Author Archives: Rayna Burgett
How Can YouTube Benefit Your Brand?
Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.READ MORE
Impressions vs. Reach vs. Engagement…What’s the Difference?
Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!READ MORE
How is PR Different from Advertising?
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!READ MORE
How Long Should My Email Pitch Be?
Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.READ MORE
Emotion: The Super Weapon of Advertising
The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.READ MORE
The Power of Music as a Marketing Tool
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.READ MORE
Why Is Flo From Progressive So Successful?
Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!READ MORE
February – #FunFactFriday
February is officially here and Rayna Burgett is sharing some interesting facts you might not know about the month of romance and love. Check them out!READ MORE
2023 PRSA Fact and Fiction: Trends in Local Media Takeaways
In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”READ MORE
The Social TV Experience
Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.READ MORE
The Psychology of Color
Colors can change the way people feel about certain products and brands, such as company logos, cover art, and advertisements. Read more on colors and how they impact brand efforts in the latest blog post from Rayna Burgett.READ MORE
Can You Achieve Work-Life Balance in the New Year?
The new year is the perfect opportunity to outline new self-improvement routines, but what about your work routine? Rayna Burgett is sharing a few tips that can help improve your work-life balance in this blog post. Read more!READ MORE