Our Blog

Observations From the Corner Booth

Observations From the Corner Booth

 |  Mar 24, 2023

After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!

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How Are News Organizations Innovating?

How Are News Organizations Innovating?

 |  Mar 21, 2023

With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.

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What is Sunshine Week?

What is Sunshine Week?

 |  Mar 10, 2023

Next week marks Sunshine Week, which aims to promote open government and shine light into government secrecy. Scott Hanson shares more on the fight for governmental accountability and how SPJ's Sunshine Awards plays a part in this blog post.

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What is a General Flag Ceremony?

What is a General Flag Ceremony?

 |  Feb 28, 2023

After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.

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Emotion: The Super Weapon of Advertising

Emotion: The Super Weapon of Advertising

 |  Feb 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

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Time for a New Website?

Time for a New Website?

 |  Feb 22, 2023

Redesigning your business site is a big move that can yield big results. Discover the signs it's time for a new website in this blog post from Justin Liggin.

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Obits – Not Dead Yet

Obits – Not Dead Yet

 |  Feb 21, 2023

ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.

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The Power of Music as a Marketing Tool

The Power of Music as a Marketing Tool

 |  Feb 17, 2023

With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.

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A Good Sign – Sort Of

A Good Sign – Sort Of

 |  Feb 15, 2023

Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.

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Managing PR Campaigns With Heart

Managing PR Campaigns With Heart

 |  Feb 14, 2023

It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.

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Why Is Flo From Progressive So Successful?

Why Is Flo From Progressive So Successful?

 |  Feb 10, 2023

Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!

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Everything Is Just “Super” Here in Arizona

Everything Is Just “Super” Here in Arizona

 |  Feb 7, 2023

With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!

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