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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram
Autumn Jarrett | Apr 20, 2021
Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!
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Creating Content to Gain More Coverage
Marissa Baker | Mar 9, 2021
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
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A Tip for Tuesday – Don’t Suck
Alison Bailin | Feb 2, 2021
I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […]
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You Have Permission to Fail
Alison Bailin | Jan 12, 2021
Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […]
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Checklist for Overcoming Writer’s Block
Marissa Baker | Aug 25, 2020
What new rituals have you created while working from home? Marissa found she is able to focus better during her writing sessions after running through a productivity checklist. Click the link to read!
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Do you still need a resume?
Autumn Jarrett | July 28, 2020
When is the last time you updated your resume? For today's #TipForTuesday, Autumn explains why it's important to keep your resume updated, even if you aren't searching for a new job. Click the link to read.
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#TipForTuesday – Sharing your story on social media
Marissa Baker | May 19, 2020
For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more.
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#TipForTuesday – How to pitch during a pandemic
Marissa Baker | May 12, 2020
How do you pitch during a pandemic? Marissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more.
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Are we communicating differently?
Abbie Fink | Apr 21, 2020
COVID-19 has shifted our typical ways of communicating with stakeholders. Learn more about what to consider when communicating during this time.
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How to engage the media during COVID-19
Autumn Jarrett | Apr 7, 2020
As the news continues to focus on the pandemic, you may need to alter your approach to engage the media. Autumn offers a few tips to do this. Learn more!
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Have you tried Instagram’s “Stay Home” sticker?
Autumn Jarrett | Mar 24, 2020
Instagram is joining the list of social media platforms encouraging social distancing, introducing a new “stay home” sticker and story to keep its users engaged. Learn more!
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How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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