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Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?
Rayna Burgett | May 2, 2023
For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!
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Is Public Relations Like the Eight Ball?
Rayna Burgett | Apr 26, 2023
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
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Do You Know Your Target Audience?
Scott Hanson | Apr 20, 2023
Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.
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Pt. 2: Do Marketing Strategies Look Different for Health & Fitness?
Rayna Burgett | Apr 18, 2023
Many people are finding themselves more motivated and interested in health and fitness. Today Rayna Burgett is taking a look at the industry, examining which marketing strategies are most effective. Check it out!
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Why Are Pauses Important During an Interview?
Alison Bailin | Apr 14, 2023
Two of the three “villains” in the recent Vanderpump Rules scandal have broken their silences in the past week. Alison Bailin is sharing more on their podcast and TV appearances and discussing how these interviews highlight the importance of media training. Read more!
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Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?
Rayna Burgett | Apr 13, 2023
There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!
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Where Are Arizonans Getting Their News?
Scott Hanson | Apr 11, 2023
The Arizona Broadcasters Association recently released its annual State of Media report revealing how Arizonans are interacting with the media each day. Find out more in this blog post from Scott Hanson.
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Can Money Buy Happiness?
Rayna Burgett | Apr 5, 2023
Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!
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Is Maricopa County Growing?
Scott Hanson | Apr 4, 2023
New census numbers have revealed that Maricopa County is the nation’s fastest growing county! Scott Hanson shares more on these numbers and covers where people are coming from in this blog post.
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What is a Successful Rebrand?
Justin Liggin | Mar 30, 2023
With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!
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Observations From the Corner Booth
Abbie Fink | Mar 24, 2023
After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!
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How Are News Organizations Innovating?
Scott Hanson | Mar 21, 2023
With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.
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