Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places.
Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc. And more often than not, these communications pieces are written on behalf of someone else.
Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.
Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues. It has been – and continues to be -- meaningful work with tremendous significance to the tribes we have represented.