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What is the 2023 Word of the Year?
Justin Liggin | Nov 29, 2023
Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.
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Happy Thanksgiving!
HMA Public Relations | Nov 23, 2023
From all of us at HMA Public Relations, we wish you a happy and safe Thanksgiving!
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Symbolic Gestures Can Be Quite Powerful
Abbie Fink | Nov 9, 2023
After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.
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Newsjacking Can Be a Valuable Tool
Abbie Fink | Oct 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
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What is Brand Equity?
Rayna Burgett | Oct 19, 2023
Maintaining brand equity is important for building loyal audiences and differentiating the company from its competition. Read more from Rayna Burgett on key elements that contribute to brand equity in today's blog post.
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Give ‘em the Pickle!
Abbie Fink | Oct 18, 2023
Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.
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Standing Out with Swag
Justin Liggin | Oct 17, 2023
From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.
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Find Luck on Friday the 13th
Justin Liggin | Oct 13, 2023
Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.
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Why Do Celebrities Struggle With Accountability?
Alison Bailin | Oct 12, 2023
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!
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Where Are Arizonans Coming From?
Scott Hanson | Oct 10, 2023
Arizona has proven to be a hot spot for both domestic and international business relocations. Scott Hanson highlights the importance of staying on top of international trends and shares the top birthplaces for Arizonans born in other countries in this blog post. Take a look!
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Do Marketing Strategies Look Different for Small Businesses?
Rayna Burgett | Oct 6, 2023
Your small businesses can benefit from marketing plans and strategies. Discover how earned media, email marketing and more can help generate small business growth and meet goals in this blog post from Rayna Burgett.
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How to Keep Your Brand Top of Mind
Justin Liggin | Sep 26, 2023
The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.
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