Author Archives: Marissa Baker

Social Media Campaigns Showing Authentic Humor

Social Media Campaigns Showing Authentic Humor

 |  Apr 15, 2021

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.

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Video Killed the Radio Star. Or Did it?

Video Killed the Radio Star. Or Did it?

 |  Apr 8, 2021

The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?

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#WhatisWednesday – What is the Value of Email Marketing?

#WhatisWednesday – What is the Value of Email Marketing?

 |  Mar 31, 2021

When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....

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How to Smoothly Transition Back to “Normal”

How to Smoothly Transition Back to “Normal”

 |  Mar 25, 2021

With vaccinations more readily available, we are starting to see a shift to another “new normal.” So what does this new normal look like for businesses?

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Creating Content to Gain More Coverage

Creating Content to Gain More Coverage

 |  Mar 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]

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How to Find More Creativity in your Pitch

How to Find More Creativity in your Pitch

 |  Mar 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]

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Using Inclusive Language for All Marginalized Communities

Using Inclusive Language for All Marginalized Communities

 |  Feb 23, 2021

As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail? PR Daily notes that “language that isn’t inclusive can feel harmless, or even have strong historic ties” for certain gender identities and ethnic backgrounds. Abbie suggests that using inclusive language can go further and […]

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What Does Your Community Really Think of Your Business?

What Does Your Community Really Think of Your Business?

 |  Feb 17, 2021

As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]

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The Underdog of the Super Bowl

The Underdog of the Super Bowl

 |  Feb 9, 2021

The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are  among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […]

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Digital Marketing in the Age of a Pandemic

Digital Marketing in the Age of a Pandemic

 |  Feb 4, 2021

When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer. With COVID-19 concerns still prevalent, Iterable released its outlook at the most anticipated digital marketing tactics for 2021 which […]

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#MediaMonday – Lance Hartzler

#MediaMonday – Lance Hartzler

 |  Feb 1, 2021

Today’s #MediaMonday comes from Lance Hartzler, the sports editor at the Arizona Daily Sun. While he was at NAU, Lance interned with the Arizona Daily Sun where he began reporting on local sports. Since then, he has been hired on fulltime and has recently been promoted to sports editor. Lance, time to share: I just passed my […]

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Is Influencer Marketing Just the New Celebrity Endorsement?

Is Influencer Marketing Just the New Celebrity Endorsement?

 |  Jan 26, 2021

Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]

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