Our Blog

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

 |  July 28, 2021

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker.

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Guest Post: What is PR?

Guest Post: What is PR?

 |  May 5, 2021

Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.

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#WhatisWednesday – What is the Value of Email Marketing?

#WhatisWednesday – What is the Value of Email Marketing?

 |  Mar 31, 2021

When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....

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What Does the Future Look Like for Event Marketing?

What Does the Future Look Like for Event Marketing?

 |  Mar 17, 2021

Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […]

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What is a copyright troll?

What is a copyright troll?

 |  Feb 24, 2021

A picture is worth a thousand words, right?  Well, what if that picture costs you thousands of dollars? Just when you think you’ve found the perfect picture to accompany your blog post or to include in your company newsletter, you see the words Images may be subject to copyright. No big deal, right?  After all, […]

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What is integrity?

What is integrity?

 |  July 22, 2020

This year Abbie made a commitment to complete five 5Ks as she has done in years past, but the pandemic has made it more challenging to keep the commitment. Follow the link to read more about how she used her integrity to fulfill her commitments.

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What are the elements to a social media calendar?

What are the elements to a social media calendar?

 |  July 15, 2020

For today's #WhatIsWednesday, we're going over the types of things we like to add to our client's social media calendars. Click the link to read more...

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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#WhatisWednesday – What is a new normal?

#WhatisWednesday – What is a new normal?

 |  May 6, 2020

For today's #whatisWednesday, we're asking what is a new normal? As businesses begin to reopen how should they be communicating with their customers? Click the link to read more.

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Messaging In Sync

Messaging In Sync

 |  Apr 22, 2020

"Stay home and wash your hands," is a phrase we now hear daily. During the COVID pandemic, many companies have reverted to the same key messaging surrounding coronavirus. Follow the link to learn more!

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Sports Equinox

Sports Equinox

 |  Oct 15, 2019

What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more!

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What is a Bylined Article?

What is a Bylined Article?

 |  Mar 6, 2019

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]

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