Author Archives: Justin Liggin
What Should Your Business Post on LinkedIn?
Justin Liggin | Aug 17, 2021
Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.
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The Revival of the Newsletter
Justin Liggin | Aug 13, 2021
Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!
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The Power of Snackable Content
Justin Liggin | July 29, 2021
For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!
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PR Tips for a Rebrand
Justin Liggin | July 22, 2021
Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.
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How to Create Videos on Canva
Justin Liggin | July 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.
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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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#FunFactFriday – The Olympics and PR
Justin Liggin | June 18, 2021
The Olympics Games are right around the corner, but with the event facing fierce public backlash, could it become a future lesson in crisis management? Find out more with Justin Liggin.
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The Connection Between PR and ESG
Justin Liggin | May 27, 2021
Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.
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PR and Personal Branding
Justin Liggin | May 7, 2021
Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.
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#FunFactFriday – What is Mental Health Awareness Month
Justin Liggin | Apr 30, 2021
May is National Mental Health Awareness Month and is centered around raising awareness on the importance of mental health, advocating for legislation supporting individuals with mental illness and breaking the stigma. Learn about national health campaigns that have made a difference by supporting mental health.
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Tips and Tricks for Working Remotely
Justin Liggin | Apr 21, 2021
If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.
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Communicating Your Reopening
Justin Liggin | Apr 16, 2021
As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.
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