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How Social Media News Consumption Impacts PR Strategy
Justin Liggin | Sep 20, 2024
Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.
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Why Real Followers and Reviews Matter
Justin Liggin | Sep 5, 2024
Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.
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It’s Just Common Sense, We Need To Protect Our Kids Online
Abbie Fink | Mar 14, 2024
After attending a recent presentation from Jim Steyer, founder and CEO of Common Sense Media, Abbie Fink shares insights on shaping a safer digital world for kids and families amidst the rise of artificial intelligence. Learn about the Common Sense AI Principles and how they can help in her latest blog post.
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What is User-Generated Content?
Justin Liggin | Jan 4, 2024
Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.
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How AI Is Changing Our Navigation
Justin Liggin | Nov 17, 2023
AI is reshaping our navigation experience on the Google Maps platform with new features introduced that use visual results, augmented reality and more to streamline the user experience. Learn more in this post from Justin Liggin.
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LinkedIn Is Still My Go-to for Business Connections
Abbie Fink | Nov 16, 2023
Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!
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How Social Media Can Benefit Your Event
Justin Liggin | Nov 14, 2023
Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.
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Why Create Content With Easter Eggs?
Alison Bailin | Oct 20, 2023
Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!
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Are Social Media Platforms Liable?
Scott Hanson | Sep 15, 2023
600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.
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What Are the Keys to Visual Marketing?
Justin Liggin | Aug 22, 2023
From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!
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What is Threads?
Justin Liggin | July 6, 2023
Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.
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What Does Verification Mean on Social Media?
Justin Liggin | June 1, 2023
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.
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