Our Blog

What is Google Trends?

What is Google Trends?

 |  Sep 23, 2022

Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.

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Global PR Podcast Sheds Light on a Variety of Topics

Global PR Podcast Sheds Light on a Variety of Topics

 |  Sep 22, 2022

From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.

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Is Your Authenticity Showing?

Is Your Authenticity Showing?

 |  Sep 20, 2022

Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care in this post from Alison Bailin.

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That’s a Wrap…For Now

That’s a Wrap…For Now

 |  Aug 31, 2022

In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!

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In the House With…Jackie Yoder

In the House With…Jackie Yoder

 |  Aug 17, 2022

Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!

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Content Marketing Metrics to Measure

Content Marketing Metrics to Measure

 |  Aug 4, 2022

By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Find out more with Justin Liggin.

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In the House With….Melanie Green

In the House With….Melanie Green

 |  Aug 3, 2022

In this week’s episode of #CSOM, Abbie Fink and Adrian McIntyre are joined by Melanie Green, chief marketing and business development officer at Fish & Richardson, to discuss law firm marketing and how it can benefit your organization. Hear more!

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Can Marketing Communications Impact the Bottom Line?

Can Marketing Communications Impact the Bottom Line?

 |  July 28, 2022

From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.

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Emojis in PR

Emojis in PR

 |  July 27, 2022

New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.

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How Do I Amplify a Media Placement?

How Do I Amplify a Media Placement?

 |  July 14, 2022

Are you getting the most out of your secured media coverage? Find out how to amplify your placements in this blog post from Alison Bailin. Read more!

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Direct Mail Is Alive and Well

Direct Mail Is Alive and Well

 |  July 12, 2022

Cutting through the clutter to reach target audiences has become more difficult in today's world. Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy.

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Do You Offer a Seat at the Table?

Do You Offer a Seat at the Table?

 |  July 8, 2022

With a seat at the table, your public relations team can be a part of important conversations and offer strategic direction. Read more in today's post from Alison Bailin.

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