Author Archives: Alison Bailin

#MediaMonday – Amanda Herrera

#MediaMonday – Amanda Herrera

 |  Apr 3, 2023

Happy #MediaMonday! This feature comes to us from Amanda Herrera, segment producer for AZ Family's Good Morning Arizona. Find out more on Amanda and her program in this blog post!

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How Do I Effectively Celebrate a Brand Milestone (Part Two)?

How Do I Effectively Celebrate a Brand Milestone (Part Two)?

 |  Mar 31, 2023

With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.

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#MediaMonday – Colton Krolak

#MediaMonday – Colton Krolak

 |  Mar 20, 2023

It's time for another #MediaMonday feature! The latest comes to us from Colton Krolak, a reporter for KTAR FM. Learn more on how he got his start in the media, the type of story pitches he is looking for and fun facts in this post.

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How Do I Write a Compelling Bio?

How Do I Write a Compelling Bio?

 |  Mar 16, 2023

Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!

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How Do I Become Excellent at Public Relations?

How Do I Become Excellent at Public Relations?

 |  Mar 8, 2023

Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!

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#MediaMonday – Darren Tackett   

#MediaMonday – Darren Tackett   

 |  Feb 27, 2023

It's time for another #MediaMonday! This feature comes to us from Darren Tackett, the co-owner of the newly launched Scottsdale.com. Meet Darren in this post!

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Is Your Media Database a Dud?

Is Your Media Database a Dud?

 |  Feb 24, 2023

Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!

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Do I Still Need a Headshot?

Do I Still Need a Headshot?

 |  Feb 8, 2023

In the age of instant images and social media, headshots need to evolve with the times. Read recommendations for headshots of your leadership and spokespeople in this blog post from Alison Bailin.

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Do Your Visuals Match Your Brand?

Do Your Visuals Match Your Brand?

 |  Jan 31, 2023

When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin.

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Does Your Brand Need a Refresh?

Does Your Brand Need a Refresh?

 |  Jan 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

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#MediaMonday – Steve Stockmar

#MediaMonday – Steve Stockmar

 |  Jan 9, 2023

It's time for another #MediaMonday feature! This one comes to us from Steve Stockmar, editor of the Glendale Independent and Valley arts & culture editor for YourValley.net. Meet Steve and hear more about his outlet in this post.

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The Power of Surprise

The Power of Surprise

 |  Dec 20, 2022

Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!

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