Broaden B2B Reach with Public Relations

Business-to-Business (B2B) refers to the commerce and transactions between two businesses, large or small, with a focus on selling products or services. While both B2B and Business-to-Consumer (B2C) can benefit from public relations efforts, there are powerful nuances to the B2B landscape that can increase your leads, credibility, and awareness of your organization. Launching your B2B communication outreach requires a well-crafted plan and strategies tailored to your goals.

According to Sprout Social, 89% of B2B marketers claim to use LinkedIn for lead generation with 62% claiming the platform produces leads for them effectively. With over a billion users on LinkedIn, it’s no surprise that the platform can provide great potential in generating business and reaching the key decision makers within an organization, especially in the case of B2B.

Reaching potential partners, suppliers, clients, customers, investors and more starts with creating engaging LinkedIn content that sticks out from the rest when scrolling your feed. On LinkedIn, public relations for your B2B business looks like long-form posts on industry-specific topics, updates on internal news, case studies that illustrate effective work, video demonstrations of a product, infographic data from a recent study, and various other ideas that all come together to reach your intended audiences, build relationships and create business opportunities.

While LinkedIn opens a huge door for business growth, embracing external communications, such as press releases, media interviews with company leaders, email newsletters, virtual and in-person speaking events, and more. Public relations in B2B extends to other trusted channels that your target audience encounters every day to create more value and maintain visibility of your business.

These include:

  • Trade magazines
  • Business radio stations
  • Television news
  • Industry-specific podcasts
  • Digital news publications
  • Newspapers

External communications bring new relationships and gets your brand out there while improving internal engagement with employees. When businesses recognize and spotlight their teams through media efforts, employees gain a greater sense of pride in their work and feel valued for their contribution in turn creating a more positive workplace culture. This recognition, in turn, creates a more positive workplace culture.

Drive B2B growth and connect with key players through public relations. Contact HMA to get started!

Written by
at Jun 27, 2024

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