Our Blog

Veterans Day 2024

Veterans Day 2024

 |  Nov 11, 2024

In observance of Veterans Day, HMA Public Relations will be closed on Monday, Nov. 11. We honor and thank all veterans for their dedication and sacrifice to our country—today and every day.

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Halloween Storytelling and PR Strategy

Halloween Storytelling and PR Strategy

 |  Oct 31, 2024

Happy Halloween! Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Read more in this post from Justin Liggin!

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What Makes A Great Host?

What Makes A Great Host?

 |  Oct 17, 2024

From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.

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Happy Birthday Libra Communicators

Happy Birthday Libra Communicators

 |  Oct 10, 2024

It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!

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How Can Cause Marketing Drive Change and Connection?

How Can Cause Marketing Drive Change and Connection?

 |  Sep 12, 2024

Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.

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Lessons Learned from the Olympics

Lessons Learned from the Olympics

 |  Aug 8, 2024

As the Summer Olympics wind down, Abbie Fink is revisiting some of HMA's past Olympic-themed blog posts. Discover key business lessons, fun facts and more inspired by the games!

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The PR and Pickleball Connection

The PR and Pickleball Connection

 |  July 25, 2024

Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.

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Have You Voted Yet?

Have You Voted Yet?

 |  July 18, 2024

Election season is here, and voters are flooded with campaign messages across direct mail, billboards, radio, and more. Yet, how many of these actually inform us about the candidates and their plans? In this blog post, Abbie Fink discusses this campaign messaging, highlighting the overwhelming rhetoric versus the real insights on what truly matters.

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Memorial Day 2024

Memorial Day 2024

 |  May 27, 2024

The last Monday in May marks Memorial Day, a day of remembrance to honor all who served in the U.S. Military. We thank you for your service and sacrifice. HMA will be out of office on Monday, May 27, and will return on Tuesday, May 28.

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How Do Arizonans Engage with Media in 2024?

How Do Arizonans Engage with Media in 2024?

 |  May 9, 2024

The Arizona Media Association has revealed the media perceptions and habits of Arizonans in its annual study. Read some of the key findings across digital, social, and streaming platforms, and explore how consumers engage with media daily in this blog post by Justin Liggin.

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When a Picture Is Worth a Thousand Words

When a Picture Is Worth a Thousand Words

 |  Mar 28, 2024

Abbie Fink explores the importance of transparency in official communications and the challenges posed by digital editing tools in relation to the Royal Family in her latest blog post. Read more!

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Leap Into Communications This Leap Day

Leap Into Communications This Leap Day

 |  Feb 29, 2024

Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.

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