Our Blog

What’s New in News Releases?

What’s New in News Releases?

 |  Oct 7, 2021

Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.

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Improving Your SEO

Improving Your SEO

 |  Oct 1, 2021

Improving your search engine optimization doesn't have to be a challenge. See the steps Marissa Baker recommends you do to improve your rankings today.

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Are You Using Infographics?

Are You Using Infographics?

 |  Sep 8, 2021

Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged. Learn more about the power of infographics with Justin Liggin.

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How to do Digital Communications like a Pro

How to do Digital Communications like a Pro

 |  Aug 6, 2021

How do you make sure that your digital communication efforts are well received? In today's post, Autumn Jarrett shares a few tips on how to be a digital communications pro.

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Why Law Firms Value Public Relations

Why Law Firms Value Public Relations

 |  Aug 3, 2021

Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.

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How to Use Pinterest for Public Relations

How to Use Pinterest for Public Relations

 |  July 9, 2021

Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.

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Is the Human Connection a Part of PR’s Future?

Is the Human Connection a Part of PR’s Future?

 |  May 25, 2021

While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.

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What Does it Take to Work in Public Relations?

What Does it Take to Work in Public Relations?

 |  May 19, 2021

Do you have what it takes to work in public relations? Read what Alison Bailin says it takes to make it in the industry.

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PR and Personal Branding

PR and Personal Branding

 |  May 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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Guest Post: What is PR?

Guest Post: What is PR?

 |  May 5, 2021

Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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Should We Be Educating Our Clients About Public Relations?

Should We Be Educating Our Clients About Public Relations?

 |  Apr 22, 2021

Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.

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