Author Archives: Justin Liggin

Lessons for Global Communications
The demand for purpose-driven, tech-enabled PR continues to grow. Learn more about the top challenges, emerging risks, and opportunities shaping our industry in this blog post from Justin Liggin featuring insights from ICCO’s recent presentation at the 2025 AMEC Global Summit.
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#MediaMonday – Tips from Tucson Media
Tucson journalists want stories that are local, relevant, and engaging. Check out Justin Liggin’s recap of a recent PRSA Southern Arizona panel to find out what local media in Tucson are looking for and how your pitches can stand out. Read now!
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#MediaMonday – Megan Butler
Happy #MediaMonday! Meet Megan Butler, assignment manager at KOLD in Tucson. She shares her media journey, how she helps lead more than 11 hours of broadcast every weekday, what she looks for in a story, dos and don’ts for PR pros and more. Check it out!
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#MediaMonday – Robbie Reynold
Meet Robbie Reynold, an anchor and reporter at KVOA in Tucson, as he joins us for a #MediaMonday feature! Robbie tells us how he got his start working in TV, his love for covering thrilling stories, best pitching advice, hobbies, and more. Check it out!
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#MediaMonday – Elenee Dao
Today’s #MediaMonday features Elenee Dao, a reporter at ABC15 who shares her journey from high school TV class to joining broadcast media. Elenee talks about the types of stories she’s looking for, her favorite local spots, advice for PR pros, and more. Check it out!
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#MediaMonday – Territorial News
All aboard for a #MediaMonday journey to the Wild West! Justin Liggin recounts how his ride on the Grand Canyon Railway led him to Territorial News, a nostalgic publication bringing frontier stories back to life. Learn more about the paper!
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A Global Look at Brand Influence Trends
Get the latest insights on global brand influence with findings from the PRGN Influence Insights survey. In this blog post, Justin Liggin shares impactful strategies and tips from the survey for brand success.
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#MediaMonday – Jorge Ramos
Happy #MediaMonday! Meet Jorge Ramos, commercial real estate and economic development reporter for the Phoenix Business Journal. Jorge shares how he began his writing experience covering sports while playing college soccer, the types of stories he’s looking for in his role, his best advice for PR pros pitching him, and more!
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#MediaMonday – 2025 State of the Media
Get a look into Arizonans’ everyday media consumption habits and perceptions of local media with the latest study from the Arizona Media Association. Justin Liggin shares findings from the report in this post.
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#MediaMonday – Ryan Winslett
Say hello to Ryan Winslett, North Valley managing editor at Independent Newsmedia, in this week’s #MediaMonday! Ryan shares how he got his start writing for his high school paper, his passion for community storytelling, his love of movies, and more.
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#MediaMonday – Independent Newsmedia Panel
This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
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#MediaMonday – 2025 So Far
From uplifting human-interest reporters to government watchdog investigative reporters, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!
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