Our Blog

What’s In A Name?

What’s In A Name?

 |  Dec 5, 2023

There are many examples of how companies choose their names, but it's different for people. Scott Hanson shares the current top baby names here in Arizona in this post.

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Rock Legends Welcome Unique Collaboration

Rock Legends Welcome Unique Collaboration

 |  Dec 1, 2023

The Rolling Stones are hitting the road again with a new tour sponsorship. Find out more on how this unique collaboration highlights the importance of personalization in this post from Justin Liggin.

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What is the 2023 Word of the Year?

What is the 2023 Word of the Year?

 |  Nov 29, 2023

Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.

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Happy Thanksgiving!

Happy Thanksgiving!

 |  Nov 23, 2023

From all of us at HMA Public Relations, we wish you a happy and safe Thanksgiving!

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Symbolic Gestures Can Be Quite Powerful

Symbolic Gestures Can Be Quite Powerful

 |  Nov 9, 2023

After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.

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Newsjacking Can Be a Valuable Tool

Newsjacking Can Be a Valuable Tool

 |  Oct 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

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What is Brand Equity?

What is Brand Equity?

 |  Oct 19, 2023

Maintaining brand equity is important for building loyal audiences and differentiating the company from its competition. Read more from Rayna Burgett on key elements that contribute to brand equity in today's blog post.

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Give ‘em the Pickle!

Give ‘em the Pickle!

 |  Oct 18, 2023

Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.

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Standing Out with Swag

Standing Out with Swag

 |  Oct 17, 2023

From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.

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Find Luck on Friday the 13th

Find Luck on Friday the 13th

 |  Oct 13, 2023

Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.

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Why Do Celebrities Struggle With Accountability?

Why Do Celebrities Struggle With Accountability?

 |  Oct 12, 2023

This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!

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Where Are Arizonans Coming From?

Where Are Arizonans Coming From?

 |  Oct 10, 2023

Arizona has proven to be a hot spot for both domestic and international business relocations. Scott Hanson highlights the importance of staying on top of international trends and shares the top birthplaces for Arizonans born in other countries in this blog post. Take a look!

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