Our Blog

How do you avoid March Media Madness?

How do you avoid March Media Madness?

 |  Mar 24, 2021

Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.

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Creating Content to Gain More Coverage

Creating Content to Gain More Coverage

 |  Mar 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]

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How to Find More Creativity in your Pitch

How to Find More Creativity in your Pitch

 |  Mar 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]

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Traffic Reports Take a Detour

Traffic Reports Take a Detour

 |  Mar 2, 2021

Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work.  At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported.  Each of the […]

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Have we seen the end of local news?

Have we seen the end of local news?

 |  Aug 5, 2020

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.

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HMA joins with other communications firms on a collaborative public health campaign effort

HMA joins with other communications firms on a collaborative public health campaign effort

 |  July 24, 2020

HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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How to prepare yourself to be a virtual expert resource

How to prepare yourself to be a virtual expert resource

 |  Mar 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.

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Why is the media important to your business?

Why is the media important to your business?

 |  Aug 23, 2019

Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.

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PR is Alright

PR is Alright

 |  June 18, 2019

Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright.

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What is Media Training?

What is Media Training?

 |  June 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.

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Big Bang Media Training

Big Bang Media Training

 |  May 23, 2019

HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them.  These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter.  In addition, these seminars often provide on-camera […]

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