December 5, 2019

Is it a public relations issue or an institutional one?

On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more!
December 4, 2019

What can you expect from social media in 2020?

2020 is almost here! What social media trends are you looking forward to in the new year? Check out what Social Media Today is predicting.
December 3, 2019

The Value of Photos

Has the NFL forgotten the "act like you've been there before" mentality? Learn more about their unwelcome trend in the end zone.
November 26, 2019

Does your branding message ‘spark joy’?

Marie Kondo’s new e-commerce line has raised many conflicting questions about her brand which was built on the motto of “tidying up”. Follow the link to read more from Annelise about brand messaging.
November 22, 2019

#FunFactFriday – Instagram giveaways are actually worth it

Marissa loves winning free stuff - who doesn't? Check out her takeaways from the latest Instagram giveaway she entered, and won!
November 19, 2019

Getting The Correction

A recent hedge-trimming miscommunication reminds Scott that mistakes happen, but it's important to try and get it right the first time. See what happened!
November 15, 2019

What’s with the #PRfails?

In an ongoing effort to perfect her PR knowledge, Marissa stumbled upon #PRfails, where reporters expose bad habits of PR pros who have pitched them. Read more!
November 14, 2019

A Picture is Worth a Thousand Words: Using Behavioral Insights in Visual Communication

Terry Flynn and Tim Li of McMaster University wrote an article for the Institute for Public Relations about the benefits of using behavioral insights in visual communication. Read more!
November 13, 2019

What is your Inspiration?

How do you get inspired? Autumn noticed she has a routine to get to her “aha!” moment. Check out some of her tricks to find inspiration.
November 12, 2019

Insights from Influencer Report

The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!