Author Archives: Alison Bailin

#MediaMonday – Molly Amber

#MediaMonday – Molly Amber

 |  Aug 28, 2023

Today’s #MediaMonday comes to us from Molly Amber, a freelance writer for Fabulous Washington and travel and food influencer in the Pacific Northwest. Meet Molly in this feature

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Happy 30th Anniversary, Abbie!!

Happy 30th Anniversary, Abbie!!

 |  Aug 25, 2023

Last night, HMA came together to toast the one-and-only Abbie S. Fink for her milestone 30th anniversary. Read more on the experience at LONS at The Hermosa Inn and see our photos in this blog post from Alison Bailin!

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#MediaMonday – Cary Pfeffer

#MediaMonday – Cary Pfeffer

 |  Aug 14, 2023

This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.

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What is a Trusted Advisor?

What is a Trusted Advisor?

 |  Aug 10, 2023

The best public relations professionals are trusted advisors, both to the organizations and the people within them. Read more on this connection and how we can communicate your brand to the world in the latest blog post from Alison Bailin.

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#MediaMonday – Adriana Desiderio

#MediaMonday – Adriana Desiderio

 |  July 31, 2023

The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!

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Is Word-Of-Mouth Marketing Still Effective?

Is Word-Of-Mouth Marketing Still Effective?

 |  July 26, 2023

Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!

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#MediaMonday – Melissa Larsen

#MediaMonday – Melissa Larsen

 |  July 17, 2023

More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.

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#MediaMonday – Briana Whitney

#MediaMonday – Briana Whitney

 |  July 10, 2023

Briana Whitney is the creator and host of True Crime Arizona for AZ Family, which consists of a podcast, TV specials, documentaries, and case investigations. Meet Briana and learn more about her beat and programs in our latest #MediaMonday feature. Check it out!

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What Have We Learned From Abbie?

What Have We Learned From Abbie?

 |  June 28, 2023

Happy Anniversary, Abbie! In honor of Abbie Fink's milestone 30th anniversary at HMA Public Relations, the team is sharing the valuable lessons we have learned from her in this blog post from Alison Bailin.

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What Is the State of the Media in 2023?

What Is the State of the Media in 2023?

 |  June 16, 2023

Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.

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Why Do Brands Need Internal Communications?

Why Do Brands Need Internal Communications?

 |  June 9, 2023

Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.

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Are You Choosing Quality or Quantity?

Are You Choosing Quality or Quantity?

 |  June 2, 2023

With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!

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