Author Archives: Alison Bailin
Why Create Content With Easter Eggs?
Alison Bailin | Oct 20, 2023
Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!
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Why Do Celebrities Struggle With Accountability?
Alison Bailin | Oct 12, 2023
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!
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How is a Media Win Like a TikTok Trend?
Alison Bailin | Oct 5, 2023
Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!
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Do Editorial Calendars Matter?
Alison Bailin | Sep 27, 2023
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
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#MediaMonday – Kenzie Barrena
Alison Bailin | Sep 18, 2023
Happy #MediaMonday! Check out our latest feature from Kenzie Barrena, a senior writer for Fabulous Media Group, which includes six lifestyle and news websites covering Arizona, California, Nevada, Washington and more. Meet Kenzie as she discusses her work, publications, favorite local spots and more in this post.
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#MediaMonday – Wende Schwingendorf
Alison Bailin | Sep 11, 2023
Wende Schwingendorf, managing editor of Albuquerque Business First, is the latest feature in our #MediaMonday series! Read Wende's story, find out how she got her start in media and discover the stories she is looking for in this post.
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#MediaMonday – Molly Amber
Alison Bailin | Aug 28, 2023
Today’s #MediaMonday comes to us from Molly Amber, a freelance writer for Fabulous Washington and travel and food influencer in the Pacific Northwest. Meet Molly in this feature
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Happy 30th Anniversary, Abbie!!
Alison Bailin | Aug 25, 2023
Last night, HMA came together to toast the one-and-only Abbie S. Fink for her milestone 30th anniversary. Read more on the experience at LONS at The Hermosa Inn and see our photos in this blog post from Alison Bailin!
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#MediaMonday – Cary Pfeffer
Alison Bailin | Aug 14, 2023
This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.
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What is a Trusted Advisor?
Alison Bailin | Aug 10, 2023
The best public relations professionals are trusted advisors, both to the organizations and the people within them. Read more on this connection and how we can communicate your brand to the world in the latest blog post from Alison Bailin.
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#MediaMonday – Adriana Desiderio
Alison Bailin | July 31, 2023
The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!
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Is Word-Of-Mouth Marketing Still Effective?
Alison Bailin | July 26, 2023
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
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