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What is integrity?

What is integrity?

 |  July 22, 2020

This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.

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What are the elements to a social media calendar?

What are the elements to a social media calendar?

 |  July 15, 2020

For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more...

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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#WhatisWednesday – What is a new normal?

#WhatisWednesday – What is a new normal?

 |  May 6, 2020

For today's #whatisWednesday, we're asking what is a new normal? As businesses begin to reopen how should they be communicating with their customers? Click the link to read more.

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Messaging In Sync

Messaging In Sync

 |  Apr 22, 2020

"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!

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Sports Equinox

Sports Equinox

 |  Oct 15, 2019

What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more!

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What is a Bylined Article?

What is a Bylined Article?

 |  Mar 6, 2019

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]

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What is Story Mining?

What is Story Mining?

 |  Feb 13, 2019

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]

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What are Key Messages?

What are Key Messages?

 |  Feb 6, 2019

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]

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What is the expectation economy?

What is the expectation economy?

 |  Nov 14, 2018

When we agree to pay money for something, we have certain expectations.  It could be related to the quality of the product or more importantly today, the service related to the transaction. According to TrendWatching, “The expectation economy is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long […]

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Effective Proactive Communications

Effective Proactive Communications

 |  Nov 7, 2018

HMA Public Relations recently completed a successful proactive communications project for a land developer.  We held a public town hall-type event in which relevant information from industry experts, including an economist, economic development executive, land-planning architect and the developer was shared.  The client understands how important it is to be ahead of the curve when […]

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The Public Relations of 40

The Public Relations of 40

 |  Nov 22, 2017

  Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were discussing what turning 40 feels like (I say 40 is the new 30), what we had accomplished and what we still wanted to do.  Which got me to thinking […]

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