Author Archives: Justin Liggin
Ethical Storytelling is More Important Than Ever
Justin Liggin | Mar 6, 2025
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
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#MediaMonday – Kelly O’Sullivan
Justin Liggin | Mar 3, 2025
Happy #MediaMonday! This feature comes to us from Kelly O’Sullivan, the opinions coordinator for Independent Newsmedia. Kelly shares how she discovered journalism, the thought-provoking guest columns she is looking for, love for photography, and more! Find out more!
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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What is ArizonaMedia?
Justin Liggin | Feb 6, 2025
Arizona’s #1 source for news media contacts is now ArizonaMedia! Learn more about the rebrand and why access to a local media database can effectively support your communications and PR efforts in this post from Justin Liggin.
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How Emotion Engages Audiences
Justin Liggin | Jan 23, 2025
Businesses can embrace emotion-centered strategies to tell important stories while building trust and genuine connections. Learn more about these strategies and the small gestures that create meaningful experiences in this blog post from Justin Liggin.
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#MediaMonday – Jan Griffiths
Justin Liggin | Jan 13, 2025
In this #MediaMonday, discover trends in automotive podcasting and how public relations can play a role, as our Detroit partner agency, Bianchi Public Relations, profiles Jan Griffiths, founder of Gravitas Detroit and host of the Automotive Leaders Podcast.
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Six Tips for Your Next Virtual Media Interview
Justin Liggin | Jan 9, 2025
A media interview can happen just about anywhere today. No matter the setting, preparation matters. Justin Liggin shares media training tips to help you show up confidently for your next virtual interview, from getting your technology and setup right to knowing the messages you want to get across. Read more!
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#MediaMonday – Josh Kristianto
Justin Liggin | Jan 6, 2025
Happy #MediaMonday! Check out the latest feature to meet Josh Kristianto, a reporter for ABC15 Arizona. Josh shares how he got his start as editor-in-chief of his high school newspaper, growth pitches he is looking for, favorite stories to work on and more. Take a look!
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#MediaMonday – 2024 in Review
Justin Liggin | Dec 16, 2024
With the end of 2024 approaching, we are sharing all of our #MediaMonday features of the year in one post. Meet the media, hear their stories and learn more about their work in these past features! Take a look!
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#MediaMonday – Radio and Podcast
Justin Liggin | Dec 9, 2024
This #MediaMonday, we’re spotlighting Arizona’s radio and podcast professionals who share stories that resonate across airwaves and digital platforms. Get to know some of our past features from news to sports in this post.
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#MediaMonday – Arizona’s Family
Justin Liggin | Dec 2, 2024
This #MediaMonday, the spotlight is on Arizona's Family as we share a roundup of our past features from the station. Get to know the local media professionals that bring stories to life in this post.
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#MediaMonday – Lauren Wong
Justin Liggin | Nov 25, 2024
Meet Lauren Wong, the digital editor for CITYSunTimes, in this week’s #MediaMonday! Lauren shares her journey into journalism, her love for uncovering unique local stories, the pitches she is looking for and much more in this post.
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