Author Archives: Marissa Baker

What To Do When You’re Stuck in a Writing Rut

What To Do When You’re Stuck in a Writing Rut

 |  June 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

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Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

 |  June 2, 2021

Here at HMA, we see the value of having printed business cards.  In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.

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#FunFactFriday – Common Myths in Public Relations

#FunFactFriday – Common Myths in Public Relations

 |  May 28, 2021

Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.

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#TipForTuesday – Becoming a Product of Productivity

#TipForTuesday – Becoming a Product of Productivity

 |  May 18, 2021

After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline? 

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#TipForTuesday- Working with Micro-Influencers

#TipForTuesday- Working with Micro-Influencers

 |  May 4, 2021

Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.

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#TipForTuesday – Updating Online Presence

#TipForTuesday – Updating Online Presence

 |  Apr 27, 2021

Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.

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Social Media Campaigns Showing Authentic Humor

Social Media Campaigns Showing Authentic Humor

 |  Apr 15, 2021

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.

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Video Killed the Radio Star. Or Did it?

Video Killed the Radio Star. Or Did it?

 |  Apr 8, 2021

The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?

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#WhatisWednesday – What is the Value of Email Marketing?

#WhatisWednesday – What is the Value of Email Marketing?

 |  Mar 31, 2021

When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....

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How to Smoothly Transition Back to “Normal”

How to Smoothly Transition Back to “Normal”

 |  Mar 25, 2021

With vaccinations more readily available, we are starting to see a shift to another “new normal.” So what does this new normal look like for businesses?

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Creating Content to Gain More Coverage

Creating Content to Gain More Coverage

 |  Mar 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]

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How to Find More Creativity in your Pitch

How to Find More Creativity in your Pitch

 |  Mar 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]

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