Our Blog
FILTER BY CATEGORY
Where Are Arizonans Getting Their News?
Scott Hanson | Apr 11, 2023
The Arizona Broadcasters Association recently released its annual State of Media report revealing how Arizonans are interacting with the media each day. Find out more in this blog post from Scott Hanson.
READ MORE
Can Money Buy Happiness?
Rayna Burgett | Apr 5, 2023
Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!
READ MORE
Is Maricopa County Growing?
Scott Hanson | Apr 4, 2023
New census numbers have revealed that Maricopa County is the nation’s fastest growing county! Scott Hanson shares more on these numbers and covers where people are coming from in this blog post.
READ MORE
What is a Successful Rebrand?
Justin Liggin | Mar 30, 2023
With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!
READ MORE
Observations From the Corner Booth
Abbie Fink | Mar 24, 2023
After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!
READ MORE
How Are News Organizations Innovating?
Scott Hanson | Mar 21, 2023
With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.
READ MORE
What is Sunshine Week?
Scott Hanson | Mar 10, 2023
Next week marks Sunshine Week, which aims to promote open government and shine light into government secrecy. Scott Hanson shares more on the fight for governmental accountability and how SPJ's Sunshine Awards plays a part in this blog post.
READ MORE
What is a General Flag Ceremony?
Scott Hanson | Feb 28, 2023
After recently attending a promotion and pinning ceremony at the Arizona Air National Guard, Scott Hanson is sharing his experience and the meaning behind the event. Read more in this blog post.
READ MORE
Emotion: The Super Weapon of Advertising
Rayna Burgett | Feb 23, 2023
The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.
READ MORE
Time for a New Website?
Justin Liggin | Feb 22, 2023
Redesigning your business site is a big move that can yield big results. Discover the signs it's time for a new website in this blog post from Justin Liggin.
READ MORE
Obits – Not Dead Yet
Scott Hanson | Feb 21, 2023
ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.
READ MORE
The Power of Music as a Marketing Tool
Rayna Burgett | Feb 17, 2023
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
READ MORE