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Zilanthropy
Scott Hanson | Feb 2, 2023
Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new term in this post.
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What Are AI Chatbots?
Justin Liggin | Feb 1, 2023
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
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Do Your Visuals Match Your Brand?
Alison Bailin | Jan 31, 2023
When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin.
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You Must Be a Smart Consumer of News
Abbie Fink | Jan 27, 2023
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!
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Assuming Perfection
Scott Hanson | Jan 26, 2023
The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.
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Do You Have A Brand Mascot?
Justin Liggin | Jan 24, 2023
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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Graphic Design Trends to Watch For
Justin Liggin | Jan 17, 2023
New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.
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The Psychology of Color
Rayna Burgett | Jan 13, 2023
Colors can change the way people feel about certain products and brands, such as company logos, cover art, and advertisements. Read more on colors and how they impact brand efforts in the latest blog post from Rayna Burgett.
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Can You Achieve Work-Life Balance in the New Year?
Rayna Burgett | Jan 5, 2023
The new year is the perfect opportunity to outline new self-improvement routines, but what about your work routine? Rayna Burgett is sharing a few tips that can help improve your work-life balance in this blog post. Read more!
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What Does Gen Z Look for in a Brand?
Justin Liggin | Dec 22, 2022
New data has revealed what Gen Z consumers are looking for when it comes to brand messaging. Find out more on how to market to this demographic in this post from Justin Liggin.
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The Power of Surprise
Alison Bailin | Dec 20, 2022
Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!
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It Will Be Nice When “First” Isn’t Newsworthy
Abbie Fink | Dec 16, 2022
Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.
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