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The Power of Snackable Content
Justin Liggin | July 29, 2021
For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!
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What Makes a Good Client?
Abbie Fink | July 14, 2021
For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.
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Why it is Important to be News Literate
Abbie Fink | July 7, 2021
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
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Everyone Loves a Parade
Scott Hanson | July 6, 2021
Parades are events that draw the public together, typically in joyous fashion! Find out how they can be a huge PR success with Scott Hanson.
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How Good is Your Digital Marketing Strategy – Part Three?
Abbie Fink | July 1, 2021
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
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How Good is Your Digital Marketing Strategy – Part Two?
Abbie Fink | June 17, 2021
Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.
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What To Do When You’re Stuck in a Writing Rut
Marissa Baker | June 11, 2021
As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?
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Why You Want Your Public Relations Team at the Table
Abbie Fink | June 9, 2021
When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.
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Is Ben & Jerry’s More Than Ice Cream?
Autumn Jarrett | June 4, 2021
As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.
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How Good is Your Digital Marketing Strategy – Part One?
Abbie Fink | June 3, 2021
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
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Are Business Cards Still Relevant?
Marissa Baker | June 2, 2021
Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.
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The Connection Between PR and ESG
Justin Liggin | May 27, 2021
Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.
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