May 24, 2018
Calendar
Published by Alison Bailin at May 24, 2018 | 82 views
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What Is A Calendar Listing?

Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
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May 23, 2018
Policy
Published by Abbie S. Fink at May 23, 2018 | 505 views
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The No-Policy Policy

Like most offices, HMA Public Relations has a few rules and procedures... those that are outlined in our handbook and those that we’ve created over time.
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May 22, 2018
Tradition
Published by Scott Hanson at May 22, 2018 | 251 views
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How To Justify Tradition

The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here!
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May 18, 2018
Content Marketing
Published by Scott Hanson at May 18, 2018 | 467 views
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What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
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May 17, 2018
New Business
Published by Alison Bailin at May 17, 2018 | 375 views
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How To Win New Business

Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways.
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May 16, 2018
Royal
Published by Abbie S. Fink at May 16, 2018 | 763 views
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The Royal Treatment

Abbie has Royal Wedding fever with the approaching nuptials of Prince Harry and Meghan Markle and she plans on being one of the wedding's 3 billion viewers!
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May 10, 2018
Employee
Published by Alison Bailin at May 10, 2018 | 387 views
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Is Effective Employee Communications Possible?

Of course it is! But, it’s not as easy is sending an email or calling a meeting. Just because you say or type it does NOT […]
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May 9, 2018
Blake Lively
Published by Breanne Krager at May 9, 2018 | 349 views
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Blake Lively is an Insta Game-Changer

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this.
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May 3, 2018
Photo Caption
Published by Alison Bailin at May 3, 2018 | 405 views
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What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
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