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What Is Opening Day?
It’s “Opening Day!” For baseball fans, it means the beginning of the Major League Baseball season. What does Opening Day look like in PR?
READ MOREControlling The Message
When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]
READ MORECan I Have Your Autograph?
Over the years, HMA Public Relations has been involved with dozens of book-signing events. There have been some big-name authors in that mix, including: Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few. It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her […]
READ MORE#MediaMonday – Pat Summerall: One of the All-Time Best
Today’s #Media Monday is a little different. One of broadcasting’s most recognizable voices went silent last week when Pat Summerall died at the age of 82. I wasn’t born when Pat Summerall was playing in the National Football League. In his second career, however, he was among the very best. As I embarked upon my […]
READ MOREAs They See ‘Em – A Fan’s Travels in the Land of Umpires
Bruce Weber has been with The New York Times in various editorial positions since 1986. He took some time off from the newsroom’s daily grind a few years ago to research and write As They See ‘Em, A Fan’s Travels in the Land of Umpires. Weber immersed himself in the highly scrutinized and grossly misunderstood […]
READ MORE#MediaMonday – Rocky Mountain Emmys
This past weekend was a special one for Arizona’s broadcast media as its best and brightest in television production, talent, direction and camera work were honored at the 35th Annual Rocky Mountain Emmy Awards. Some great friends and colleagues were honored during the event, including 12 News for Station Excellence, 3TV for Feature […]
READ MORE#MediaMonday – Social Media’s Greatest Show on Court
Katie, HMA intern and NBA basketball know-it-all (or at least I like to think so) here, back and talking to you about all things social media and basketball. Normally we spotlight a member of the media for our #MediaMonday, but this week we are honoring my favorite professional sport for having the […]
READ MOREWhen Pride Still Mattered -Scott’s take on the story of Vince Lombardi
When Pride Still Mattered by David Maraniss is a biography on Vince Lombardi, arguably the greatest football coach who ever lived. He is best-known for his coaching career with the Green Bay Packers that included seven NFL and/or Super Bowl titles in nine seasons. There are a lot of stories and descriptions about his life, […]
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