Our Blog

What Is the Jeep Wave?

What Is the Jeep Wave?

 |  Sep 27, 2022

Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!

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The Frustration of Ignored Messaging

The Frustration of Ignored Messaging

 |  Sep 21, 2022

HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!

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The Power of Influencer Marketing

The Power of Influencer Marketing

 |  Sep 16, 2022

From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.

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London Bridge is Down

London Bridge is Down

 |  Sep 15, 2022

With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.

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Humor Transcending the Workplace

Humor Transcending the Workplace

 |  Sep 14, 2022

Over the last 40-plus years, HMA has had wonderful storytellers and hilarious people as a part of our staff including economic development director and new stand-up comic Jennifer Kaplan Stein. In this post, Scott Hanson shares more on Stein and her recent debut stand-up performance.

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What is People-First Content?

What is People-First Content?

 |  Sep 13, 2022

As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Learn more on the importance of people-first content in this post from Justin Liggin.

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Check the Calendar… Part II

Check the Calendar… Part II

 |  Sep 9, 2022

With religious holidays approaching, it's important to be mindful of these days and thoughtful of those who observe them when planning your next meeting or deadline. Read more on the significance of checking the calendar in this post from Abbie Fink.

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What Are the AP Style Updates for 2022?

What Are the AP Style Updates for 2022?

 |  Sep 8, 2022

The AP Stylebook has released the latest updates for news writing in 2022. Read more as Alison Bailin shares some of the recent modifications.

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Is Your Marketing Personalized?

Is Your Marketing Personalized?

 |  Aug 30, 2022

Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.

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How Do You Listen to Your Podcasts?

How Do You Listen to Your Podcasts?

 |  Aug 26, 2022

If you like podcasts, there are many options to choose from for listening. Find out which platform is best for you in this post from Justin Liggin. Read more!

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Drum Roll Please…Good Marketing Is Creative and Personal

Drum Roll Please…Good Marketing Is Creative and Personal

 |  Aug 25, 2022

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.

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Weathering the Storm

Weathering the Storm

 |  Aug 18, 2022

After his 30-year-old tree was uprooted in a storm last year, Scott Hanson gives us an update us on how his yard has recovered and shares what this occurrence can teach us about reputation restoration. Read more!

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