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What Does Verification Mean on Social Media?
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.READ MORE
How Does Social Media Differ from Earned Media?
Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.READ MORE
Don’t Feed the Trolls
By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.READ MORE
Can Using Social Media Become Illegal?
Social media is not going away – even if lawmakers continue trying to make it harder for some to access. Scott Hanson discusses privacy on social media, noting recent changes with state regulations on the issue. Click on today's blog post to find out more!READ MORE
Are News Organizations Departing Twitter?
Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin LigginREAD MORE
What Are Content Pillars?
By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.READ MORE
Tik Tok Ban, Will Others Follow?
Earlier this week, Arizona’s governor announced that Tik Tok is now banned from all state-owned devices citing security concerns. Read more on the ban and what this means in the latest post from Abbie Fink.READ MORE
Is Twitter Still A Journalists’ Platform?
Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.READ MORE
How Can YouTube Benefit Your Brand?
Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.READ MORE
Impressions vs. Reach vs. Engagement…What’s the Difference?
Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!READ MORE
What Should I Post on Social Media?
From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!READ MORE
From Memes to Dreams
Viral memes for brands like Popeyes and Ocean Spray have created opportunities for individuals like 18-year-old Dieunerst Colin. Read more on how he went from memes to dreams in this blog post from Justin Liggin.READ MORE