Author Archives: Marissa Baker
Ways to Improve your PR Plan
Marissa Baker | Aug 5, 2021
Before you start driving, you must know your destination in order to get to the right place. You might check a map and do a little research about the destination before setting out. The same is true when it comes to your PR strategy. Read more!
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#WhatisWednesday – How to Get the Most Out of Your Media Coverage
Marissa Baker | July 28, 2021
Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker.
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You’re Hiring! Now What?
Marissa Baker | July 23, 2021
A major part of our duty in public relations is to be strategic about who we are reaching out to with what information, including when a company has job openings. Read more about the best places to share this type of news.
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How Has the Pandemic Changed the Way You Shop?
Marissa Baker | July 16, 2021
How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!
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Is Reputation a Side Effect of PR?
Marissa Baker | July 8, 2021
In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.
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Popular Social Media Trends of 2021
Marissa Baker | June 24, 2021
We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.
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What To Do When You’re Stuck in a Writing Rut
Marissa Baker | June 11, 2021
As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?
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Are Business Cards Still Relevant?
Marissa Baker | June 2, 2021
Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.
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#FunFactFriday – Common Myths in Public Relations
Marissa Baker | May 28, 2021
Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.
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#TipForTuesday – Becoming a Product of Productivity
Marissa Baker | May 18, 2021
After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline?
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#TipForTuesday- Working with Micro-Influencers
Marissa Baker | May 4, 2021
Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.
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#TipForTuesday – Updating Online Presence
Marissa Baker | Apr 27, 2021
Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.
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