Our Blog

Generational Marketing – Millennials vs. Gen Z

Generational Marketing – Millennials vs. Gen Z

 |  June 30, 2021

With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.

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Is the Human Connection a Part of PR’s Future?

Is the Human Connection a Part of PR’s Future?

 |  May 25, 2021

While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.

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What is Your Brand’s Purpose?

What is Your Brand’s Purpose?

 |  May 11, 2021

Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.

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What is the Difference Between Local and National Public Relations?

What is the Difference Between Local and National Public Relations?

 |  Apr 6, 2021

Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support.  The answer is yes.  But, they’ll usually go on to say, you are a Phoenix-based public relations agency.  Also, yes.  We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.

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Will Old Fashioned Media Relations Ever Return?

Will Old Fashioned Media Relations Ever Return?

 |  Mar 19, 2021

Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage.

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Unmatched Resources of a PR Network

Unmatched Resources of a PR Network

 |  Oct 27, 2020

Collaboration among agencies allows for unmatched resources for a client. Follow the link to read about how PRGN agencies are collaborating.

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Energy is Reciprocal

Energy is Reciprocal

 |  Oct 23, 2020

Leaders use their energy and influence to get the most of their teams. Ken Jacobs shared great info with PRGN members on leadership. Read more from Abbie!

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Thanks A Billion

Thanks A Billion

 |  June 10, 2020

How do you show gratitude? Our new PRGN partner, Ghidotti Communications and therapist Ken Clark challenge us to give gratitude by saying, "thank you" a billion times. Click the link for a few suggestions on how to show your thanks.

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The Week That Wasn’t

The Week That Wasn’t

 |  May 13, 2020

HMA Public Relations had many plans for this week including celebrating 40 years in business and hosting the semi-annual meeting for the Public Relations Global Network. Click the link to take a look at what this week could have been and why we look forward to gathering together once again.

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How PRGN Got Started

How PRGN Got Started

 |  Jan 21, 2020

HMA is one of the founding member agencies of the Public Relations Global Network, one of the world’s top international networks of leading independent public relations agencies. Learn more about its history!

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Other Words for Public Relations

Other Words for Public Relations

 |  Oct 30, 2019

Defining public relations is tough, even by the professional communicators who work in the industry. Check out how Alison defines PR!

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Walk-up Music

Walk-up Music

 |  June 27, 2019

PR is all about connecting with people, and one way MLB players connect with their fans is through walk-up music. Check out our walk-up songs.

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