Our Blog
FILTER BY CATEGORY
- ALL
- 40th Anniversary
- About the Bloggers
- Book Club
- Client Spotlight
- Crisis Communications
- Daily Dose
- Featured
- Fun Fact Friday
- HMA Public Relations
- Media Monday
- Media Relations
- Networking and Professional Development
- News of the Day
- Odd and Ends
- PR and HMA PR
- PR and Sports
- PR Observations and Preferences
- PR Toolkit
- PRGN
- PRSA
- Public Relations
- Shameless Self Promotion
- Social Media
- Tip for Tuesday
- Uncategorized
- What is...Wednesday
Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
READ MORE
HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
READ MORE
What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
READ MORE
How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
READ MORE
Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
READ MORE
PR is Alright
Scott Hanson | June 18, 2019
Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright.
READ MORE
What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
READ MORE
Big Bang Media Training
Scott Hanson | May 23, 2019
HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter. In addition, these seminars often provide on-camera […]
READ MORE
What is a media list?
Alison Bailin | Feb 26, 2019
In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]
READ MORE
Trusted News Sources
Scott Hanson | Nov 15, 2018
The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference. News literacy is more important now than ever before. Watching and getting “news” from organizations with an overt political bent will taint the news/opinion lines. A recent survey from The Hollywood Reporter and […]
READ MORE
Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
READ MORE
Rocky Mountain Emmy Awards
Scott Hanson | Sep 25, 2018
Similar to the Public Relations Society of America’s Copper Anvil awards, which recognize the best in PR programming, the Rocky Mountain Emmy Awards, presented by the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences (NATAS), showcase excellence in TV news, from writing to production, editing, reporting and more. Among this […]
READ MORE