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When Is Being Terrible a Good Thing?
Abbie Fink | June 13, 2023
After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.
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Are You Choosing Quality or Quantity?
Alison Bailin | June 2, 2023
With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!
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What Makes Your Brand Stand Out from the Crowd?
Rayna Burgett | May 31, 2023
When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.
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How Large is Phoenix?
Scott Hanson | May 30, 2023
While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.
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Is the Investment in Niche Advertising Worth It?
Alison Bailin | May 26, 2023
In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.
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NAU Grads Get Gates’ Insight
Scott Hanson | May 25, 2023
Bill Gates, co-founder of Microsoft, was the speaker at the recent Northern Arizona University graduation. Scott Hanson highlights 5 pieces of life advice Gates wished he had heard when graduating in today's blog post.
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What Can Businesses Learn From Inside the NBA?
Alison Bailin | May 19, 2023
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
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Is It Possible to Rebrand Yourself?
Abbie Fink | May 18, 2023
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!
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What Makes A Special Event A Home Run?
Scott Hanson | May 16, 2023
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!
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How Can You Find Your Audience?
Justin Liggin | May 11, 2023
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!
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Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?
Rayna Burgett | May 2, 2023
For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!
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Is Public Relations Like the Eight Ball?
Rayna Burgett | Apr 26, 2023
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
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