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What Can Businesses Learn From Inside the NBA?
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.READ MORE
What Makes A Special Event A Home Run?
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!READ MORE
Do You Know Your Target Audience?
Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.READ MORE
Near-Death Experience Triggers Foundation’s Growth
After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.READ MORE
Check the Calendar
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.READ MORE
Good Sportsmanship On-Line
Just as a student would respect an opponent on the field or in the debate room, the same must occur online. Read more on the importance of positive online behavior in this post from Scott Hanson.READ MORE
A Coach’s Impact
In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.READ MORE
The Coors Light
With active NFL players prohibited from directly endorsing beer, Coors Light and quarterback Patrick Mahomes have found a clever way around the rule. Read more from Scott Hanson on the brand's hilarious new commercial.READ MORE
Hats Off to the Sponsors
While special events rely heavily on sponsors for their financial success, ensuring that the sponsors get the exposure they want isn't always easy, especially when it comes to motorsports. Read more from Scott Hanson.READ MORE
While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!READ MORE
Are Perceptions Overwhelming?
With labor disputes impacting spring training in Arizona, negative perceptions of this industry are growing. Read more on why it may take some time for fans to re-embrace their favorite teams and players with Scott Hanson.READ MORE
Media Availability is Essential
When Muhammad Ali went by Cassius Clay, he told the media that he is the best friend that reporters have due to his availability. By offering great quotes, speaking his mind and being articulate in his answers, he knew that he could use the media to his advantage. Learn more from Scott Hanson!READ MORE