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Creativity Is Just Half of the Equation

Creativity Is Just Half of the Equation

 |  May 5, 2022

When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.

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How Do I Get the Media to Read My Pitch?

How Do I Get the Media to Read My Pitch?

 |  Apr 28, 2022

When it comes to your story pitches, the subject of your email matters. Find out the best practices for writing your next subject line with Alison Bailin.

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What is a Brand Story?

What is a Brand Story?

 |  Apr 20, 2022

Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.

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And the Winner Is….

And the Winner Is….

 |  Apr 19, 2022

Award season is in full swing and Abbie Fink is sharing what to consider when developing your next award submission. Learn more!

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How To Turn a Speaking Engagement Into a New Business Opportunity

How To Turn a Speaking Engagement Into a New Business Opportunity

 |  Apr 7, 2022

Guest speaking engagements are a great chance to find potential business and showcase your skills. In today's post, Abbie Fink shares what you should consider when taking on a speaking opportunity.

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Architects Aren’t Just for Buildings

Architects Aren’t Just for Buildings

 |  Mar 30, 2022

The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!

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Are You Looking for a Job in Public Relations?

Are You Looking for a Job in Public Relations?

 |  Mar 24, 2022

Job searching in the current market has evolved with the rise of hybrid and remote work environments. Find out the best tips for securing a job in the PR field of today with Abbie Fink.

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What is the Difference Between a Publicist and PR Person?

What is the Difference Between a Publicist and PR Person?

 |  Mar 23, 2022

While PR practitioners and publicists are often mistaken as the same occupation, there are key differences between the two. Discover what sets these professions apart in today's post from Alison Bailin.

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Tactics for Your Next Campaign

Tactics for Your Next Campaign

 |  Mar 22, 2022

Embarking on your next campaign? Find out the PR tactics you should utilize in today's post from Justin Liggin.

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What Do Public Relations and Hospitality Professionals Have in Common?

What Do Public Relations and Hospitality Professionals Have in Common?

 |  Mar 18, 2022

As a PR professional and freelance travel writer, Alison Bailin has noticed that the two professions are more alike than you think. Read more!

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How To Promote Your Blog

How To Promote Your Blog

 |  Mar 15, 2022

Publishing great content is just one part of the blogging process. Find out how to promote your blog in today's post from Justin Liggin.

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The Impact of Purpose

The Impact of Purpose

 |  Feb 25, 2022

Consumers have become increasingly interested in the work that your brand or business is doing to make your workplace and the planet a better place. Read more from Justin Liggin on how your company can communicate with purpose.

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