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How to Build an Effective Media Database
Scott Hanson | June 15, 2021
If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.
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How Journalists Must Prepare For The Squeaky Wheels
Scott Hanson | June 1, 2021
A new report says it is “necessary” to better prepare journalism students for the realities of increasingly “vile” online abuse they could face. Hear more from Scott Hanson.
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How do you avoid March Media Madness?
Alison Bailin | Mar 24, 2021
Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.
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Creating Content to Gain More Coverage
Marissa Baker | Mar 9, 2021
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
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How to Find More Creativity in your Pitch
Marissa Baker | Mar 5, 2021
How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]
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Traffic Reports Take a Detour
Scott Hanson | Mar 2, 2021
Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work. At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported. Each of the […]
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Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
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HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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PR is Alright
Scott Hanson | June 18, 2019
Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright.
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