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In an AI-Driven World, Trust May Become a Brand’s Biggest Competitive Advantage

Abbie Fink | May 28, 2026

AI can generate content in seconds, but building trust still takes our intention and human understanding. Abbie Fink examines insights from PRGN’s 2026 Influence Insights survey and why communications professionals remain critical to helping brands connect authentically with their audiences in this blog post.

Why Communications Teams Need a Seat at the Table in AI Decisions

Abbie Fink | May 21, 2026

The rapid rise of AI is creating new efficiencies as well as new risks around authenticity, trust and governance. Informed by global findings from PRGN’s 2026 Influence Insights survey, Abbie Fink discusses why communications strategists need a seat at the table to help guide AI adoption from the start. Read more!

AI Is Making Content Easier. That Doesn’t Mean Brand Influence Is Easier.

Abbie Fink | May 14, 2026

The latest PRGN Influence Insights survey reveals a growing challenge for brands: standing out in an overcrowded, AI-driven content landscape. While AI can improve efficiency, trust, strategy and authenticity still require human judgment. In this blog post, Abbie Fink shares the survey findings and explains why influence still depends on people.

AI Is Writing Your Firm’s Future – Whether You’re Ready or Not

Abbie Fink | May 7, 2026

AI is changing how professional services firms work. But while technology can improve efficiency, clients still expect human judgment, expertise and trusted advice. In this blog post, Abbie Fink shares where AI helps, where it falls short and why thoughtful implementation matters in professional services.

AI Can Write Your News Release. It Can’t Save Your Reputation.

Abbie Fink | Apr 9, 2026

AI can help write a news release, but it can’t protect your reputation. Abbie Fink breaks down why strategic communications, not content generation, is what prevents crises and drives smart business decisions. If you’re relying on AI alone, you may be solving the wrong problem. Find out more.

We Did Something Uncomfortable Last Year (And We Were One of the First to Do It)

Abbie Fink | Mar 12, 2026

We did something uncomfortable last year: we created an AI policy for our agency and made everyone sign it. Not because we’re anti-AI, but because our clients trust us with confidential information and we need clear guardrails for how AI should be used. Abbie Fink shares why putting responsible AI practices in writing became one of the smartest decisions we’ve made and why your agency should consider doing the same. Read more!

Donuts Still Matter: Why the Human Touch Eclipses AI in PR

Abbie Fink | Feb 18, 2026

AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” and why the human touch is still the most powerful tool we have in public relations in this blog post.