Our Blog

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

 |  Apr 20, 2021

Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit.  While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!

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Communicating Your Reopening

Communicating Your Reopening

 |  Apr 16, 2021

As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.

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Social Media Campaigns Showing Authentic Humor

Social Media Campaigns Showing Authentic Humor

 |  Apr 15, 2021

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.

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Why You Should Join Clubhouse

Why You Should Join Clubhouse

 |  Apr 9, 2021

Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.

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The Importance of Personalization

The Importance of Personalization

 |  Apr 2, 2021

In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?

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How to Build a Crisis Management Strategy for Social Media

How to Build a Crisis Management Strategy for Social Media

 |  Mar 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

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Why You Need an Effective Social Media Strategy

Why You Need an Effective Social Media Strategy

 |  Mar 18, 2021

At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]

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Where are my likes?

Where are my likes?

 |  Mar 4, 2021

Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]

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How Can You Communicate Sustainability?

How Can You Communicate Sustainability?

 |  Feb 26, 2021

February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]

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How to Make Your Feed Fun

How to Make Your Feed Fun

 |  Feb 19, 2021

While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]

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What Does Your Community Really Think of Your Business?

What Does Your Community Really Think of Your Business?

 |  Feb 17, 2021

As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]

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What Social Media Metrics Should You Track?

What Social Media Metrics Should You Track?

 |  Feb 5, 2021

Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts.  There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]

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