Author Archives: Justin Liggin

Are You Using Infographics?

Are You Using Infographics?

 |  Sep 8, 2021

Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged. Learn more about the power of infographics with Justin Liggin.

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Tips for Brands Creating Visual Content

Tips for Brands Creating Visual Content

 |  Aug 25, 2021

With the rise of visual social media platforms, brands are looking to take their video content to the next level. Find out how in today's post.

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What Should Your Business Post on LinkedIn?

What Should Your Business Post on LinkedIn?

 |  Aug 17, 2021

Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.

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The Revival of the Newsletter

The Revival of the Newsletter

 |  Aug 13, 2021

Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!

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The Power of Snackable Content

The Power of Snackable Content

 |  July 29, 2021

For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!

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PR Tips for a Rebrand

PR Tips for a Rebrand

 |  July 22, 2021

Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.

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How to Create Videos on Canva

How to Create Videos on Canva

 |  July 13, 2021

Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.

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Generational Marketing – Millennials vs. Gen Z

Generational Marketing – Millennials vs. Gen Z

 |  June 30, 2021

With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.

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#FunFactFriday – The Olympics and PR

#FunFactFriday – The Olympics and PR

 |  June 18, 2021

The Olympics Games are right around the corner, but with the event facing fierce public backlash, could it become a future lesson in crisis management? Find out more with Justin Liggin.

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The Connection Between PR and ESG

The Connection Between PR and ESG

 |  May 27, 2021

Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.

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PR and Personal Branding

PR and Personal Branding

 |  May 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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#FunFactFriday – What is Mental Health Awareness Month

#FunFactFriday – What is Mental Health Awareness Month

 |  Apr 30, 2021

May is National Mental Health Awareness Month and is centered around raising awareness on the importance of mental health, advocating for legislation supporting individuals with mental illness and breaking the stigma. Learn about national health campaigns that have made a difference by supporting mental health.

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