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Media Availability is Essential
Scott Hanson | Oct 15, 2021
When Muhammad Ali went by Cassius Clay, he told the media that he is the best friend that reporters have due to his availability. By offering great quotes, speaking his mind and being articulate in his answers, he knew that he could use the media to his advantage. Learn more from Scott Hanson!
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Is Slow and Steady Effective?
Scott Hanson | Sep 22, 2021
San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!
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Who won the Olympics?
Alison Bailin | Aug 10, 2021
With the Olympics coming to a close earlier this week, Alison Bailin decided to take a look at a handful of the sports, athletes and miscellaneous others who scored massive public relations wins during the Summer Games.
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The Olympics is About More Than Athletics
Abbie Fink | Aug 4, 2021
The Copper State of Mind podcast this week is about the lessons we can learn from the Olympics, because after all, it is about more than just athletics. Listen now!
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How Important is a Good P.A. Announcer?
Scott Hanson | July 27, 2021
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer.
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What Is Opening Day?
Scott Hanson | Apr 1, 2021
It’s “Opening Day!” For baseball fans, it means the beginning of the Major League Baseball season. What does Opening Day look like in PR?
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Controlling The Message
Scott Hanson | Mar 11, 2021
When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]
READ MOREBusiness Lessons We Can Learn From the #Olympics
Abbie Fink | Aug 16, 2016
There have been so many news stories coming out of the Olympics – those focusing on the athletes, their personal lives, and the countries they represent. And of course, there are the news stories about the commentators and the media, both traditional and social, and all the good, bad and ugly that that represents. As […]
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The Olympics – Bringing the World Together
Abbie Fink | Aug 2, 2016
The Summer Olympic Games in Rio start on Friday, Aug. 5. The Paralympic Games, also in Rio, begin Sept. 7. Athletes from around the world, representing their country with pride, come together to compete on a global stage. These are the best of the best in their chosen sport. These athletes have trained virtually their […]
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Can I Have Your Autograph?
Abbie Fink | Sep 30, 2015
Over the years, HMA Public Relations has been involved with dozens of book-signing events. There have been some big-name authors in that mix, including: Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few. It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her […]
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#MediaMonday – Pat Summerall: One of the All-Time Best
Scott Hanson | Apr 22, 2013
Today’s #Media Monday is a little different. One of broadcasting’s most recognizable voices went silent last week when Pat Summerall died at the age of 82. I wasn’t born when Pat Summerall was playing in the National Football League. In his second career, however, he was among the very best. As I embarked upon my […]
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As They See ‘Em – A Fan’s Travels in the Land of Umpires
Scott Hanson | Feb 12, 2013
Bruce Weber has been with The New York Times in various editorial positions since 1986. He took some time off from the newsroom’s daily grind a few years ago to research and write As They See ‘Em, A Fan’s Travels in the Land of Umpires. Weber immersed himself in the highly scrutinized and grossly misunderstood […]
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