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Who Will Replace Pat Sajak?

Who Will Replace Pat Sajak?

 |  June 23, 2023

With game show host Pat Sajak retiring after the next season of Wheel of Fortune, Scott Hanson is pondering some potential choices for the next host and sharing why communications matters in a leadership transition. Read more!

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Am I Susceptible to Confirmation Bias?

Am I Susceptible to Confirmation Bias?

 |  June 22, 2023

Are you susceptible to confirmation bias? Rayna Burgett shares what confirmation bias means and covers how this plays a role in news consumption in her latest blog post. Read more!

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What’s New in Canva?

What’s New in Canva?

 |  June 20, 2023

Online graphic design tool Canva is rolling out new features that are helping us unlock our creative side. From AI to audio syncing, Justin Liggin shares the platform's newest tools in this blog post.

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What Is AI’s Code of Ethics?

What Is AI’s Code of Ethics?

 |  June 14, 2023

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”

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When Is Being Terrible a Good Thing?

When Is Being Terrible a Good Thing?

 |  June 13, 2023

After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.

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Are You Choosing Quality or Quantity?

Are You Choosing Quality or Quantity?

 |  June 2, 2023

With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!

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What Makes Your Brand Stand Out from the Crowd?

What Makes Your Brand Stand Out from the Crowd?

 |  May 31, 2023

When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.

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How Large is Phoenix?

How Large is Phoenix?

 |  May 30, 2023

While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.

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Is the Investment in Niche Advertising Worth It?

Is the Investment in Niche Advertising Worth It?

 |  May 26, 2023

In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.

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NAU Grads Get Gates’ Insight

NAU Grads Get Gates’ Insight

 |  May 25, 2023

Bill Gates, co-founder of Microsoft, was the speaker at the recent Northern Arizona University graduation. Scott Hanson highlights 5 pieces of life advice Gates wished he had heard when graduating in today's blog post.

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Is It Possible to Rebrand Yourself?

Is It Possible to Rebrand Yourself?

 |  May 18, 2023

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

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How Can You Find Your Audience?

How Can You Find Your Audience?

 |  May 11, 2023

Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!

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