Our Blog

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

 |  Apr 20, 2021

Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit.  While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!

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Creating Content to Gain More Coverage

Creating Content to Gain More Coverage

 |  Mar 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]

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A Tip for Tuesday – Don’t Suck

A Tip for Tuesday – Don’t Suck

 |  Feb 2, 2021

I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […]

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You Have Permission to Fail

You Have Permission to Fail

 |  Jan 12, 2021

Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […]

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Checklist for Overcoming Writer’s Block

Checklist for Overcoming Writer’s Block

 |  Aug 25, 2020

What new rituals have you created while working from home? Marissa found she is able to focus better during her writing sessions after running through a productivity checklist. Click the link to read!

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Do you still need a resume?

Do you still need a resume?

 |  July 28, 2020

When is the last time you updated your resume? For today's #TipForTuesday, Autumn explains why it's important to keep your resume updated, even if you aren't searching for a new job. Click the link to read.

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#TipForTuesday – Sharing your story on social media

#TipForTuesday – Sharing your story on social media

 |  May 19, 2020

For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more.

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#TipForTuesday – How to pitch during a pandemic

#TipForTuesday – How to pitch during a pandemic

 |  May 12, 2020

How do you pitch during a pandemic? Marissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more.

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Are we communicating differently?

Are we communicating differently?

 |  Apr 21, 2020

COVID-19 has shifted our typical ways of communicating with stakeholders. Learn more about what to consider when communicating during this time.

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How to engage the media during COVID-19

How to engage the media during COVID-19

 |  Apr 7, 2020

As the news continues to focus on the pandemic, you may need to alter your approach to engage the media. Autumn offers a few tips to do this. Learn more!

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Have you tried Instagram’s “Stay Home” sticker?

Have you tried Instagram’s “Stay Home” sticker?

 |  Mar 24, 2020

Instagram is joining the list of social media platforms encouraging social distancing, introducing a new “stay home” sticker and story to keep its users engaged. Learn more!

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How to prepare yourself to be a virtual expert resource

How to prepare yourself to be a virtual expert resource

 |  Mar 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.

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