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You Must Be a Smart Consumer of News

You Must Be a Smart Consumer of News

 |  Jan 27, 2023

As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!

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Assuming Perfection

Assuming Perfection

 |  Jan 26, 2023

The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.

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Do You Have A Brand Mascot?

Do You Have A Brand Mascot?

 |  Jan 24, 2023

From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.

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Graphic Design Trends to Watch For

Graphic Design Trends to Watch For

 |  Jan 17, 2023

New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.

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The Psychology of Color

The Psychology of Color

 |  Jan 13, 2023

Colors can change the way people feel about certain products and brands, such as company logos, cover art, and advertisements. Read more on colors and how they impact brand efforts in the latest blog post from Rayna Burgett.

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Can You Achieve Work-Life Balance in the New Year?

Can You Achieve Work-Life Balance in the New Year?

 |  Jan 5, 2023

The new year is the perfect opportunity to outline new self-improvement routines, but what about your work routine? Rayna Burgett is sharing a few tips that can help improve your work-life balance in this blog post. Read more!

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What Does Gen Z Look for in a Brand?

What Does Gen Z Look for in a Brand?

 |  Dec 22, 2022

New data has revealed what Gen Z consumers are looking for when it comes to brand messaging. Find out more on how to market to this demographic in this post from Justin Liggin.

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The Power of Surprise

The Power of Surprise

 |  Dec 20, 2022

Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!

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It Will Be Nice When “First” Isn’t Newsworthy

It Will Be Nice When “First” Isn’t Newsworthy

 |  Dec 16, 2022

Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.

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Dressed for Success

Dressed for Success

 |  Dec 15, 2022

While business attire has evolved over the years for men and women, the status associated with a jacket remains the same. Read more from Scott Hanson on the importance of the jacket from the Vrbo Fiesta Bowl to the Tour de France in this blog post.

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What is E-A-T?

What is E-A-T?

 |  Dec 13, 2022

When it comes to your website and standing out on Google Search, it all comes down to three elements that make up E-A-T. Learn more on what this acronym means and how your website can follow it in this blog post from Justin Liggin.

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How To Manage Burnout During the Holiday Season

How To Manage Burnout During the Holiday Season

 |  Dec 8, 2022

From networking events to finding the perfect gifts to juggling festive commitments, the holiday season can bring a lot of stress. Learn how to manage burnout and navigate this season with Alison Bailin. Read more!

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