Author Archives: Alison Bailin

What Do I Need to Know to Work in Public Relations?

What Do I Need to Know to Work in Public Relations?

 |  Feb 10, 2021

Today marks my 17th anniversary at HMA Public Relations.  To mark the occasion, here are 17 things folks should know if you want to work in the industry: AP Style. Know it. Love it. Use it. The importance of developing key messages. How to story mine an organization, client or brand. The difference between issues […]

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A Tip for Tuesday – Don’t Suck

A Tip for Tuesday – Don’t Suck

 |  Feb 2, 2021

I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […]

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#MediaMonday – Alex Simon

#MediaMonday – Alex Simon

 |  Jan 25, 2021

Alex Simon is the managing editor of The 100 Companies, a digital platform originally created by journalists with regional editions across the globe, including The Arizona 100, which is powered by our team in partnership with Simon and reaches more than 50,000 people each month. Alex manages editorial duties and coordination of The 100 Companies’ […]

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#MediaMonday – Matt Yurus

#MediaMonday – Matt Yurus

 |  Jan 18, 2021

You know if a member of the media is a fellow Notre Dame fan (Go Irish!), you better believe I am profiling him or her. Today’s #MediaMonday comes to us from fellow fan Matt Yurus, a weekend morning anchor and reporter at 12 News. We met at a community event for a client in 2020 […]

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You Have Permission to Fail

You Have Permission to Fail

 |  Jan 12, 2021

Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […]

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#MediaMonday – Jason Sillman

#MediaMonday – Jason Sillman

 |  Dec 7, 2020

Happy #MediaMonday! Today we are welcoming Jason Sillman back to the Valley as he has accepted a position as a senior content producer with AZ Family.

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#MediaMonday – Janet Perez

#MediaMonday – Janet Perez

 |  Nov 30, 2020

Happy #MediaMonday! Today's feature comes from Janet Perez who we last profiled back in 2017. Since then, she has dyed her hair and is now the editor of Queen Creek Independent and Florence Independent. Learn what else she has been up to since her last feature.

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#MediaMonday – Ian Schwartz

#MediaMonday – Ian Schwartz

 |  Nov 23, 2020

Happy Media Monday! Today's feature comes from Ian Schwartz, the morning meteorologist with CBS 5/ 3 TV. Learn more about him in today's post.

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#MediaMonday – Danielle Williams

#MediaMonday – Danielle Williams

 |  Nov 16, 2020

It's #MediaMonday! Today's feature comes from Danielle Williams - or as most of you know her - Diva Danielle who is the current host of Community Link AZ. Get to know more about her!

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I’ll Take Iconic Communicator in 2020, Alex

I’ll Take Iconic Communicator in 2020, Alex

 |  Nov 11, 2020

Jeopardy host, Alex Trebek had a legacy for helping people perform at their best. Alison encourages us to live out his legacy. Read more...

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#MediaMonday – Angela Gonzales

#MediaMonday – Angela Gonzales

 |  Nov 2, 2020

Happy #MediaMonday! Today's feature comes from Angela Gonzales who has been with the Phoenix Business Journal for more than 30 years! Click the link to learn more about her.

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#MediaMonday – Lynette Carrington

#MediaMonday – Lynette Carrington

 |  Oct 26, 2020

Today’s #MediaMonday is an encore, sharing an exciting update on past profile and friend Lynette Carrington. You won’t want to miss it!

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