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How Good is Your Digital Marketing Strategy – Part Three?

How Good is Your Digital Marketing Strategy – Part Three?

 |  July 1, 2021

Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.

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How Good is Your Digital Marketing Strategy – Part Two?

How Good is Your Digital Marketing Strategy – Part Two?

 |  June 17, 2021

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.

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What To Do When You’re Stuck in a Writing Rut

What To Do When You’re Stuck in a Writing Rut

 |  June 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

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Why You Want Your Public Relations Team at the Table

Why You Want Your Public Relations Team at the Table

 |  June 9, 2021

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

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Is Ben & Jerry’s More Than Ice Cream?

Is Ben & Jerry’s More Than Ice Cream?

 |  June 4, 2021

As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.

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How Good is Your Digital Marketing Strategy – Part One?

How Good is Your Digital Marketing Strategy – Part One?

 |  June 3, 2021

How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.

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Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

 |  June 2, 2021

Here at HMA, we see the value of having printed business cards.  In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.

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The Connection Between PR and ESG

The Connection Between PR and ESG

 |  May 27, 2021

Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.

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Is Diversity, Equity and Inclusion a Waste of Time?

Is Diversity, Equity and Inclusion a Waste of Time?

 |  May 21, 2021

The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.

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How to Use Clubhouse

How to Use Clubhouse

 |  May 20, 2021

After a year of being exclusively for iPhone users, Clubhouse has launched the popular app for Android users. Learn more from Autumn on how to navigate the app!

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#TipForTuesday – Becoming a Product of Productivity

#TipForTuesday – Becoming a Product of Productivity

 |  May 18, 2021

After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline? 

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How Can Brands Build Trust for the New Normal?

How Can Brands Build Trust for the New Normal?

 |  May 14, 2021

With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.

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