Our Blog

Observing Integrity

Observing Integrity

 |  Oct 11, 2022

With the 2022 PRGN Asia Summit beginning this week in Singapore, we are sharing a blog post from Boh-Tiong Yap, chairman of PRGN member agency and host for the summit, Mileage Communications. Read more as he discusses the importance of integrity.

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Brands Must Invest in Marketing Momentum

Brands Must Invest in Marketing Momentum

 |  Oct 5, 2022

Brands need marketing momentum to get through economic downturns, but convincing C-suite leaders to make the investment isn't always easy. Amanda Hill of PRGN partner agency Three Box Strategic Communications shares how to pitch PR to leadership in this post. Read more!

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Global PR Podcast Sheds Light on a Variety of Topics

Global PR Podcast Sheds Light on a Variety of Topics

 |  Sep 22, 2022

From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.

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Phoenix is Center of PR Universe

Phoenix is Center of PR Universe

 |  May 17, 2022

With PRGN and PRSA coming to Arizona, the Valley has become the center of the PR universe. Find out more on these events and how HMA has played an influential role in making it all happen with Scott Hanson.

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Crafting the Keynote Speech

Crafting the Keynote Speech

 |  May 13, 2022

Public Relations Global Network (PRGN), of which HMA Public Relations is a founding member, is celebrating its 30th anniversary. In today's post, Erin Reese of ROOP & CO. shares more on how to prepare a CEO for a keynote speech.

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Sustainability as a Business Approach

Sustainability as a Business Approach

 |  May 12, 2022

With the Public Relations Global Network’s (PRGN) semi-annual meetings being held in Scottsdale this week, we are sharing expertise from some of our partner agencies. Find out more on how sustainability can create long-term value for your company in today's post from Mark Paterson of Currie.

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Collaboration, Best Practices Are Benefits of the PRGN Network

Collaboration, Best Practices Are Benefits of the PRGN Network

 |  May 11, 2022

Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more. Tune into the latest episode of #CSOM as Abbie Fink shares more on the history of PRGN and its benefits with Adrian McIntyre as the organization celebrates its 30th anniversary this week in Arizona.

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Social Giving – How Should Corporations Approach It?

Social Giving – How Should Corporations Approach It?

 |  Jan 11, 2022

Community relations efforts are an important part of PR efforts. Find out how corporations can approach social giving diligently with Scott Hanson and a PRGN affiliate in today's post.

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Phoenix Rises Again

Phoenix Rises Again

 |  Nov 11, 2021

Phoenix has given rise to an international network of independently owned public relations firms that still stands today. Read more from Scott Hanson.

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Generational Marketing – Millennials vs. Gen Z

Generational Marketing – Millennials vs. Gen Z

 |  June 30, 2021

With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.

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Is the Human Connection a Part of PR’s Future?

Is the Human Connection a Part of PR’s Future?

 |  May 25, 2021

While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.

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What is Your Brand’s Purpose?

What is Your Brand’s Purpose?

 |  May 11, 2021

Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.

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