Author Archives: Alison Bailin

#MediaMonday – Joni Sweet

#MediaMonday – Joni Sweet

 |  Apr 19, 2021

Today’s #MediaMonday comes to us from Joni Sweet, a national freelance journalist published in National Geographic, Forbes, Lonely Planet, Real Simple, SELF, Health, Healthline, Verywell, Thrillist, Where magazine, The Christian Science Monitor, Huffington Post, and Prevention, just to name a few. Her work primarily covers travel, health, and wellness. So, Joni, time to share! Tell […]

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#MediaMonday – Andy Blye

#MediaMonday – Andy Blye

 |  Apr 12, 2021

Today’s #MediaMonday comes to us from Andy Blye, the new banking and technology reporter for the Phoenix Business Journal. Click the link to read more about him!

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#MediaMonday – Eric Walters & Luke Irvin

#MediaMonday – Eric Walters & Luke Irvin

 |  Apr 5, 2021

Today’s #MediaMonday comes to us from Eric Walters and Luke Irvin. Eric is the host of the Tap That AZ Podcast, the co-author of The Arizona Beer Book and the co-founder of the newly launched A Taste of AZ Magazine. Luke is the photographer, co-author, and co-founder of The Arizona Beer Book and A Taste of AZ Magazine.

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What Lessons Can We Learn from La La Land?

What Lessons Can We Learn from La La Land?

 |  Mar 30, 2021

It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.

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How do you avoid March Media Madness?

How do you avoid March Media Madness?

 |  Mar 24, 2021

Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.

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#MediaMonday – Tara Kirkpatrick

#MediaMonday – Tara Kirkpatrick

 |  Mar 8, 2021

Today’s #MediaMonday comes to us from Tara Kirkpatrick, a contributing writer and editor for BizTucson, a quarterly glossy business magazine in Southern Arizona with a daily interactive website and twice-weekly e-newsletter. So, Tara, time to share! Tell us how you got your start in journalism? Tell us your story! I’m a graduate of the University […]

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#MediaMonday – Arrianee LeBeau

#MediaMonday – Arrianee LeBeau

 |  Mar 1, 2021

Today’s #MediaMonday comes to us from Arrianee LeBeau, a reporter with AZ Family who I recently had the pleasure of profiling on the cover of So Scottsdale Magazine. The full story is available HERE, and below are some highlights: After spending much of her early life in and out of hospitals due to severe asthma, […]

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Is Arizona Hosting the Perfect Event?

Is Arizona Hosting the Perfect Event?

 |  Feb 25, 2021

For more than 40 years, HMA Public Relations has prided itself on helping coordinate programming, media relations and/or digital communications programs for some of Arizona’s leading events, including the Fiesta Bowl, Arizona Gives Day, Violins of Hope, multiple Super Bowls, the Circle K Tempe Music Festival and so many more. Our experience makes us uniquely […]

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What Do I Need to Know to Work in Public Relations?

What Do I Need to Know to Work in Public Relations?

 |  Feb 10, 2021

Today marks my 17th anniversary at HMA Public Relations.  To mark the occasion, here are 17 things folks should know if you want to work in the industry: AP Style. Know it. Love it. Use it. The importance of developing key messages. How to story mine an organization, client or brand. The difference between issues […]

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A Tip for Tuesday – Don’t Suck

A Tip for Tuesday – Don’t Suck

 |  Feb 2, 2021

I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […]

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#MediaMonday – Alex Simon

#MediaMonday – Alex Simon

 |  Jan 25, 2021

Alex Simon is the managing editor of The 100 Companies, a digital platform originally created by journalists with regional editions across the globe, including The Arizona 100, which is powered by our team in partnership with Simon and reaches more than 50,000 people each month. Alex manages editorial duties and coordination of The 100 Companies’ […]

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#MediaMonday – Matt Yurus

#MediaMonday – Matt Yurus

 |  Jan 18, 2021

You know if a member of the media is a fellow Notre Dame fan (Go Irish!), you better believe I am profiling him or her. Today’s #MediaMonday comes to us from fellow fan Matt Yurus, a weekend morning anchor and reporter at 12 News. We met at a community event for a client in 2020 […]

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