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AI Is Making Content Easier. That Doesn’t Mean Brand Influence Is Easier.
The latest PRGN Influence Insights survey reveals a growing challenge for brands: standing out in an overcrowded, AI-driven content landscape. While AI can improve efficiency, trust, strategy and authenticity still require human judgment. In this blog post, Abbie Fink shares the survey findings and explains why influence still depends on people.
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Donuts Still Matter: Why the Human Touch Eclipses AI in PR
AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” and why the human touch is still the most powerful tool we have in public relations in this blog post.
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Juneteenth 2025
June 19 is Juneteenth, a day honoring Black freedom, resilience, and joy. Learn more and check out resources about the day in this post. In observance of Juneteenth, HMA will be closed on Thursday, June 19. We will resume regular business hours on Friday, June 20.
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There Is News Everywhere You Travel…and So Are Starbucks
This week, Abbie Fink is on the ground in Mexico City for the Public Relations Global Network conference, where members will come together and topics like AI, crisis comms, and ethics are front and center. Abbie shares more on the conference kickoff and experience in this post.
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A Global Look at Brand Influence Trends
Get the latest insights on global brand influence with findings from the PRGN Influence Insights survey. In this blog post, Justin Liggin shares impactful strategies and tips from the survey for brand success.
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The Faces and Places of PRGN
Meet the key people and markets from across the globe with our partners at the Public Relations Global Network. Abbie Fink shares more on a recent PRGN blog series that is helping businesses expand in new places. Read more!
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What Makes Excellent Client Service?
Find out more about the factors of excellent client service as Justin Liggin shares what he learned from a recent webinar hosted by PRGN partner Novitas Communications. Read more in this blog post!
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#MediaMonday – Hannah Lutz
It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.
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What Do Global Communications Experts Predict in 2024?
It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more. Take a look!
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Thinking Outside the Traditional PR Box
Utilizing the expertise of professional partners in your client services team can enhance the value of PR agencies and businesses alike. Rayna Burgett discusses bringing new resources into your business and shares how the Public Relations Global Network helps HMA think outside of the traditional PR box. Find out more!
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Why Experience Counts More Than How Long Something Takes
Experience counts! Discover why some are saying goodbye to hourly billing and taking a different approach that emphasizes the value of our work in this blog post from Abbie Fink following a recent webinar hosted by Public Relations Global Network. Read more!
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Snow-Skiing in July? The Importance of Communicating Year-Round
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
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