Our Blog

Have we seen the end of local news?

Have we seen the end of local news?

 |  Aug 5, 2020

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.

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HMA joins with other communications firms on a collaborative public health campaign effort

HMA joins with other communications firms on a collaborative public health campaign effort

 |  July 24, 2020

HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.

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What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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How to prepare yourself to be a virtual expert resource

How to prepare yourself to be a virtual expert resource

 |  Mar 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.

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Why is the media important to your business?

Why is the media important to your business?

 |  Aug 23, 2019

Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.

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PR is Alright

PR is Alright

 |  June 18, 2019

Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright.

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What is Media Training?

What is Media Training?

 |  June 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.

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Big Bang Media Training

Big Bang Media Training

 |  May 23, 2019

HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them.  These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter.  In addition, these seminars often provide on-camera […]

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What is a media list?

What is a media list?

 |  Feb 26, 2019

In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]

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Trusted News Sources

Trusted News Sources

 |  Nov 15, 2018

The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference.  News literacy is more important now than ever before. Watching and getting “news” from organizations with an overt political bent will taint the news/opinion lines. A recent survey from The Hollywood Reporter and […]

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Eight tips to remember when pitching to the media

Eight tips to remember when pitching to the media

 |  Oct 12, 2018

It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ.  Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]

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Rocky Mountain Emmy Awards

Rocky Mountain Emmy Awards

 |  Sep 25, 2018

Similar to the Public Relations Society of America’s Copper Anvil awards, which recognize the best in PR programming, the Rocky Mountain Emmy Awards, presented by the Rocky Mountain Southwest Chapter of the National Academy of Television Arts & Sciences (NATAS), showcase excellence in TV news, from writing to production, editing, reporting and more. Among this […]

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