Author Archives: Alison Bailin

Does Color Matter in Communications?

Does Color Matter in Communications?

 |  Dec 15, 2021

Pantone has announced the 2022 color of the year. Read more from Alison Bailin on "Very Peri" and why color matters in communications.

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What is the Word of 2021?

What is the Word of 2021?

 |  Dec 10, 2021

The official word of 2021 has been named. Find out the word and what it means with Alison Bailin.

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What Should You Look for in a Public Relations Agency?

What Should You Look for in a Public Relations Agency?

 |  Nov 30, 2021

Seeking out a PR agency to work with your business? Find out the questions you should be asking with Alison Bailin.

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What is Story Hunting?

What is Story Hunting?

 |  Nov 23, 2021

After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.

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#MediaMonday – Audrey Jensen

#MediaMonday – Audrey Jensen

 |  Nov 15, 2021

Happy #MediaMonday! Today's feature comes from Audrey Jensen, a real estate reporter at the Phoenix Business Journal. Learn more about her and how she got her start in writing!

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How to Be a Better Sponge

How to Be a Better Sponge

 |  Nov 5, 2021

Being a sponge means soaking in knowledge about everything from current events to fun facts. Read more from Alison Bailin on how to become a better sponge in your everyday life!

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#MediaMonday – Rudy Rivas

#MediaMonday – Rudy Rivas

 |  Nov 1, 2021

Happy #MediaMonday! Today's feature comes from Rudy Rivas, the managing editor for Arizona's Family. Get to know him!

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#MediaMonday – Rebecca L. Rhoades

#MediaMonday – Rebecca L. Rhoades

 |  Oct 25, 2021

It's #MediaMonday! Today's feature comes from the Senior Editor at AZ Big Media, Rebecca Rhoades. Learn more about her!

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What is Jargon?

What is Jargon?

 |  Oct 22, 2021

When you use jargon to people outside of your industry, it can sound like an alien language. Learn how you can avoid this with Alison Bailin.

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#MediaMonday – Kate Reed

#MediaMonday – Kate Reed

 |  Oct 11, 2021

Happy #MediaMonday! Today's feature comes from Kate Reed, the publisher of Raising Arizona Kids. Learn more about her and her unique journey into the publishing world!

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What’s New in News Releases?

What’s New in News Releases?

 |  Oct 7, 2021

Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.

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#MediaMonday – Tom Scanlon

#MediaMonday – Tom Scanlon

 |  Sep 27, 2021

It's #MediaMonday! Today's feature comes from Tom Scanlon, managing editor at the Mesa Tribune. He also recently founded HARK Valley, a Facebook Bulletin newsletter. Learn more about him!

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