September 20, 2018

What is a diverse and inclusive workplace?

As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis.  We talk about the […]
September 18, 2018

Instagram Finds Emily

This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May […]
September 14, 2018

When social media is really social

A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine.  One is a sports reporter […]
September 13, 2018

A Lifetime of Sports

Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer […]
September 12, 2018

The power of the micro-influencer

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies […]
September 6, 2018

A common sense approach to media relations

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it […]
September 5, 2018

What are the traits of an elite competitor?

I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches.  They got to hear first-hand about new rule changes, how […]
August 31, 2018

Can omitting key information cause a crisis?

We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to […]
August 30, 2018

Is Social Media Your Online Resume?

So you want to play college football?  You want to get hired for that plumb job?  Be warned. University of Nebraska head football coach Scott Frost […]
August 16, 2018

The Powerful Voice of Aretha Franklin

This morning, the world lost a piece of musical history – Aretha Franklin. She passed away at her home in Detroit at 76-years-old after a brave […]