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Rhinestones, Reputation and Really Good PR
Abbie Fink | Aug 28, 2026
Dolly Parton knew exactly who she was, what she wanted to say and when not to take the bait. Abbie S. Fink reflects on the communications lessons behind a brand that was unmistakably Dolly and what business leaders can learn from the way she lived her message. Read more.
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More Than a Book Retreat
Abbie Fink | Aug 13, 2026
Stories have a way of bringing people together and creating connection. Abbie Fink shares how her book club retreat was a reminder for communicators everywhere. Read more on what she took away from the experience in this blog post.
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What Alaska Can Teach Us About Public Relations
Alison Bailin | July 30, 2026
Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska. Read what each stop taught her about flexibility, collaboration and keeping communications human. Check out this blog post!
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Inspired by the Women Who Inspired Us
Alison Bailin | July 9, 2026
What leadership lessons stay with us for a lifetime? In a new blog post, Alison Bailin reflects on the example set by her mother and celebrates HMA clients who shared how the women who raised them shaped the way they lead, serve and support others. Read more!
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The High Cost of Assumptions
Abbie Fink | June 25, 2026
Effective leaders don't expect people to read their minds. Read more from Abbie Fink on why creating clarity and asking questions, rather than making assumptions, leads to stronger relationships and better outcomes.
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Fun is Still A Powerful Branding Tool
Alison Bailin | Feb 12, 2026
A little fun can go a long way, and we could all use more of it. Strategy matters, but sometimes a quick creative exercise is what sparks energy and connection. Check out our caricatures and read more in this blog post from Alison Bailin.
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Happy Holidays from HMA Public Relations!
HMA Public Relations | Dec 22, 2025
HMA Public Relations wishes you a joyful and happy holiday season! Thank you for being part of our story this year. As the year comes to a close, the HMA team will be out of the office and will return on January 5, 2026.
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What Gen Z’s Motivations Mean for Your Brand Strategy
Justin Liggin | Feb 20, 2025
A recent study explored Gen Z’s perspectives on everything from politics and relationships to finances, uncovering their complexities and motivations. Discover the three core groups of Gen Z and how these new findings can help brands build stronger connections in this post from Justin Liggin.
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Rest in Peace Kelly Mixer
Abbie Fink | Feb 3, 2025
Honoring Kelly Mixer, a talented journalist, excellent PR professional, and passionate advocate for animals. Rest in peace, Kelly.
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Happy Thanksgiving!
HMA Public Relations | Nov 28, 2024
Happy Thanksgiving from all of us at HMA Public Relations! We wish you a wonderful day filled with gratitude, joy, family, friends, and of course, delicious food! Our office will be closed for the holiday on Thursday, Nov. 28, and Friday, Nov. 29.
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Veterans Day 2024
HMA Public Relations | Nov 11, 2024
In observance of Veterans Day, HMA Public Relations will be closed on Monday, Nov. 11. We honor and thank all veterans for their dedication and sacrifice to our country—today and every day.
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Halloween Storytelling and PR Strategy
Justin Liggin | Oct 31, 2024
Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!
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