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Photo by Lucas Clarysse on Unsplash

From time to time, our team likes to delve into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis.

(If you missed prior posts, all are available below.)

Today, we explore media training.

We strongly encourage all clients participating in a proactive media relations and content marketing campaign participate in a media training program with our team (Abbie is a master teacher, by the way, if anyone is looking to book one).  These face-to-face sessions are designed to give brand spokespeople the tools and techniques to effectively manage any media relations situation and how to accurately and efficiently represent your brand in the online space.

Generally, they include review of brand key messages, coaching on “bridging” conversations and actual practice in front of a camera, over the phone and even during real-time (practice) issues management situations.

We offer both half- and full-day sessions, as well as executive trainings. If ever in need, we’re happy to help.

Full Series to Date – The PR Toolbox

What is story mining?

What is a story pitch?

What are key messages?

What is a bylined article?

What is a segment sheet?

What is a media advisory?

What is a news release?

What is a photo caption?

What is a deskside media tour?

What is a press conference?

What is an informal media meeting?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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