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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram
Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!
READ MORECreating Content to Gain More Coverage
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
READ MOREA Tip for Tuesday – Don’t Suck
I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […]
READ MOREYou Have Permission to Fail
Several members of our team are fans of 4th Gear Consulting, which is in the business of helping leaders grow their skills and better engage team members. From time to time, their own fearless leader Randy Hall provides a little inspiration via the business’ digital channels. A favorite of mine talks about failing, which is […]
READ MOREChecklist for Overcoming Writer’s Block
What new rituals have you created while working from home? Marissa found she is able to focus better during her writing sessions after running through a productivity checklist. Click the link to read!
READ MOREDo you still need a resume?
When is the last time you updated your resume? For today's #TipForTuesday, Autumn explains why it's important to keep your resume updated, even if you aren't searching for a new job. Click the link to read.
READ MORE#TipForTuesday – Sharing your story on social media
For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more.
READ MORE#TipForTuesday – How to pitch during a pandemic
How do you pitch during a pandemic? Marissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more.
READ MOREAre we communicating differently?
COVID-19 has shifted our typical ways of communicating with stakeholders. Learn more about what to consider when communicating during this time.
READ MOREHow to engage the media during COVID-19
As the news continues to focus on the pandemic, you may need to alter your approach to engage the media. Autumn offers a few tips to do this. Learn more!
READ MOREHave you tried Instagram’s “Stay Home” sticker?
Instagram is joining the list of social media platforms encouraging social distancing, introducing a new “stay home” sticker and story to keep its users engaged. Learn more!
READ MOREHow to prepare yourself to be a virtual expert resource
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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