Author Archives: Marissa Baker

Using Inclusive Language for All Marginalized Communities

Using Inclusive Language for All Marginalized Communities

 |  Feb 23, 2021

As communication professionals, we are responsible for keeping up to date on inclusive language. But what exactly does inclusive language entail? PR Daily notes that “language that isn’t inclusive can feel harmless, or even have strong historic ties” for certain gender identities and ethnic backgrounds. Abbie suggests that using inclusive language can go further and […]

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What Does Your Community Really Think of Your Business?

What Does Your Community Really Think of Your Business?

 |  Feb 17, 2021

As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]

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The Underdog of the Super Bowl

The Underdog of the Super Bowl

 |  Feb 9, 2021

The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are  among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […]

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Digital Marketing in the Age of a Pandemic

Digital Marketing in the Age of a Pandemic

 |  Feb 4, 2021

When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer. With COVID-19 concerns still prevalent, Iterable released its outlook at the most anticipated digital marketing tactics for 2021 which […]

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#MediaMonday – Lance Hartzler

#MediaMonday – Lance Hartzler

 |  Feb 1, 2021

Today’s #MediaMonday comes from Lance Hartzler, the sports editor at the Arizona Daily Sun. While he was at NAU, Lance interned with the Arizona Daily Sun where he began reporting on local sports. Since then, he has been hired on fulltime and has recently been promoted to sports editor. Lance, time to share: I just passed my […]

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Is Influencer Marketing Just the New Celebrity Endorsement?

Is Influencer Marketing Just the New Celebrity Endorsement?

 |  Jan 26, 2021

Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]

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Today We Welcome a New President – It is Inauguration Day

Today We Welcome a New President – It is Inauguration Day

 |  Jan 20, 2021

At around 10 a.m. local time, Joe R. Biden, Jr. will be sworn in as President by the Chief Justice of the United States Supreme Court by citing the 35-word oath of office. To recognize this time-honored tradition, here are a few facts about this historical day: Prior to 1933, the Constitution of the United […]

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Social Media Updates That Can Help Your Business

Social Media Updates That Can Help Your Business

 |  Dec 2, 2020

How long have you been on social media? Many platforms have added recent updates that include story and shopping features.

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Building a Brand with Trust

Building a Brand with Trust

 |  Nov 17, 2020

Do your consumers trust your brand? Now more than ever consumers want to make purchases from brand that support other brands.

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Diversity in Facebook’s Accelerator Program

Diversity in Facebook’s Accelerator Program

 |  Nov 10, 2020

Facebook is supporting journalism through its new accelerator program by encouraging minorities to pursue journalism. Read more about the program here...

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Merriam-Webster Trending Election Terms

Merriam-Webster Trending Election Terms

 |  Nov 6, 2020

"Patience" is Marissa's word of the day after seeing the Merriam-Webster Dictionary's trending searching during the election. Read more...

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The New York Times encourages votes in a unique way

The New York Times encourages votes in a unique way

 |  Oct 29, 2020

Many companies are encouraging consumers to go out and vote. The New York Times does this in a unique way through social media. Read more...

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