Author Archives: Justin Liggin

#MediaMonday – Jose R. Gonzalez

#MediaMonday – Jose R. Gonzalez

 |  Sep 25, 2023

Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.

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What’s Changing in the AP Stylebook for 2024?

What’s Changing in the AP Stylebook for 2024?

 |  Sep 20, 2023

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

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How Can Data Drive Storytelling?

How Can Data Drive Storytelling?

 |  Sep 12, 2023

Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.

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The Keys to A Successful Webinar

The Keys to A Successful Webinar

 |  Sep 8, 2023

Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Justin Liggin on key elements for a successful webinar.

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Am I Building Loyal Audiences?

Am I Building Loyal Audiences?

 |  Sep 6, 2023

How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.

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Why Consistency is Important for Integrated Marketing Success

Why Consistency is Important for Integrated Marketing Success

 |  Sep 1, 2023

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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The Benefits of Radio

The Benefits of Radio

 |  Aug 29, 2023

Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!

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What Are the Keys to Visual Marketing?

What Are the Keys to Visual Marketing?

 |  Aug 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

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What to Know About Gen Alpha

What to Know About Gen Alpha

 |  Aug 18, 2023

With 2.8 million Gen Alphas born globally each week, Justin Liggin is covering the newest generation in this blog post. Discover how to reach this audience with your marketing strategies. Click here!

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Is Your Campaign Media Friendly?

Is Your Campaign Media Friendly?

 |  Aug 8, 2023

Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.

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Finding the Right Fit for Your Story

Finding the Right Fit for Your Story

 |  Aug 4, 2023

Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.

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What is SMS Marketing?

What is SMS Marketing?

 |  July 27, 2023

Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.

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