Our Blog

Happy Labor Day from HMA Public Relations!

Happy Labor Day from HMA Public Relations!

 |  Sep 4, 2023

Happy Labor Day from HMA Public Relations! In observance, HMA will be closed on Sept. 4 to give our team a well-deserved day off with loved ones. We wish you a safe and relaxing Labor Day! 

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Is It Really Ok To Be Selfish?

Is It Really Ok To Be Selfish?

 |  Aug 31, 2023

After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!

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What to Know About Gen Alpha

What to Know About Gen Alpha

 |  Aug 18, 2023

With 2.8 million Gen Alphas born globally each week, Justin Liggin is covering the newest generation in this blog post. Discover how to reach this audience with your marketing strategies. Click here!

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How Can PR and Advertising Work Together?

How Can PR and Advertising Work Together?

 |  Aug 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

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How Preparing for New Business Is Just Like Going Back to School

How Preparing for New Business Is Just Like Going Back to School

 |  Aug 3, 2023

Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.

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Has Barbie Had a Positive Impact?

Has Barbie Had a Positive Impact?

 |  July 28, 2023

From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.

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What is SMS Marketing?

What is SMS Marketing?

 |  July 27, 2023

Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.

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Is Word-Of-Mouth Marketing Still Effective?

Is Word-Of-Mouth Marketing Still Effective?

 |  July 26, 2023

Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!

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How Do You Multi-Task?

How Do You Multi-Task?

 |  July 25, 2023

With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.

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How Did Taco Tuesday Become Mainstream?

How Did Taco Tuesday Become Mainstream?

 |  July 21, 2023

Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.

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How Barbie is Turning the World Pink

How Barbie is Turning the World Pink

 |  July 19, 2023

If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.

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Are Team Member Profiles Useful for My Brand?

Are Team Member Profiles Useful for My Brand?

 |  July 14, 2023

Depending on the brand, profiling team members can elevate the brand and increase engagement with a desired audience. Learn more from Rayna Burgett on the benefits of promoting a team in this blog post.

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