Author Archives: Alison Bailin
What is a Trusted Advisor?
Alison Bailin | Aug 10, 2023
The best public relations professionals are trusted advisors, both to the organizations and the people within them. Read more on this connection and how we can communicate your brand to the world in the latest blog post from Alison Bailin.
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#MediaMonday – Adriana Desiderio
Alison Bailin | July 31, 2023
The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!
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Is Word-Of-Mouth Marketing Still Effective?
Alison Bailin | July 26, 2023
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
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#MediaMonday – Melissa Larsen
Alison Bailin | July 17, 2023
More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.
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#MediaMonday – Briana Whitney
Alison Bailin | July 10, 2023
Briana Whitney is the creator and host of True Crime Arizona for AZ Family, which consists of a podcast, TV specials, documentaries, and case investigations. Meet Briana and learn more about her beat and programs in our latest #MediaMonday feature. Check it out!
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What Have We Learned From Abbie?
Alison Bailin | June 28, 2023
Happy Anniversary, Abbie! In honor of Abbie Fink's milestone 30th anniversary at HMA Public Relations, the team is sharing the valuable lessons we have learned from her in this blog post from Alison Bailin.
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What Is the State of the Media in 2023?
Alison Bailin | June 16, 2023
Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.
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Why Do Brands Need Internal Communications?
Alison Bailin | June 9, 2023
Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.
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Are You Choosing Quality or Quantity?
Alison Bailin | June 2, 2023
With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!
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Is the Investment in Niche Advertising Worth It?
Alison Bailin | May 26, 2023
In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.
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What Can Businesses Learn From Inside the NBA?
Alison Bailin | May 19, 2023
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
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#MediaMonday – Veronica Leon
Alison Bailin | May 8, 2023
Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!
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