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What Strategies Are Involved in an Influencer Marketing Campaign?
Abbie Fink | Nov 28, 2023
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
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PRSA’s Code of Ethics
Scott Hanson | Sep 28, 2023
Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.
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How Can Nonprofit Organizations Tell Inclusive Stories?
Justin Liggin | May 4, 2023
Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!
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Change Your Story, Change the Impact
Abbie Fink | Apr 28, 2023
Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.
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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways
Abbie Fink | Jan 25, 2023
In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”
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PRSA Phoenix Honors the Best of the Best
Abbie Fink | Sep 30, 2022
The PRSA Phoenix chapter celebrated the best of the best in public relations campaigns and strategies at its annual Copper Anvil awards. Read more on the event and its honorees in this post from Abbie Fink.
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Communicators Guide the Narrative Around Civility and Combatting Misinformation
Abbie Fink | Oct 13, 2021
Everybody with internet access and an opinion can share their views online. So how can you know that what you read online is factual? Learn more with Abbie Fink, Dr. Adrian McIntyre and special guest Michelle Olson on this week's podcast episode of #CSOM!
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What Started as a Family-owned Business is Still Thriving Today
Abbie Fink | Sep 30, 2021
The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post.
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How Can Games Enhance News Literacy?
Scott Hanson | Jan 28, 2021
Determining what is fact and fiction when it comes to news has become more and more difficult. The term “mainstream media” is an oxymoron that has glorified platforms such as FOX News, CNN, MSNBC and now Parlor, that epitomize slanted coverage and opinionated information. It’s not a game. It’s a real-life quandary for many to […]
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How To Combat Misinformation
Scott Hanson | Jan 7, 2021
Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform. As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone. It’s a program to create an atmosphere where democracy and informed decision-making can thrive. (The other three […]
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Decades of Copper Anvils – #HMATurns40
Scott Hanson | Dec 1, 2020
Throughout the past 40 years, Team HMA has strived to give clients award-winning work. Today, we take a look back at the Copper Anvils and how they have changed through the years.
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Got Stress?
Abbie Fink | July 8, 2020
How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more.
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