Our Blog
FILTER BY CATEGORY
- ALL
- Book Club
- Copper State of Mind
- Crisis Communications
- Fun Fact Friday
- HMA Public Relations
- Mash Up
- Media Monday
- Media Relations
- Networking and Professional Development
- Odds and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Social Media
- Tip for Tuesday
- What is...Wednesday

Find Luck on Friday the 13th
Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.
READ MORE
Why Do Celebrities Struggle With Accountability?
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!
READ MORE
Where Are Arizonans Coming From?
Arizona has proven to be a hot spot for both domestic and international business relocations. Scott Hanson highlights the importance of staying on top of international trends and shares the top birthplaces for Arizonans born in other countries in this blog post. Take a look!
READ MORE
Do Marketing Strategies Look Different for Small Businesses?
Your small businesses can benefit from marketing plans and strategies. Discover how earned media, email marketing and more can help generate small business growth and meet goals in this blog post from Rayna Burgett.
READ MORE
How to Keep Your Brand Top of Mind
The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.
READ MORE
What Is the Point of Banning Books?
October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.
READ MORE
What Are the Benefits of Rebranding?
Whether your audience has shifted, mission has changed or your brand image does not adequately reflect your organization, it may be time to consider a rebrand. Learn more on the benefits of rebranding with Rayna Burgett in this blog post.
READ MORE
Interview Tips – It’s Not Always How You Answer the Questions
The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!
READ MORE
How Can Data Drive Storytelling?
Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.
READ MORE
The Keys to A Successful Webinar
Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Justin Liggin on key elements for a successful webinar.
READ MORE
Is There a Right Way to Collaborate?
Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!
READ MORE
Are There Newspaper Carriers Anymore?
With many of us off for Labor Day, we might not have been aware that yesterday was also National Newspaper Carrier Day. Abbie Fink covers the history behind the day and how to recognize it in this blog post.
READ MORE