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Does A Media Clip = Success?
A media clip alone does not demonstrate the success of PR efforts. Read more on what makes a story truly successful with Rayna Burgett in this blog post.
READ MOREIs the Role of Media Relations Pros Growing?
With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.
READ MOREHow Long Should My Email Pitch Be?
Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.
READ MOREIs Your Media Database a Dud?
Looking to transform your media database to make meaningful connections with key media? Alison Bailin is here to share her tips on creating an effective database in this blog post. Read more!
READ MOREDon’t Spook the Media!
Don't let your pitches scare off the media this Halloween. In this blog post, Rayna Burgett shares how PR professionals can stand out with their pitching efforts and land a hit for a client. Read more!
READ MOREWho Are the 2022 Rocky Mountain Emmy Nominees?
The 2022 Rocky Mountain Emmy nominees have been announced and many of our Arizona-based colleagues and media friends are on the list. Find out more on the nominees in this post from Alison Bailin.
READ MOREDo You Have a Press Page?
If you are a brand or business that is interested in getting in the news, a press page on your website is a must. Learn more on what to include in your press page in today's post from Justin Liggin.
READ MOREWhat Do Journalists Want?
A new Cision survey is giving insight into how journalists work and what they want from the PR and communications professionals they work with. Find out more in today's post from Abbie Fink.
READ MOREHow To Give Great Media Interviews
Clarity, concision and consistency are just some of the keys to giving an effective media interview. Find out more in today's blog post from PRGN partner agency, Sound Public Relations.
READ MOREThe Rise of Paid Newsletters
Paid newsletters have grown in popularity and can provide an opportunity for your brand or business. Learn more about the trend and how it can yield success in today's post from Justin Liggin.
READ MORERocky Mountain Emmys to Induct Six to Silver Circle Society
The Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences has chosen its 2021 Silver Circle Society inductees, each of whom will be honored at the Rocky Mountain Emmys, Nov 6. Click the link to read more about the 2021 Silver Circle Society inductees!
READ MOREWhat is your Pitch Sitch?
A majority of journalist receive pitches between 9 and 11 a.m. but only a small fraction of those pitches sent through email get a response. See how Alison breaks these numbers down.
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