January 16, 2018
Special Events

What Are Ceremonial Special Events?

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]
January 11, 2018
Fake News

Facebook Plans to Focus on Issues Including Fake News

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
January 10, 2018
H&M

H&M Under Fire

H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]
January 4, 2018
Case Study

A Case Study for a Case Study

A case study is a great way to present your agency in a positive light. But how can you best provide this information without overwhelming and oversharing? [Click below for more]
January 3, 2018
Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
January 2, 2018

How to Create a Signature Event

Creating a signature event that eventually becomes a tradition is no small feat.  We in the PR industry, and those who provide tourism public relations, often […]
December 21, 2017
Public Relations Professionals Love Lists

Why Do Public Relations Professionals Love Lists?

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when […]
December 19, 2017
SEO

How Can You Boost Your SEO?

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]
December 15, 2017
Micro-Influencer Marketing Services

Micro-Influencer 101 – Public Relations Connections

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]
December 14, 2017
60 Minutes

Even #60Minutes Is Sometimes on Shaky Ground

During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]