Author Archives: Justin Liggin

Why Are Soft Skills Important in PR?

Why Are Soft Skills Important in PR?

 |  Nov 17, 2021

Soft skills like authenticity and empathy are essential when it comes to working in PR. Read more from Justin Liggin on the importance of soft skills.

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Do Hashtags Increase Brand Awareness?

Do Hashtags Increase Brand Awareness?

 |  Nov 12, 2021

If you are looking to enhance your brand awareness strategy, custom hashtags are a great way to start. Read more on how hashtags can make your business more recognizable with Justin Liggin.

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How VR Could Change PR

How VR Could Change PR

 |  Nov 4, 2021

With Facebook's introduction of the Metaverse, virtual reality is becoming more prevalent. So how can you take advantage of VR in PR? Justin Liggin tackles this question in today's blog post. Read more!

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What Changes are Coming to Instagram?

What Changes are Coming to Instagram?

 |  Oct 28, 2021

Did you know that you can post directly to Instagram from your computer? Learn about the newest updates on Instagram with Justin Liggin!

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Tips for Rebuilding Loyalty

Tips for Rebuilding Loyalty

 |  Oct 19, 2021

How loyal are your consumers to your brand? In today's post, Justin Liggin shares a few tactics to help retain your best consumers. Read more!

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Underrated Social Media Platforms for Your Business

Underrated Social Media Platforms for Your Business

 |  Oct 12, 2021

Though social media sites like Pinterest and Reddit are often overlooked, they can be an important asset to your business and provide opportunities for engagement. Read more from Justin Liggin!

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#WhatisWednesday – What are the Common Mistakes of Social Media Strategy?

#WhatisWednesday – What are the Common Mistakes of Social Media Strategy?

 |  Oct 6, 2021

Social media strategies across the globe were impacted by Facebook and Instagram's down time. Learn from Justin Liggin how to adjust your strategy to avoid your social media strategy from being affected in the future.

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#FunFactFriday – The Newsjacking Tactic

#FunFactFriday – The Newsjacking Tactic

 |  Sep 24, 2021

Happy #FunFactFriday! Today, Justin Liggin talks about how newsjacking can be a successful tactic to generate more buzz about your brand. Read more!

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Should You Join the Next Big Social Platform?

Should You Join the Next Big Social Platform?

 |  Sep 16, 2021

New social media platforms can offer the opportunity to create custom content and build brand awareness, but are they worth joining? Read more from Justin Liggin.

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Are You Using Infographics?

Are You Using Infographics?

 |  Sep 8, 2021

Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged. Learn more about the power of infographics with Justin Liggin.

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Tips for Brands Creating Visual Content

Tips for Brands Creating Visual Content

 |  Aug 25, 2021

With the rise of visual social media platforms, brands are looking to take their video content to the next level. Find out how in today's post.

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What Should Your Business Post on LinkedIn?

What Should Your Business Post on LinkedIn?

 |  Aug 17, 2021

Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.

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