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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

 |  Jan 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

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The Power of Visual Storytelling

The Power of Visual Storytelling

 |  Jan 20, 2023

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.

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Does Your Brand Need a Refresh?

Does Your Brand Need a Refresh?

 |  Jan 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

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The Social TV Experience

The Social TV Experience

 |  Jan 18, 2023

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.

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Turns Out We Still Need Contingency Plans…Just in Case

Turns Out We Still Need Contingency Plans…Just in Case

 |  Jan 11, 2023

Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.

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What Are Some PR Predictions for 2023?

What Are Some PR Predictions for 2023?

 |  Jan 4, 2023

HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.

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Ghosts of PR Past, Present and Future

Ghosts of PR Past, Present and Future

 |  Dec 23, 2022

While still a useful tool at times, news releases have a much narrower runway than they once did. Scott Hanson is connecting this to the Dickens classic, "A Christmas Carol," in his latest blog post. Read more!

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Charitable Cheer

Charitable Cheer

 |  Dec 21, 2022

There are many ways you can give back without making sizable money donations and organizing large events. Find out how you can help in this blog post from Rayna Burgett.

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Are Award Programs Just a Vanity Play?

Are Award Programs Just a Vanity Play?

 |  Dec 9, 2022

When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.

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We Expect the Brands We Support to Support the Issues We Care About

We Expect the Brands We Support to Support the Issues We Care About

 |  Nov 17, 2022

A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!

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Making Procurement A Little More Personal

Making Procurement A Little More Personal

 |  Nov 15, 2022

While many in the PR industry have steered clear of government work due to the new business development process, government contracts have been a part of HMA clients since the '80s. Scott Hanson discusses government work and shares a recent procurement experience in this blog post.

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How Can Buyer Personas Help You?

How Can Buyer Personas Help You?

 |  Oct 18, 2022

With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.

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