonday – Daisy Nelson

#MediaMonday – Daisy Nelson

 |  Oct 9, 2023

Daisy Nelson, the editor in chief of Mohave Valley Daily News, Needles Desert Star and Laughlin Nevada Times, is the latest feature in our #MediaMonday series. Meet Daisy, discover what drew her to writing and find out more on her role in this post.

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What is Offline Marketing?

What is Offline Marketing?

 |  Oct 3, 2023

From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.

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How to Keep Your Brand Top of Mind

How to Keep Your Brand Top of Mind

 |  Sep 26, 2023

The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.

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#MediaMonday – Jose R. Gonzalez

#MediaMonday – Jose R. Gonzalez

 |  Sep 25, 2023

Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.

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What’s Changing in the AP Stylebook for 2024?

What’s Changing in the AP Stylebook for 2024?

 |  Sep 20, 2023

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

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How Can Data Drive Storytelling?

How Can Data Drive Storytelling?

 |  Sep 12, 2023

Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.

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The Keys to A Successful Webinar

The Keys to A Successful Webinar

 |  Sep 8, 2023

Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Justin Liggin on key elements for a successful webinar.

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Am I Building Loyal Audiences?

Am I Building Loyal Audiences?

 |  Sep 6, 2023

How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.

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Why Consistency is Important for Integrated Marketing Success

Why Consistency is Important for Integrated Marketing Success

 |  Sep 1, 2023

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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