Author Archives: Alison Bailin

#MediaMonday – Briana Whitney

#MediaMonday – Briana Whitney

 |  July 10, 2023

Briana Whitney is the creator and host of True Crime Arizona for AZ Family, which consists of a podcast, TV specials, documentaries, and case investigations. Meet Briana and learn more about her beat and programs in our latest #MediaMonday feature. Check it out!

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What Have We Learned From Abbie?

What Have We Learned From Abbie?

 |  June 28, 2023

Happy Anniversary, Abbie! In honor of Abbie Fink's milestone 30th anniversary at HMA Public Relations, the team is sharing the valuable lessons we have learned from her in this blog post from Alison Bailin.

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What Is the State of the Media in 2023?

What Is the State of the Media in 2023?

 |  June 16, 2023

Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.

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Why Do Brands Need Internal Communications?

Why Do Brands Need Internal Communications?

 |  June 9, 2023

Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.

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Are You Choosing Quality or Quantity?

Are You Choosing Quality or Quantity?

 |  June 2, 2023

With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!

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Is the Investment in Niche Advertising Worth It?

Is the Investment in Niche Advertising Worth It?

 |  May 26, 2023

In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.

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What Can Businesses Learn From Inside the NBA?

What Can Businesses Learn From Inside the NBA?

 |  May 19, 2023

While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.

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#MediaMonday – Veronica Leon

#MediaMonday – Veronica Leon

 |  May 8, 2023

Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!

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How Do I Fight Burnout in Public Relations?

How Do I Fight Burnout in Public Relations?

 |  May 3, 2023

If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.

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#MediaMonday – Kelly Gannon

#MediaMonday – Kelly Gannon

 |  Apr 24, 2023

Kelly Gannon, a producer for Arizona’s Family, is the latest feature in HMA's #MediaMonday series! Hear Kelly's story and discover fun facts on her in this blog post. Check it out!

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#MediaMonday – MacKenzie Brower

#MediaMonday – MacKenzie Brower

 |  Apr 17, 2023

Today’s #MediaMonday comes to us from MacKenzie Brower, a reporter for Independent Newsmedia with a focus on the Northeast Valley and Paradise Valley. Meet MacKenzie in this feature!

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Why Are Pauses Important During an Interview?

Why Are Pauses Important During an Interview?

 |  Apr 14, 2023

Two of the three “villains” in the recent Vanderpump Rules scandal have broken their silences in the past week. Alison Bailin is sharing more on their podcast and TV appearances and discussing how these interviews highlight the importance of media training. Read more!

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