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Is Success Measurable?
Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.READ MORE
The Power of the Prompt in ChatGPT
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.READ MORE
It Really Is All About Relationships
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.READ MORE
Can Artificial Intelligence Be Used in Public Relations?
Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.READ MORE
How Do I Fight Burnout in Public Relations?
If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.READ MORE
The Value of the Informational Interview
Informational interviews are valuable whether you are just out of college or a long-time professional. Abbie Fink shares her best tips for informational interviews in this blog post. Read more!READ MORE
What is Change Communication?
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.READ MORE
How Do I Effectively Celebrate a Brand Milestone (Part Two)?
With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.READ MORE
How Do I Navigate the Ethical Landscape of PR?
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!READ MORE
Are You Celebrating Brand Milestones?
Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!READ MORE
Are You Optimizing Your News for SEO?
When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.READ MORE
How Do I Write a Compelling Bio?
Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!READ MORE