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How to Maximize Instagram

How to Maximize Instagram

 |  Jan 22, 2021

As we all know, Instagram is one of the most popular and fastest-growing social media platforms. According to Agility PR, 90 percent of Instagram users follow at least one business and that more than a billion people not only use the app monthly, but 60 percent of users log in daily. More than half of […]

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Switch Up Your Social Media with Video Posts

Switch Up Your Social Media with Video Posts

 |  Jan 15, 2021

If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]

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Should your CEO be on social media?

Should your CEO be on social media?

 |  Jan 13, 2021

With most of our client engagements, we provide c-suite communications strategies.  Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence.   And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]

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Reaching Gen Z in 2021

Reaching Gen Z in 2021

 |  Jan 8, 2021

With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]

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How to Refresh your Social Media Presence in the New Year

How to Refresh your Social Media Presence in the New Year

 |  Jan 5, 2021

After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]

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Social Media Updates That Can Help Your Business

Social Media Updates That Can Help Your Business

 |  Dec 2, 2020

How long have you been on social media? Many platforms have added recent updates that include story and shopping features.

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Diversity in Facebook’s Accelerator Program

Diversity in Facebook’s Accelerator Program

 |  Nov 10, 2020

Facebook is supporting journalism through its new accelerator program by encouraging minorities to pursue journalism. Read more about the program here...

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The New York Times encourages votes in a unique way

The New York Times encourages votes in a unique way

 |  Oct 29, 2020

Many companies are encouraging consumers to go out and vote. The New York Times does this in a unique way through social media. Read more...

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Social Media Takes What We Give It

Social Media Takes What We Give It

 |  Aug 11, 2020

Tik Tok goes the clock! Due to privacy concerns, the popular video app Tik Tok might not be around for much longer. Does this mean that using Tik Tok is an invasion of privacy? Just like with any other social media platform, Scott thinks that the information you voluntarily share online doesn't pose a privacy concern. Click the link to read more.

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Merriam-Webster Takes on 30-Day Challenge

Merriam-Webster Takes on 30-Day Challenge

 |  May 22, 2020

Have you seen the 30-day challenges on social media? Merriam-Webster has hopped on the trend to help expand your vocabulary. Click the link to read more!

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#TipForTuesday – Sharing your story on social media

#TipForTuesday – Sharing your story on social media

 |  May 19, 2020

For today's #TipForTuesday, Marissa shares her insights on how to create engaging posts for your social media stories. Click the link to learn more.

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How are influencers adjusting content amid COVID-19?

How are influencers adjusting content amid COVID-19?

 |  Apr 28, 2020

Given COVID-19, many people are spending more time on their phones. This gives influencers a chance to create a deeper connection with their followers. Read more...

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