Author Archives: Alison Bailin

What Do Public Relations and Winemaking Have in Common?

What Do Public Relations and Winemaking Have in Common?

 |  Nov 15, 2023

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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Should an Organization Announce a Promotion or New Hire?

Should an Organization Announce a Promotion or New Hire?

 |  Oct 31, 2023

Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!

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How Do I Promote a Survey or Data?

How Do I Promote a Survey or Data?

 |  Oct 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

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Why Create Content With Easter Eggs?

Why Create Content With Easter Eggs?

 |  Oct 20, 2023

Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!

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Why Do Celebrities Struggle With Accountability?

Why Do Celebrities Struggle With Accountability?

 |  Oct 12, 2023

This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!

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How is a Media Win Like a TikTok Trend?

How is a Media Win Like a TikTok Trend?

 |  Oct 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

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Do Editorial Calendars Matter?

Do Editorial Calendars Matter?

 |  Sep 27, 2023

20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!

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#MediaMonday – Kenzie Barrena

#MediaMonday – Kenzie Barrena

 |  Sep 18, 2023

Happy #MediaMonday! Check out our latest feature from Kenzie Barrena, a senior writer for Fabulous Media Group, which includes six lifestyle and news websites covering Arizona, California, Nevada, Washington and more. Meet Kenzie as she discusses her work, publications, favorite local spots and more in this post.

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#MediaMonday – Wende Schwingendorf

#MediaMonday – Wende Schwingendorf

 |  Sep 11, 2023

Wende Schwingendorf, managing editor of Albuquerque Business First, is the latest feature in our #MediaMonday series! Read Wende's story, find out how she got her start in media and discover the stories she is looking for in this post.

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#MediaMonday – Molly Amber

#MediaMonday – Molly Amber

 |  Aug 28, 2023

Today’s #MediaMonday comes to us from Molly Amber, a freelance writer for Fabulous Washington and travel and food influencer in the Pacific Northwest. Meet Molly in this feature

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Happy 30th Anniversary, Abbie!!

Happy 30th Anniversary, Abbie!!

 |  Aug 25, 2023

Last night, HMA came together to toast the one-and-only Abbie S. Fink for her milestone 30th anniversary. Read more on the experience at LONS at The Hermosa Inn and see our photos in this blog post from Alison Bailin!

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#MediaMonday – Cary Pfeffer

#MediaMonday – Cary Pfeffer

 |  Aug 14, 2023

This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.

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