Are we communicating differently?
April 21, 2020
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April 23, 2020
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Photo by CJ Dayrit on Unsplash

The onset of the COVID-19 pandemic has changed many things, including how we work and from where we work.

It has also created or brought back into regular vernacular a whole new notebook of terms, rallying cries and references, such as:

  • #WFH (working from home)
  • PPE (personal protection equipment)
  • PPP (Paycheck Protection Program)
  • CARES ACT (Coronavirus Aid, Relief, and. Economic Security Act)
  • “we are in this together”
  • “stay home”
  • “social distancing”
  • “you’re on mute”
  • “wash your hands”
  • “do your part”
  • “we’ll get through this”
  • WHO (World Health Organization)

There are many more.

At the same time, another interesting trend is how messaging has – almost word-for-word and phrase-for-phrase -- become similar for SO many companies, as evidenced here on this collection of current spots you may have seen recently.

“What they said.”

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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