Author Archives: Marissa Baker

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

 |  July 28, 2021

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker.

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You’re Hiring! Now What?

You’re Hiring! Now What?

 |  July 23, 2021

A major part of our duty in public relations is to be strategic about who we are reaching out to with what information, including when a company has job openings. Read more about the best places to share this type of news.

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How Has the Pandemic Changed the Way You Shop?

How Has the Pandemic Changed the Way You Shop?

 |  July 16, 2021

How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!

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Is Reputation a Side Effect of PR?

Is Reputation a Side Effect of PR?

 |  July 8, 2021

In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.

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Popular Social Media Trends of 2021

Popular Social Media Trends of 2021

 |  June 24, 2021

We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.

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What To Do When You’re Stuck in a Writing Rut

What To Do When You’re Stuck in a Writing Rut

 |  June 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

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Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

 |  June 2, 2021

Here at HMA, we see the value of having printed business cards.  In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.

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#FunFactFriday – Common Myths in Public Relations

#FunFactFriday – Common Myths in Public Relations

 |  May 28, 2021

Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.

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#TipForTuesday – Becoming a Product of Productivity

#TipForTuesday – Becoming a Product of Productivity

 |  May 18, 2021

After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline? 

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#TipForTuesday- Working with Micro-Influencers

#TipForTuesday- Working with Micro-Influencers

 |  May 4, 2021

Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.

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#TipForTuesday – Updating Online Presence

#TipForTuesday – Updating Online Presence

 |  Apr 27, 2021

Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.

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Social Media Campaigns Showing Authentic Humor

Social Media Campaigns Showing Authentic Humor

 |  Apr 15, 2021

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.

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