Our Blog

How Social Media News Consumption Impacts PR Strategy

How Social Media News Consumption Impacts PR Strategy

 |  Sep 20, 2024

Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.

READ MORE
Why Real Followers and Reviews Matter

Why Real Followers and Reviews Matter

 |  Sep 5, 2024

Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.

READ MORE
It’s Just Common Sense, We Need To Protect Our Kids Online

It’s Just Common Sense, We Need To Protect Our Kids Online

 |  Mar 14, 2024

After attending a recent presentation from Jim Steyer, founder and CEO of Common Sense Media, Abbie Fink shares insights on shaping a safer digital world for kids and families amidst the rise of artificial intelligence. Learn about the Common Sense AI Principles and how they can help in her latest blog post.

READ MORE
What is User-Generated Content?

What is User-Generated Content?

 |  Jan 4, 2024

Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.

READ MORE
How AI Is Changing Our Navigation

How AI Is Changing Our Navigation

 |  Nov 17, 2023

AI is reshaping our navigation experience on the Google Maps platform with new features introduced that use visual results, augmented reality and more to streamline the user experience. Learn more in this post from Justin Liggin.

READ MORE
LinkedIn Is Still My Go-to for Business Connections

LinkedIn Is Still My Go-to for Business Connections

 |  Nov 16, 2023

Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!

READ MORE
How Social Media Can Benefit Your Event

How Social Media Can Benefit Your Event

 |  Nov 14, 2023

Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.

READ MORE
Why Create Content With Easter Eggs?

Why Create Content With Easter Eggs?

 |  Oct 20, 2023

Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!

READ MORE
Are Social Media Platforms Liable?

Are Social Media Platforms Liable?

 |  Sep 15, 2023

600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.

READ MORE
What Are the Keys to Visual Marketing?

What Are the Keys to Visual Marketing?

 |  Aug 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

READ MORE
What is Threads?

What is Threads?

 |  July 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

READ MORE
What Does Verification Mean on Social Media?

What Does Verification Mean on Social Media?

 |  June 1, 2023

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

READ MORE
1 2 3 4 16 17