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Ethics Is Not a September Initiative
Abbie Fink | Sep 24, 2026
Awareness of ethics in public relations goes beyond just the month of September. It is year-round. With AI as a huge variable in the ethical equation, we must always commit ourselves to authenticity and transparancy.
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Why Is Curiosity an Important PR Skill?
Abbie Fink | Sep 9, 2026
Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity? Abbie S. Fink delves into why this overlooked skill is necessary in PR.
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The Questions That Stay With You
Abbie Fink | Sep 3, 2026
Inspired by her recent read, Yesteryear, Abbie S. Fink reflects on the questions the book raised about how we build our lives online and the lessons communicators can take from it about authenticity and the responsibility that comes with shaping how others see the world. Read more!
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Rhinestones, Reputation and Really Good PR
Abbie Fink | Aug 28, 2026
Dolly Parton knew exactly who she was, what she wanted to say and when not to take the bait. Abbie S. Fink reflects on the communications lessons behind a brand that was unmistakably Dolly and what business leaders can learn from the way she lived her message. Read more.
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Some advice from a not-so-traditional intern
Neda Tavassoli | Aug 27, 2026
It was time for a change. That’s not an unusual thought for, say, a woman in her late forties going through a possible mid-life crisis. After over 20 years in the mental health arena as a therapist, I had come to the end of my rope. Burned out and a tad overwhelmed, it was time […]
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#MediaMonday – Inside the 12News Newsroom
Justin Liggin | Aug 17, 2026
What does it take to help a great story make it on-air? Justin Liggin got a behind-the-scenes look at the 12News newsroom with PRSA Phoenix and is here to share a few takeaways from the team. Check out a new #MediaMonday!
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HMA Public Relations’ Abbie S. Fink Named to PRSA’s Inaugural Women of Impact Awards
Karen Crabtree | Aug 10, 2026
We’re proud to share that Abbie S. Fink, President of HMA Public Relations, has been recognized with an Award of Commendation for Agency Leader as part of Public Relations Society of America’s inaugural Women of Impact Awards. PRSA, the nation’s leading professional organization for the communications community, honored 33 women whose leadership, innovation and influence […]
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What Alaska Can Teach Us About Public Relations
Alison Bailin | July 30, 2026
Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska. Read what each stop taught her about flexibility, collaboration and keeping communications human. Check out this blog post!
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Why Media Training Isn’t Just for the Person Holding the Mic
Alison Bailin | June 1, 2026
Think media training is only for a spokesperson? The skills you learn can make you a better presenter, networker, leader and communicator. Alison Bailin explains why media training benefits far more than just those talking to reporters in this blog post.
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In an AI-Driven World, Trust May Become a Brand’s Biggest Competitive Advantage
Abbie Fink | May 28, 2026
AI can generate content in seconds, but building trust still takes our intention and human understanding. Abbie Fink examines insights from PRGN’s 2026 Influence Insights survey and why communications professionals remain critical to helping brands connect authentically with their audiences in this blog post.
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Doing Good Is Good PR
Justin Liggin | Apr 30, 2026
Giving back does more than impact communities, it shapes how your organization is seen and remembered. Justin Liggin shares real local examples of giving in action and how intentional community relations can strengthen your PR efforts, create meaningful stories and build long-term credibility. Read more!
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PR Lessons from Survivor
Alison Bailin | Feb 25, 2026
Fifty seasons later, Survivor is still delivering blindsides, unforgettable TV moments and yes, some surprisingly sharp PR strategy insights. As the milestone season begins, Alison Bailin shares the communications lessons every brand can take from the show in this blog post.
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