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What We Learned About Earned Media in 2023
Justin Liggin | Nov 22, 2023
Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!
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How Do I Promote a Survey or Data?
Alison Bailin | Oct 24, 2023
You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!
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How is a Media Win Like a TikTok Trend?
Alison Bailin | Oct 5, 2023
Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!
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#MediaMonday – Craig Fouhy
Scott Hanson | Aug 21, 2023
ABC15 Sports Director Craig Fouhy is the latest feature in our #MediaMonday series! Read more about the three-time Emmy Award winner who has been at the station for nearly 25 years in this post.
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Is Your Campaign Media Friendly?
Justin Liggin | Aug 8, 2023
Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.
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Are You Headed Down the Rabbit Hole of Media Relationships?
Abbie Fink | Aug 2, 2023
The more you know about the media, the better chance you’ll have of securing the best coverage for your clients. Rayna Burgett shares how you can go down the rabbit hole in this post. Read more!
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Why Is Understanding the Media So Important?
Abbie Fink | July 7, 2023
Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.
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What Is the State of the Media in 2023?
Alison Bailin | June 16, 2023
Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.
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Is the Daily Newspaper Still Relevant?
Abbie Fink | June 8, 2023
Is the daily newspaper still relevant? Abbie Fink answers the pertinent question and discusses the important role of the media in her latest blog post. Read more!
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What Does A Work Stoppage Mean For Newspapers?
Scott Hanson | June 7, 2023
After hundreds of journalists at 24 Gannett-owned newspapers walked off the job yesterday and Monday to protest against what it calls unfair labor practices, Scott Hanson is sharing more on the walkout of the Arizona Republic Guild and covering how the newspaper industry has changed in this blog post.
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Does A Media Clip = Success?
Abbie Fink | May 17, 2023
A media clip alone does not demonstrate the success of PR efforts. Read more on what makes a story truly successful with Rayna Burgett in this blog post.
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Is the Role of Media Relations Pros Growing?
Scott Hanson | May 10, 2023
With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.
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