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HMA Public Relations’ Abbie S. Fink Named to PRSA’s Inaugural Women of Impact Awards
Karen Crabtree | Aug 10, 2026
We’re proud to share that Abbie S. Fink, President of HMA Public Relations, has been recognized with an Award of Commendation for Agency Leader as part of Public Relations Society of America’s inaugural Women of Impact Awards. PRSA, the nation’s leading professional organization for the communications community, honored 33 women whose leadership, innovation and influence […]
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What Alaska Can Teach Us About Public Relations
Alison Bailin | July 30, 2026
Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska. Read what each stop taught her about flexibility, collaboration and keeping communications human. Check out this blog post!
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Why Media Training Isn’t Just for the Person Holding the Mic
Alison Bailin | June 1, 2026
Think media training is only for a spokesperson? The skills you learn can make you a better presenter, networker, leader and communicator. Alison Bailin explains why media training benefits far more than just those talking to reporters in this blog post.
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In an AI-Driven World, Trust May Become a Brand’s Biggest Competitive Advantage
Abbie Fink | May 28, 2026
AI can generate content in seconds, but building trust still takes our intention and human understanding. Abbie Fink examines insights from PRGN’s 2026 Influence Insights survey and why communications professionals remain critical to helping brands connect authentically with their audiences in this blog post.
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Doing Good Is Good PR
Justin Liggin | Apr 30, 2026
Giving back does more than impact communities, it shapes how your organization is seen and remembered. Justin Liggin shares real local examples of giving in action and how intentional community relations can strengthen your PR efforts, create meaningful stories and build long-term credibility. Read more!
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PR Lessons from Survivor
Alison Bailin | Feb 25, 2026
Fifty seasons later, Survivor is still delivering blindsides, unforgettable TV moments and yes, some surprisingly sharp PR strategy insights. As the milestone season begins, Alison Bailin shares the communications lessons every brand can take from the show in this blog post.
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Donuts Still Matter: Why the Human Touch Eclipses AI in PR
Abbie Fink | Feb 18, 2026
AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” and why the human touch is still the most powerful tool we have in public relations in this blog post.
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What SeaWorld Orlando Taught Me About Public Relations
Alison Bailin | Jan 29, 2026
Between beluga encounters and roller coasters, a trip to SeaWorld offered timely reminders for PR pros: cut the jargon, adjust your perspective, choose words carefully and don’t be afraid to admit when change is needed. Read more lessons from Alison Bailin in this blog post.
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What Disney World Taught Me About Public Relations
Alison Bailin | Jan 16, 2026
Disney World offers more than magic, it also has a few solid lessons in public relations, too. Alison Bailin shares the park rides that offer timely takeaways in storytelling, engagement and relationship-building. Check them out in this post!
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What Universal Taught Me About Public Relations
Alison Bailin | Jan 9, 2026
Some of the greatest PR lessons aren’t found in boardrooms, they are on the ride tracks at Universal Studios. From VelociCoaster to Stardust Racers, Alison Bailin shares how four unforgettable attractions she experienced over the holidays translate into smart, practical lessons for PR pros.
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Rewriting the Narrative: Public Relations Lessons From A Christmas Carol
Justin Liggin | Dec 12, 2025
We all love a redemption story. Read what A Christmas Carol can teach us about life and effective public relations efforts, and how reputation, awareness and change play a role. Check out this blog post from Justin Liggin.
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Public Relations in 2025: What’s Changing and What Still Matters?
Justin Liggin | Sep 4, 2025
Public relations is evolving, but the essentials still matter. Learn how professionals are balancing strategy, storytelling and relationships with new tools to create impact and stay ahead, with insights from Muck Rack's latest report in this post by Justin Liggin.
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