Our Blog

Fake Reviews Could Cost You

Fake Reviews Could Cost You

 |  Oct 21, 2021

Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.

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What’s in a Name?

What’s in a Name?

 |  Sep 23, 2021

Programs first defined as a miniseries have now become known as a limited series, but why? Read Alison's thoughts on this name change in today's post.

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A Sign to Be Kind

A Sign to Be Kind

 |  Sep 17, 2021

Is kindness the way to ultimate success? Read more from Scott Hanson on promoting kindness in today's post.

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Is Imitation The Secret to Success?

Is Imitation The Secret to Success?

 |  Sep 7, 2021

As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.

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Check the Calendar Before Planning your Next Event or Meeting

Check the Calendar Before Planning your Next Event or Meeting

 |  Sep 3, 2021

When committing to inclusivity, being mindful of scheduling your event on a religious holiday is one step you can take to demonstrate your dedication. Read more from Abbie Fink.

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Wanna Bet?

Wanna Bet?

 |  Sep 2, 2021

As sports betting arrives in Arizona, HMA is extending our history of gaming PR through our work with Caesars Entertainment. Read more from Scott Hanson!

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Are You Vaccinated? and Other Business Protocols

Are You Vaccinated? and Other Business Protocols

 |  Aug 26, 2021

With more people vaccinated and business and networking events starting to be held again, there is still a lot to discuss about how we will return back to normal. Read more from Abbie Fink.

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The Revival of the Newsletter

The Revival of the Newsletter

 |  Aug 13, 2021

Newsletters are the perfect way for consumers to get specific, up-to-date news condensed all into one single email. This may be why we are seeing a resurgence of newsletters. Read more!

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Terms That You Only Hear in the Newsroom

Terms That You Only Hear in the Newsroom

 |  Aug 12, 2021

Every industry has its own jargon but some of the coolest terms come from the journalism industry. Read more!

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What is Facebook Reach?

What is Facebook Reach?

 |  Aug 11, 2021

When it comes to Facebook, there are some best practices to boost your reach and be sure that your content is getting in front of as many eyes as possible. Click the link to learn more!

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The Power of Snackable Content

The Power of Snackable Content

 |  July 29, 2021

For PR professionals, snackable content is a perfect way to take long form content and adapt it specifically for a social media channel. Learn more from Justin Liggin!

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What Makes a Good Client?

What Makes a Good Client?

 |  July 14, 2021

For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.

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