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Are You Choosing Quality or Quantity?
With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!READ MORE
What Makes Your Brand Stand Out from the Crowd?
When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.READ MORE
How Large is Phoenix?
While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.READ MORE
Is the Investment in Niche Advertising Worth It?
In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.READ MORE
NAU Grads Get Gates’ Insight
Bill Gates, co-founder of Microsoft, was the speaker at the recent Northern Arizona University graduation. Scott Hanson highlights 5 pieces of life advice Gates wished he had heard when graduating in today's blog post.READ MORE
Is It Possible to Rebrand Yourself?
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!READ MORE
How Can You Find Your Audience?
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!READ MORE
Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?
For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!READ MORE
Is Public Relations Like the Eight Ball?
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.READ MORE
Pt. 2: Do Marketing Strategies Look Different for Health & Fitness?
Many people are finding themselves more motivated and interested in health and fitness. Today Rayna Burgett is taking a look at the industry, examining which marketing strategies are most effective. Check it out!READ MORE
Why Are Pauses Important During an Interview?
Two of the three “villains” in the recent Vanderpump Rules scandal have broken their silences in the past week. Alison Bailin is sharing more on their podcast and TV appearances and discussing how these interviews highlight the importance of media training. Read more!READ MORE
Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?
There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!READ MORE