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Brands Must Invest in Marketing Momentum
Scott Hanson | Oct 5, 2022
Brands need marketing momentum to get through economic downturns, but convincing C-suite leaders to make the investment isn't always easy. Amanda Hill of PRGN partner agency Three Box Strategic Communications shares how to pitch PR to leadership in this post. Read more!
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Global PR Podcast Sheds Light on a Variety of Topics
Abbie Fink | Sep 22, 2022
From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.
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Phoenix is Center of PR Universe
Scott Hanson | May 17, 2022
With PRGN and PRSA coming to Arizona, the Valley has become the center of the PR universe. Find out more on these events and how HMA has played an influential role in making it all happen with Scott Hanson.
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Crafting the Keynote Speech
Scott Hanson | May 13, 2022
Public Relations Global Network (PRGN), of which HMA Public Relations is a founding member, is celebrating its 30th anniversary. In today's post, Erin Reese of ROOP & CO. shares more on how to prepare a CEO for a keynote speech.
READ MORESustainability as a Business Approach
Scott Hanson | May 12, 2022
With the Public Relations Global Network’s (PRGN) semi-annual meetings being held in Scottsdale this week, we are sharing expertise from some of our partner agencies. Find out more on how sustainability can create long-term value for your company in today's post from Mark Paterson of Currie.
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Collaboration, Best Practices Are Benefits of the PRGN Network
Abbie Fink | May 11, 2022
Agency networks like PRGN allow members to work together, collaborate on new business, share clients and more. Tune into the latest episode of #CSOM as Abbie Fink shares more on the history of PRGN and its benefits with Adrian McIntyre as the organization celebrates its 30th anniversary this week in Arizona.
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Social Giving – How Should Corporations Approach It?
Scott Hanson | Jan 11, 2022
Community relations efforts are an important part of PR efforts. Find out how corporations can approach social giving diligently with Scott Hanson and a PRGN affiliate in today's post.
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Phoenix Rises Again
Scott Hanson | Nov 11, 2021
Phoenix has given rise to an international network of independently owned public relations firms that still stands today. Read more from Scott Hanson.
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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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Is the Human Connection a Part of PR’s Future?
Scott Hanson | May 25, 2021
While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.
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What is Your Brand’s Purpose?
Abbie Fink | May 11, 2021
Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.
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What is the Difference Between Local and National Public Relations?
Abbie Fink | Apr 6, 2021
Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support. The answer is yes. But, they’ll usually go on to say, you are a Phoenix-based public relations agency. Also, yes. We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.
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